Back to articles

Our Story

Imagine being surrounded by turmoil but refusing to give up on love and on your dreams...step into the world of Vivienne Sabó. Vivienne lived in Paris in the 1930s, during a time of elegance and high fashion. In her sacred diary, she wrote down her dreams of starting her own makeup line and creating a career out of her passion for beauty. She was consumed by her vision to make life more beautiful.

Vivienne’s career and romance collided when she and her fellow student, Louis began to create amazing beauty formulas together.  Together they would have had a bright future as a beauty icon had it not been for the war.

World War II broke out in 1940 and Louis joined the resistance. Before he left, he gave his darling Vivienne a pot of violets to remember him by. Weeks without word from Vivienne's beloved Louis. One day the pot of Louis's flowers inexplicably wilted; a week later Vivienne received the news that Louis had been killed in action.

Heartbroken, Vivienne slipped away. She was never heard from again, her name one of many lost in the upheaval of post-war Europe. Though her love story did not continue and her makeup desires did not come to reality, her diary was found years later and her aspirational brand was eventually born. Her vision and creative formulas were written down in that diary and transformed into modern day products. In her diary we rediscover a story of dreams and passion, and the eternity of love and faith. 

The history of Vivienne’s beautiful love has inspired us to create this brand filled with romance and genuine Parisian femininity!

Next to read
    
    
    
    
    
    
    
    
    8
This Iconic French Mascara Has Over 2,200 Reviews and Is Now Under $9
April 22, 2020
This Iconic French Mascara Has Over 2,200 Reviews and Is Now Under $9

At any given point in time, you can probably find Us wishing that our eyelashes were longer and more voluminous. Most mascaras come with a whole slew of problems, including clumping, smudging, flaking, drooping and just an overall lack of impressiveness. Fake lashes can be a tedious pain though — while eyelash extensions are expensive! Is it so wrong to want to add a little more glam to our look without the added time and expense?Most other beauty lovers we talk to are on the same page as Us. So maybe we weren’t blessed with foot-long, wispy lashes. We’re not alone! That’s why mascaras like this exist. This French one is way under budget, way over expectations and everything our smize has ever needed!Get the Vivienne Sabó Classic French Mascara – Cabaret Premiere (originally $13) for just $8 at Amazon! Please note, prices are accurate at the date of publication, November 26, 2019, but are subject to change.As if this Vivienne Sabó mascara weren’t already seriously affordable, it’s now under $9, which is actually wild considering how popular it is. It has over 2,200 reviews on Amazon, and shoppers can’t say enough good things about it. Even the self-proclaimed mascara snobs are calling it the best they’ve ever used! They love how it doesn’t irritate sensitive eyes and never, ever smudges. It’s not even waterproof, but they say it lasts through anything from teardrops, to eyedrops, to raindrops. This means they don’t have to constantly wipe and re-conceal their delicate eye area — and that means this mascara won’t age our skin the way others do!This mascara is so effective that shoppers even say that others are asking if they got extensions, but all it takes is one coat in the comfort of your own home — or even on the train or bus on the way to work. One coat from the petite wand is perfect on its own, but the formula is also buildable if you want a more dramatic look!Get the Vivienne Sabó Classic French Mascara – Cabaret Premiere (originally $13) for just $8 at Amazon! Please note, prices are accurate at the date of publication, November 26, 2019, but are subject to change.This mascara is called “the secret to French beauty.” It claims to be clump-free and lightweight, producing a natural look — but the kind of natural that evokes an “Oh my gosh, how was that person born with such beautiful lashes?” It claims it won’t flake or transfer either. It should still come off with ease with makeup remover however, unlike other mascaras that stick like heavy concrete!Grab your own magical, golden tube of this cruelty-free mascara for 35% off while you can and “bring the allure of Paris” right to your makeup bag!Get the Vivienne Sabó Classic French Mascara – Cabaret Premiere (originally $13) for just $8 at Amazon! Please note, prices are accurate at the date of publication, November 26, 2019, but are subject to change. Buy now

This Amazon Top-Seller Is the Best Mascara You’ve Never Heard Of
July 23, 2019
This Amazon Top-Seller Is the Best Mascara You’ve Never Heard Of

I put it to the test. All products featured on Glamour are independently selected by our editors. However, when you buy something through our retail links, we may earn an affiliate commission. Some people have an encyclopedic knowledge of, oh, American history, sports statistics, or Friends trivia. I, on the other hand, have a vast database of the best mascaras hardwired into my brain. Depending on whom you ask, this is a much less useful skill than rattling off WWI facts, but seeing as it's literally my job, I could be doing a lot worse. From around the age of 12, I made learning everything there is to know about beauty my life's mission, and I quickly became my friends' and family's go-to for all cosmetics questions.I've helped compile numerous lists over the years: the best mascaras at Sephora, the best mascaras for sensitive eyes, the best drugstore mascaras—and the even-more-specific best Maybelline mascaras. (Don't worry, I made one for CoverGirl too.) This has led me down many various rabbit holes of Sephora message boards, Reddit threads, and Amazon comments. And yet somehow—just when I'm about to declare a definitive best of the best—a sleeper hit comes along and shocks me.Such was the case recently when I was scrolling through a list of the highest rated, best mascaras on Amazon, and found a mascara brand I had never heard of. Tucked among the usual suspects (mostly L'Oréal and Maybelline classics) was the Vivienne Sabó Cabaret Première mascara, with 1,511 reviews, the majority of them five stars.Scrolling through the comments, it was clear I was missing out on a hidden gem. Hundreds of women shared reviews, claiming it doubled their lashes, never clumped, and had replaced the mascara they'd been using for 20 years. I hit order faster than a shopper on Prime Day.I would be remiss if I didn't start with the name of the product. "Cabaret Première" is so delightfully campy, but the tube itself is actually pretty sleek. The brand promises to "transform your ordinary [lashes] into ooh-la-la" and claims to be smudge-proof. "Just one coat defines and volumizes your natural lashes for a deep black, fanned look with no clumps, that doesn’t flake or transfer."The brush itself is quite small, and it's the spiky plastic that implies it will be better at lengthening than volumizing. The formula is light and whipped, and it doesn't dry down to look crunchy. Upon first swipe I was impressed. My lashes looked longer and fuller. The Amazon reviewers all referenced the "fanned out" quality it gave their lashes, and I definitely agree there. It pulled my lashes into a nice eye-opening curl, and no matter how many coats I applied, it didn't clump up. I also wore it for a full day with no smudging or flaking, despite how inky black the formula is. Buy now

A French Christmas
December 24, 2020
A French Christmas

Could it get any more swoon-worthy than celebrating Christmas in France? Is there anyone who knows how to do Christmas quite as spectacularly as the French do? The food is heavenly, the lights twinkle like stardust, while the traditions make the holiday season feel extra special. Their festive season stretches out for weeks rather than a couple of days.  What’s not to love about that?   Although celebrating Christmas in France may not be an option this year, you can bring France right to you! From cooking a French-themed Christmas dinner and decorating your home to some gorgeous French gift ideas, there are so many fun activities to enjoy this season. Here’s how to do the perfect French Christmas and have a très chic Joyeux Noël (FYI: that’s French for Merry Christmas)! Go to town on the Crèche Nativity scenes are known as the “crèche” in France and are super popular across the country.  But you won’t just find the usual suspects like baby Jesus, Mary, and Joseph popping up.  Oh no. France likes to get the whole community involved in the celebrations, and rightly so! You’ll see a butcher, a baker, and a policeman on display too. And traditionally, these are all made of clay.    In the month of December, certain towns like Marseilles have delightful Christmas markets (more on this to come) where you can purchase authentic, local versions of these nativity figures. One of the unusual facts about Christmas in France is that, unlike the rest of the world, the crèche remains on display in homes until February 2nd, 40 days after Christmas.  French markets  Christmas markets (marchés de Noel) are a big part of France’s Christmas tradition. The first one can be traced back to 1570, which was Strasbourg’s Christkindelsmarik.  Many of them start in the last weekend of December, running through into the New Year. And each one is slightly different from the next. At these staple French markets, you can buy beautiful decorations, yummy festive treats, and high-quality artisan products from local producers. Each Christmas market is slightly different from the next, with its own unique charm. At every market, you’ll find beautiful decorations, yummy festive treats, and high-quality artisan products from local producers.  The array of delicious food is perhaps the highlight and a brilliant way to bring France to you this year. If you’re looking to bring that beautiful Christmas aroma into your home, start by roasting some chestnuts. This is one of the most popular snacks at French markets as you stroll around the different stalls.  Delicacies like pâté, foie gras, cheese, and charcuterie are all French favorites, and each region boasts its own specialties.  One dish that can’t be missed when visiting a French Christmas market is a cheesy tartiflette, which originates from Savoie. It’s a mix of real comforting ingredients: potatoes, reblochon cheese, lardons, onions, and herbs.    Those with a sweet tooth can whip up a batch of homemade waffles smothered in melted chocolate, just like you’ll find at the Arras Christmas market. Other family favorites include beignets (a mini doughnut), macarons d’Amiens (an almond and honey cake), and gâteau battu (a brioche-like cake shaped like a chef’s hat). Don’t forget to share a toast with a glass of gently spiced mulled wine, or vin chaud as it’s known in France.  Some of the standout French Christmas markets to head to are: Colmar Strasbourg Amiens Reims Metz Montbeliard Lille Avignon Check them out, and make a note of the ones you want to head to next winter! Le Sapin De Noël In France, a Christmas tree is called “un sapin de noël” or “un arbre de noël.”  Strasbourg is said to be the birthplace of the festive tree. A fir tree is chosen because it doesn’t shed its leaves, a symbol of hope and eternal life. This tree was originally covered in red apples and lights and stood in front of Churches as a symbol of Christ.  Many homes quickly adopted this tradition and would decorate their trees with apples and biscuits. However, one year there was a shortage of apples. To avert the crisis, glass-blowers created decorative versions of them, and that is how the Christmas bauble was invented!   To create the perfect French-themed tree, decorate using ribbons, candles, and baubles, and place a star at the very top.  If you want to go one step further, you can place your shoes under the tree (or by the fireplace) on Christmas eve instead of hanging stockings. It’s tradition for French children to do this in the hopes that Père Noël (Santa) will fill them with gifts.  Spread the love like Père Noël Did you know that in France, it is illegal for a letter to Santa to go ignored? That’s right. In 1962, France passed a law stating that all letters to Père Noël must be responded to with a postcard. Isn’t that beautiful? All those handwritten letters from children are saved from ending up in bins and storage boxes.  Christmas is traditionally a time of giving and receiving, so how about giving to those less fortunate than you this year?  You could volunteer to respond to children’s letters to Santa or donate food and gifts to a local shelter. Bake some French Christmas treats and give them out along with blankets and sleeping bags to homeless people in your local community. This year has been a tough one for all of us, but Christmas is all about family, love, and compassion. Let’s end the year on a high and spread the Christmas cheer. Enjoy a beautiful log fire Long ago in France, it’s said that a large log would be carried into the home on the eve of Christmas, sprinkled with red wine to make it smell nice (plenty leftover for you to enjoy), then left burning all night long.  Yule logs made of Cherry Wood are always a firm favorite across French homes.  There’s something about an open fire that feels so wintery, cozy, and festive. You might even want to make some mulled wine or hot cocoa, slip into some snuggly clothes and relax as the warmth fills your soul.  The perfect stocking stuffers Whether you’re filling shoes or stockings, it doesn’t matter! What really counts is what’s inside.  What better way to celebrate Christmas like the French than by stocking up on some French beauty products?  Our Long-Lasting Matte Lipstick Duo Pack in classic red is the perfect shade to see any woman right through the holiday season. Think Réveillon, Christmas dinner, New Year’s Eve, and everything in between. And if red is too bold for you, there are plenty of tamer shades to choose from.  No French woman can do without some classic French mascara in her beauty bag. Why not pick up the legendary Cabaret Première Classic French Mascara—promising natural volume and definition in one swoosh.  How to celebrate Réveillon in style In the US, Christmas dinner on December 25th tends to be the pinnacle Christmas meal. But the French like to do things a little differently. The holiday season’s biggest meal is traditionally eaten around midnight on Christmas Eve, known as le Réveillon. Starters often include delicacies like foie gras, oysters, or escargots. The main course is usually roast goose or turkey. And the meal is completed with the bûche de Noël (Yule Log). There’s always plenty of wine on hand too. Doesn’t Christmas dinner in France sound amazing? If you’ve never done this before, why not mix things up this year and prepare a feast for Christmas Eve. It’s a perfect way to get into the French Christmas feels. Sweet treats to indulge in What I love most about the way the French do Christmas is their celebration of all things sweet. One of the most noteworthy facts about Christmas in France is their tradition (in some regions) of eating a grand total of 13 different desserts!  Yes. You read that right.  Here are a few of the standout sweet treats to try Chocolate Bûche de Noël (Yule Log) Cake A French pastry chef invented this in the late 1800s. Traditionally, it’s a Genoise sponge layered with buttercream and shaped into a log. It’s then topped with some beautiful decorations like meringue mushrooms or even a fresh cutting of holly.  Classic French Marrons Glacés (Candied Chestnuts) These are a popular holiday treat in France and will fill your home with a deliciously sweet aroma. They take a few days to prepare, but they're definitely worth it. Chocolat Chaud This is hot chocolate, but it's not just any hot chocolate. This is probably the most decadent hot chocolate you’ll ever drink! Made with melted chocolate, warm milk, topped with whipped cream, and maybe some marshmallows for extra fun—the perfect companion to an open fire.  Celebrate the Fête des Rois Fête des Rois (known as Epiphany in the US) is celebrated on January 6th. This marks the official end to Christmas in France. Baking and eating a galette des rois (king cake) is a tradition. This is a delicious flaky pastry filled with frangipane (almond cream). Hidden inside the pastry is a fève (a small baby figurine). Whoever is lucky enough to get the piece with the fève becomes the King or Queen for the day. This is such a popular tradition that most French bakeries sell the cakes with a paper crown.    And why not? We are all Queens in our own way. Let’s celebrate that more this year! And that is how to do Christmas like the French do. Enjoy weaving a bit of French wonder and magic into your holiday season.   Wishing you all a beautiful French Christmas, wherever in the world you’re celebrating this year. Joyeux Noël!