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Our Story

 Imagine being surrounded by turmoil but refusing to give up on love and on your dreams...step into the world of Vivienne Sabó. Vivienne lived in Paris in the 1930s, during a time of elegance and high fashion. In her sacred diary, she wrote down her dreams of starting her own makeup line and creating a career out of her passion for beauty. She was consumed by her vision to make life more beautiful.

Vivienne’s career and romance collided when she and her fellow student, Louis began to create amazing beauty formulas together.  Together they would have had a bright future as a beauty icon had it not been for the war.

World War II broke out in 1940 and Louis joined the resistance. Before he left, he gave his darling Vivienne a pot of violets to remember him by. Weeks without word from Vivienne's beloved Louis. One day the pot of Louis's flowers inexplicably wilted; a week later Vivienne received the news that Louis had been killed in action.

Heartbroken, Vivienne slipped away. She was never heard from again, her name one of many lost in the upheaval of post-war Europe. Though her love story did not continue and her makeup desires did not come to reality, her diary was found years later and her aspirational brand was eventually born. Her vision and creative formulas were written down in that diary and transformed into modern day products. In her diary we rediscover a story of dreams and passion, and the eternity of love and faith. 

  The history of Vivienne’s beautiful love has inspired us to create this brand filled with romance and genuine Parisian femininity!

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This Iconic French Mascara Has Over 2,200 Reviews and Is Now Under $9

This Iconic French Mascara Has Over 2,200 Reviews and Is Now Under $9

At any given point in time, you can probably find Us wishing that our eyelashes were longer and more voluminous. Most mascaras come with a whole slew of problems, including clumping, smudging, flaking, drooping and just an overall lack of impressiveness. Fake lashes can be a tedious pain though — while eyelash extensions are expensive! Is it so wrong to want to add a little more glam to our look without the added time and expense?

Most other beauty lovers we talk to are on the same page as Us. So maybe we weren’t blessed with foot-long, wispy lashes. We’re not alone! That’s why mascaras like this exist. This French one is way under budget, way over expectations and everything our smize has ever needed!

Get the Vivienne Sabó Classic French Mascara – Cabaret Premiere (originally $13) for just $8 at Amazon! Please note, prices are accurate at the date of publication, November 26, 2019, but are subject to change.

As if this Vivienne Sabó mascara weren’t already seriously affordable, it’s now under $9, which is actually wild considering how popular it is. It has over 2,200 reviews on Amazon, and shoppers can’t say enough good things about it. Even the self-proclaimed mascara snobs are calling it the best they’ve ever used! They love how it doesn’t irritate sensitive eyes and never, ever smudges. It’s not even waterproof, but they say it lasts through anything from teardrops, to eyedrops, to raindrops. This means they don’t have to constantly wipe and re-conceal their delicate eye area — and that means this mascara won’t age our skin the way others do!

This mascara is so effective that shoppers even say that others are asking if they got extensions, but all it takes is one coat in the comfort of your own home — or even on the train or bus on the way to work. One coat from the petite wand is perfect on its own, but the formula is also buildable if you want a more dramatic look!

Get the Vivienne Sabó Classic French Mascara – Cabaret Premiere (originally $13) for just $8 at Amazon! Please note, prices are accurate at the date of publication, November 26, 2019, but are subject to change.

This mascara is called “the secret to French beauty.” It claims to be clump-free and lightweight, producing a natural look — but the kind of natural that evokes an “Oh my gosh, how was that person born with such beautiful lashes?” It claims it won’t flake or transfer either. It should still come off with ease with makeup remover however, unlike other mascaras that stick like heavy concrete!

Grab your own magical, golden tube of this cruelty-free mascara for 35% off while you can and “bring the allure of Paris” right to your makeup bag!

Get the Vivienne Sabó Classic French Mascara – Cabaret Premiere (originally $13) for just $8 at Amazon! Please note, prices are accurate at the date of publication, November 26, 2019, but are subject to change.
This French Mascara Became One of the Best-Selling Mascaras on Amazon Overnight

This French Mascara Became One of the Best-Selling Mascaras on Amazon Overnight

"It is absolutely the best single cosmetic product I have ever used."

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In case you didn't know, Amazon shoppers take their mascara purchases very seriously. The top five best-selling tubes right now have accumulated over 16,000 reviews combined, all from people letting you know exactly why their beloved lash products are the absolute best. While the retail giant's best-sellers usually stay more or less the same, with the Essence False Lash Effect Mascara taking the reign in the number one spot and drugstore favorites from L'Oreal, Maybelline, and Covergirl trailing closely behind, once in a while an unexpected product will become a new favorite. That's exactly what happened with Vivenne Sabo's Cabaret Premiere mascara, which made its way to the number two best-selling spot overnight.

While it's not a household name, the French mascara isn't completely unknown — it has over 1,000 five-star reviews from customers and remains in Amazon's top 100 overall best-selling beauty products. The mascara promises to "transform your ordinary into ooh-la-la" by providing defined, voluminous lashes "with just one coat." Its lightweight formulation provides a natural look, no clumping or flaking, and makes it super easy to remove. Even customers who have tried numerous mascaras say Cabaret Premiere has become their new go-to.

To buy: $12; amazon.com

"I have thick but short lashes, and in the past I have been a huge fan of L'Oreal Voluminous and Butterfly Effect, Maybelline Lash Sensation, Dior DiorShow, Too Faced Better Than Sex, and Bare Minerals Lash Domination. So, it's safe to say that I have been looking for the right balance of cost and high performance product. This mascara is it. I love the way my lashes look and feel after one or two coats," wrote one shopper. "The brush is covered in mini-bristles that separate as you apply, and the formula is not sticky or stiff, minimal clumping, and washes off easily. The price is closer to drug store brands, which means I can purchase as often as I like, but the performance is high quality. It gives me results that are a cross between the Butterfly Effect and Lash Domination, for length, definition, and volume — which I love, so this has become my go-to for daily looks."

While it's not waterproof, shoppers say it doesn't smudge, even through humidity, crying, and the rain ("I've definitely used eye drops, shed a tear, and gotten stuck in the rain without it smudging or running down my face"). One self-proclaimed mascara snob even said Cabaret Premiere is the "best single cosmetic product" she has ever used.

"First I will say that I am a total mascara snob, I do not go ANYWHERE without mascara on. I have used Lancôme for 20+ years and any time I found the ‘next greatest' mascara and tried it I was so disappointed. I read lots of reviews and could hardly believe that THIS product could be this amazing. I was so wrong! The first time I tried it my lashes looked amazing," she wrote. "I have long and very thick lashes so many mascaras clump the lashes together, even my beloved Lancôme. The ones that do not clump do not seem to produce any noticeable results. This mascara not only gave perfect coverage from root to tip, it is a perfect level of thickness. There is NO CLUMPING! It is absolutely the best single cosmetic product I have ever used."

Plus, you can snag a tube for just $12 (everything in Vivienne Sabo's collection on Amazon  is under $20) — a great deal for getting those long-lasting, "ooh-la-la" lashes.

This Amazon Top-Seller Is the Best Mascara You’ve Never Heard Of

This Amazon Top-Seller Is the Best Mascara You’ve Never Heard Of

I put it to the test.

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Some people have an encyclopedic knowledge of, oh, American history, sports statistics, or Friends trivia. I, on the other hand, have a vast database of the best mascaras hardwired into my brain. Depending on whom you ask, this is a much less useful skill than rattling off WWI facts, but seeing as it's literally my job, I could be doing a lot worse. From around the age of 12, I made learning everything there is to know about beauty my life's mission, and I quickly became my friends' and family's go-to for all cosmetics questions.

I've helped compile numerous lists over the years: the best mascaras at Sephora, the best mascaras for sensitive eyes, the best drugstore mascaras—and the even-more-specific best Maybelline mascaras. (Don't worry, I made one for CoverGirl too.) This has led me down many various rabbit holes of Sephora message boards, Reddit threads, and Amazon comments. And yet somehow—just when I'm about to declare a definitive best of the best—a sleeper hit comes along and shocks me.

Such was the case recently when I was scrolling through a list of the highest rated, best mascaras on Amazon, and found a mascara brand I had never heard of. Tucked among the usual suspects (mostly L'Oréal and Maybelline classics) was the Vivienne Sabó Cabaret Première mascara, with 1,511 reviews, the majority of them five stars.

Scrolling through the comments, it was clear I was missing out on a hidden gem. Hundreds of women shared reviews, claiming it doubled their lashes, never clumped, and had replaced the mascara they'd been using for 20 years. I hit order faster than a shopper on Prime Day.

I would be remiss if I didn't start with the name of the product. "Cabaret Première" is so delightfully campy, but the tube itself is actually pretty sleek. The brand promises to "transform your ordinary [lashes] into ooh-la-la" and claims to be smudge-proof. "Just one coat defines and volumizes your natural lashes for a deep black, fanned look with no clumps, that doesn’t flake or transfer."

The brush itself is quite small, and it's the spiky plastic that implies it will be better at lengthening than volumizing. The formula is light and whipped, and it doesn't dry down to look crunchy. Upon first swipe I was impressed. My lashes looked longer and fuller. The Amazon reviewers all referenced the "fanned out" quality it gave their lashes, and I definitely agree there. It pulled my lashes into a nice eye-opening curl, and no matter how many coats I applied, it didn't clump up. I also wore it for a full day with no smudging or flaking, despite how inky black the formula is.