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Emily In Paris Is Full Of French Beauty Secrets

Netflix's Emily in Paris is filled with strong female friendships, coffee and croissants, twinkling romance, dreams come true, and of course, some incredible French makeup tips and beauty secrets.

Without giving any spoilers away, Emily Cooper (Lily Collins) is a twenty-something Chicago woman who scores herself a dream job as a social media strategist in Paris.

She is dropped into a new world where she has to navigate the local language, prove herself at work, and master French girl beauty; after her first friend in Paris, Mindy Chen (Ashley Park), tells her she “looks American.”

The show is brimming with effortless French makeup styles and beauty essentials; we had to keep hitting pause frame by frame to take it all in. 

As each day goes by in Paris, Emily's feminine sense of style evolves and is met by the sophistication and intensity that French women are renowned for. 

Here are some French beauty secrets from Emily in Paris that we just can't stop talking about!

1. Take care of your skin

two women at a restaurant


“Keeping Lily’s skin perfect was my goal during those four months filming in Paris... As a makeup artist for almost 20 years, I know that skin care is the most important everyday ritual before makeup,” says Aurélie Payen, one of the Parisian makeup artists for Emily in Paris

And we all have the power to take care of our skin. Simple things like drinking more water each day, eating clean, and getting enough sleep can make a huge difference.

Once you've taken care of everything you can on the inside, it's time to work on prepping your skin on the outside. 

Get the look

Begin with a few drops of facial oil, apply some sunscreen (even during the winter months), and then top with a moisturizer suitable for your skin type. 

Prep your lips by scrubbing away dry skin gently with a lip scrub or toothbrush, and apply some nourishing lip balm

2. Keep it au naturel

Emily in Paris stars

Emily instantly becomes friends with French beauty Camille (Camille Razat) after meeting at a flower stand.

Camille is a typical French woman who rocks a barely-there look, keeping her beauty routine minimal and effortless. 

She reminds us that less can be more, and makeup is a terrific tool to highlight your natural beauty instead of hiding it. 

Get the look

To get Camille's effortless look, focus on highlighting your best features and accentuating what you’ve been blessed with.

Gently wave your hair to create a natural, I-woke-up-like-this look. Swipe on a coat of mascara, a little bit of brow gel, a pinch of blusher and tinted lip balm, and you're Paris ready. 

The Cabaret Première Classic French Mascara is absolutely perfect for attaining a soft, everyday look. It's clump-free, lightweight, and long-lasting.

3. The pretty in pink lip

woman with pink lipstick

As the series progresses, Emily's everyday go-to look becomes a pretty, pinkish pout. It gives off a feminine, put together, but didn't try too hard vibe. 

The nude, muted tone works perfectly against a pale complexion, and creates a youthful, healthy glow. Plus, an understated lip allows the rest of your features to shine — your eyes, brows, and cheekbones. 

Get the look

Begin by using our Gel Lip Pencil to outline the lips, starting from the center outward to the corners.

Next, you can use this Matte Constance Duo Pack Long-Lasting Matte Lipstick, and choose from shades Pale Pink Nude or Marsala. It's super simple to apply, has a gorgeous matte velvet color, and will stay put all day.

4. Beautiful bold brows

girl in pink hat

Emily in Paris is bursting with makeup tips and tricks, but Emily's statement brows become a French beauty staple throughout the Netflix series.

They're big, bold, and they're beautiful; and they left us all with major brow-envy.

Allowing your eyebrows to grow and working with their natural shape is key for this look. But there are some products you can use to amp up the volume for the wow factor. 

Get the look

Begin by combing your brows with a spoolie brush—the Brow Arcade Automatic Eyebrow Pencil is ideal for this.

Next, use a clear eyebrow gel to keep them in place all day long. You can use the same eyebrow pencil to lightly fill in any gaps or use a colored brow gel or powder that matches your brows.

5. Blush over bronze

woman in beret

Put the bronzer away, because the blush is here to stay. A hint of pink blusher becomes part of Emily's everyday beauty routine, so simple yet so swoon-worthy. This subtle pop of color creates a fresh and feminine look without being too girly. 

Get the look

The key to making makeup work for you is to use the right colors and shades that suit your skin tone. Women with warmer undertones can go for warmer pinks, with tinges of orange in them, while women with cooler undertones are best suited for cooler pinks with hints of blue in them. 

We love mixing things up by using makeup in inventive ways. So if you don't have any pink blusher on hand, but you want to create this look, use a pink colored lipstick instead!

Gently smudge it onto the apple of your cheeks and blend it in a circular motion, following the natural line of your cheekbones. 

Voilà!

6. Laidback chic

two women talking

In case you haven't seen the show, Emily's boss Sylvie (Philippine Leroy-Beaulieu) is kind of like a French version of Miranda Priestly in The Devil Wears Prada. 

She's intimidating, she's frosty, and she's undeniably sexy. She wears hardly any makeup (we're beginning to see a glaringly obvious trend amongst fabulous French women), yet she looks immaculate in every scene. 

How does she do it?

Get the look

The golden rule when it comes to French makeup styles is to keep things relaxed. 

Instead of perfect liquid eyeliner, try smudging some kohl pencil on your lash line.

Don't strive for perfection when styling your hair, and keep things a little tousled—use some product to add more texture if needed.  

Go for classic colors, instead of anything too in-your-face — dewy, matte textures over shiny ones. 

7. Flirty, fluttery lashes

two women chatting

Mindy and Emily instantly become besties on the show after meeting each other in a park. She's lived all over the world, is full of energy, and is a self-taught pro at Parisian living. 

Her trademark beauty look is full, fluttery eyelashes, topped with a perfect wing of eyeliner. But how does she get those voluminous lashes?  

Get the look

The Provocation Instant Volume Mascara is a French beauty staple and promises volume and definition all in one swoosh. It won't flake or transfer and will give you that long-lasting length and thickness you've been searching for.

Plus, it's as easy to apply as it is to take off and won't damage your lashes. 

8. Dare to be dramatic at night

Woman in ball gown

When it comes to Paris, French beauty essentials are minimal and relaxed by day, only to get a boost of sophistication and glamour at night!

But the “less is more” mantra still reigns true here. You either want to highlight your lips or your eyes, but never both at the same time – that would be a beauty faux pas

In Episode 6, Ringarde, Emily goes to the ballet and channels Audrey Hepburn with her classic little black dress and chic up-do. She swaps her pretty pink pout for power red, and we are crazy about it. 

Get the look

Use the Long-Lasting Matte Lipstick in Classic Red to get this statement look. Don't forget to gently exfoliate your lips first, and use a lip patch or apply a hydrating balm to create a smooth foundation.

Use a lip liner to create a frame, then fill it in with color, starting from the center and working outwards. And don't worry if your hands are a little shaky. Simply remove any unwanted smudges with a cotton bud, and you're red carpet ready. 

 

And that is how to get perfect Emily in Paris makeup and create a beauty routine any French woman would be proud of.  

 

 

All images obtained from Netflix

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9 Mascara Mistakes That You Need to Stop Making
February 19, 2021
9 Mascara Mistakes That You Need to Stop Making

Mascara is that special touch that ties every makeup look together. Without its darkening, lengthening effect on the lashes, eyes can look bare and small, so it’s key in nearly every beauty look.  However, applying mascara poorly is worse than not applying it at all. Clumpy lashes and smudgy lids can ruin an entire look, and there are even some mascara mistakes that can lead to eye infections.  That’s why you shouldn’t play games when it comes to mascara. We’ve collected our best mascara tips to help you avoid the most common mascara mistakes, so you can always bat your lashes with confidence.  1. Leaving too much mascara on the wand If you want to learn how to apply mascara without clumping, remember to always wipe down your mascara wand. This crucial step is often forgotten. It’s easy to miss in the excited rush to lengthen those lashes. However, a mascara wand that’s too saturated is guaranteed to cause clumping.  From now on, immediately after unscrewing your mascara cap, gently wipe the wand over the lip of the tube. Pay special attention to the tip because that’s where mascara really tends to collect, and if the wand seems especially clogged up, you can wipe it down with a tissue. This way, when it’s time to apply, you won’t need to worry about big globs of mascara clumping your lashes together.  2. Pumping the wand In films, whenever a character goes to put on mascara, she’ll first pump the mascara up and down a few times in the tube. Women all over the world started believing that this was the right way to go about putting on mascara, when in reality, it’s one of the worst mascara mistakes you can make. In the short-term, it has no benefits. If anything, it just loads up your wand with a massive, clump-causing amount of mascara. In the long-term, it introduces air and bacteria into the precious tube, which significantly shortens the life of your mascara.  3. Using old mascara Of all the most common makeup products, mascara has the shortest shelf-life. If you use your mascara after its use-by date, you can run into all kinds of issues. It will get dry, which leads to clumpy lashes, and it may also start harboring bacteria, which can cause styes and painful infections.  Most mascara should be replaced 3-6 months after opening. If you’re worried about forgetting, we’ve set up an auto-subscription system that will send you a new tube of our best-selling Cabaret Premier mascara every few months. 4. Forgetting to wiggle Always remember to give your mascara a wiggle! This classic mascara tip guarantees that your lashes will look both voluminous and separated every time.  When you apply your mascara, give it a small wiggle as it comes in contact with the base of your lashes. This will allow the bristles of the wand to really wedge themselves in between your lashes, coating them thoroughly without clumping them together. Then, as you pull the wand up to coat the length of the lashes, move it in a slight zig-zag motion to keep that momentum going. 5. Only coating one side This mascara hack is especially for the blondes and redheads out there, because brunettes can sometimes get away with making this little mistake. When you apply your mascara, you only see the underside of your lashes, so you might forget the top. If you leave the top bare, the second you blink, the natural color of your lashes will be visible, and it’ll take away from the consistency of your makeup.  To cover the top part of the lashes, use the tip of your mascara wand and carefully color it in, especially close to the lashline. Don’t try to build up volume or length from above since it can weigh the lashes down; just focus on coloring things in.  6. Blinking too quickly It can be tempting to blink immediately after putting your mascara on, but unfortunately, it often results in black smudges on the eyelid ruining your eyeshadow. Not blinking may sound like a tall order, but if you just close your eyes after applying mascara, the issue will be solved. Just wait a few seconds so that when you finally open your eyes, the mascara will be dry and won’t smudge. 7. Applying too many coats It can be tempting to add coat after coat of mascara, but it rarely works well in reality. Yes, 5-6 coats of mascara will make your lashes look longer and thicker. However, it’s also going to make them look uniformly thick from root to tip, leading to a “spidery” look.  To avoid having your mascara look spidery, you need to exercise restraint. Don’t apply more than three coats to your lashes, and if that doesn’t give you the effect you want, you may just need to switch to a more volumizing mascara. 8. Forgetting to remove it at night  Sleeping with mascara on is never a good idea. In the best-case scenario, forgetting to remove it at night will just dry out your lashes, cause a few to fall out, and leave a few marks on your pillow. But it can also lead to eye irritation and even eye infections. This is another serious mascara mistake, so make sure to remove your eye makeup thoroughly every night with a high-quality makeup remover.  9. Using the same mascara for all occasions Wearing the same mascara all the time isn’t the biggest mascara mistake you could make, but it can get boring. Tailor your mascara choice to each event!  A lengthening and separating mascara is best for day-to-day. Waterproof mascara is a must-have for beach-side vacations or rainy days.  For date nights and parties, emphasize your eyes with a volumizing mascara. For upscale evening events, when you want maximum drama, double up! Start with a coat of waterproof mascara for a separated, waterproof base, and then add a coat of volumizing mascara for a false-lash effect.  Now that you know all of our favorite mascara tips, no more faux pas!

Bold Beauty Trends Around the World
February 10, 2021
Bold Beauty Trends Around the World

The only thing better than a round-up of the best beauty trends is a round-up of the best beauty trends from around the world!  We’re lucky to live in a time when we’re so connected as a world and can mix and match inspiration and ideas from countries far and wide.  The result?  We get the best beauty tips and secrets from each part of the globe and can take and leave whatever we like.  Love Mexico’s bold lip? Give it a go next time you’re glamming up for a night out. Do you want dreamy, spotless skin? Look to South Korea for its advanced skincare trends and products.  Prefer natural makeup? Australian women have got this down to an effortless art.  This is why makeup is so much fun; you can experiment with new colors, looks, and products using these cultural trends as inspiration every day.  Here are nine of the biggest beauty trends from around the world Enjoy experimenting with your favorites and incorporating them into your everyday makeup routine! Mexico: The bold lip Latina women are infamous for daring to wear bold red lipstick, which pairs perfectly with their sun-kissed skin. And it always looks stunning!  The secret? Confidence.  So many women are afraid of painting on a bold lip out of fear of drawing too much attention or not being comfortable with such an intense look. But finding the courage to rock a red lip might give you the confidence and power you’ve been searching for.  Why not give it a try and see? Another misconception is that red lipstick doesn’t suit everyone. This is a total myth! There is a shade of red out there to suit all skin tones—you just need to find the right one for you. Line your lips first for neatness and extra definition. Finish by filling in your lips with a striking swipe of red. Check out our Long-Lasting Matte Lipstick in Coral & Classic Red for some inspiration.  Save it for a special occasion or a random Monday morning when you want to feel like a goddess. India: Beauty comes from within Indian women have always taken a more holistic approach to beauty and makeup. They look to their individual skin type as a guide for what products and skincare routines they need to create balance in their body.  They’re big on using natural products in their everyday skincare routine.  This includes using coconut oil to moisturize the skin or as a hair mask to create extra shine. The neem plant has anti-inflammatory, antiseptic, and antibacterial properties and is widely used to soothe and treat acne. Turmeric is often mixed into face masks to soften skin and reduce wrinkles.  Keep in mind that you should always test any new product or treatment on a small area of your wrist or elbow before applying it to your face.  India reminds us that beauty doesn’t need to come in the form of expensive store-bought products. Many of the ingredients for their most popular beauty trends can be found in your home and whipped up in a matter of minutes! Japan: The doll blush Many Japanese women have a playful, eccentric approach to makeup, and the doll face look is one of their most popular beauty trends.  The number one thing that stands out is the rosy pink pop of blush. It’s always applied slightly higher on the cheeks, directly under the eyes, making your facial features appear rounder, softer, and more youthful.  Who wouldn’t want that? Blush is often paired with fake lashes and colored contacts to create a more bold and playful look. But you don’t have to go too wild with this trend. A pop of pink blush on its own can look really fresh and vibrant.   France: Strobing makeup If there’s one makeup trend French women loathe, it’s contouring, and we totally understand where they’re coming from. So, instead of using dark pigment to shape the face, they prefer using highlighter to accentuate the parts they want to catch the light.  It’s all about working with the natural angles and beauty of your face, as well as natural light. This brings focus and shape to the face in a subtler way.  It makes sense that French women are a fan of strobing makeup because if there’s one thing they’re renowned for, it’s looking naturally beautiful with minimal makeup.  Combine strobing with a swipe of Classic French Mascara (i.e., the best selling mascara on Amazon), and you’re Paris ready in minutes!   South Korea: Cream skin South Korea is, without a doubt, leading the way when it comes to many skincare trends.  First, they brought us “glass skin” (dewy, reflective looking skin). Next came skip-care (minimizing your skincare routine into fewer steps). And the biggest beauty trend right now is “cream skin.” Based on the skip-care philosophy, cream skin combines toner with moisturizer to create a soft and springy look. It focuses on hydrating and moisturizing the skin with minimal effort.  More hydration + less work? That sounds fabulous to me!  Sweden: The nude lip Nobody does minimalist chic quite like the Swedes do. So it makes perfect sense that their makeup is also simple and understated. A popular, staple makeup trend across Scandinavia is the nudish-grey toned lip.  This is a new take on makeup in the '90s, updated with a taupe or mauve base with gray undertones.  Pair a nude lip with minimal makeup elsewhere for a simple, natural look. Or go for extra drama around the eyes with a smokey eyeshadow and volumizing mascara to make your lashes pop.  UK & Dubai: Bold brows Both the UK and Dubai have welcomed the bold brow trend with open arms. Perhaps this is a backlash from the over-tweezing and waxing culture we’ve become so used to? Either way, we say hell yeah to embracing our natural brows.  You can still tweeze or wax in the middle and over the top of your brows, but avoid going underneath. Follow the natural shape of your brows and allow them to guide you. This is what bold brows are all about.   Use a colored brow gel or powder to fill in any gaps and create a more defined look.   Africa: Glittery eyeshadow African women are pioneers when it comes to countless makeup trends over the past decades. But one of the most fun trends has been incorporating glitter into makeup products. Glitter on the eyes, lips, and cheeks first became popular through superstars Pat McGrath (makeup artist) and Keyshia Ka’oir (celebrity stylist), who used glitter like it was their religion.  The beautiful thing about glitter is you can be as subtle or theatrical as you like with it. Opt for a sheen of glitter in a highlighter, or go all-in with dense, textured glitter on the eyelids.   Australia: Natural makeup that is barely there Few do natural makeup better than Australian women do. Maybe it’s because they’re so used to the vacation lifestyle, with a constant stream of sun, sea, and sand?  Whatever the reason, we’re all for it.  Think glowing sun-kissed skin, neutral eyeshadow tones, a touch of highlighter, and a natural swoosh of mascara to brighten up the eyes. Top tip: Aussie ladies love doubling up on their bronzer and using it as an eyeshadow too.     Egypt: The dramatic smokey eye If we go right back to ancient times, the Egyptians were actually the first people to create an iconic, smokey eye, using a combo of eyeliner, mascara, and eyeshadow. Kohl was used back then to accentuate the eyes and create a powerful look. It was made using natural ingredients, mostly charcoal and galena. Today, it’s especially popular with Arabic and Middle Eastern women. But women worldwide want to know how to create this iconic look, to frame and highlight their eyes.    So whatever your style, try giving some of these bold trends a go! We’re sure you’ll enjoy the process, and ultimately the way you look. Have fun connecting with beauty cultures from around the world, and turn some heads in the process. Be bold, be beautiful, be you.

Beautiful Eye Makeup Looks for Valentine’s Day
February 01, 2021
Beautiful Eye Makeup Looks for Valentine’s Day

The best thing about February 14th isn't the red roses, chocolate topped strawberries, or cheesy greeting cards — it's Valentine's Day makeup! Whether you're enjoying a romantic dinner at home with your partner, hanging out with your girlfriends, or enjoying a solo day dedicated to self-love, Valentine's Day is the perfect time to try out a new look.  Even though Valentine's may look a little different this year, there's no excuse not to get glammed up. At the very least, it'll lift your spirits and help you channel your inner love Goddess.  When it comes to Valentine's Day makeup, we think it's all about making your eyes the star of the show. Go for some heart eye makeup, a pink smokey eye, or experiment with some bolder eyeshadow looks. This is the time to play with romantic colors you wouldn't usually wear and set the mood for love.  Sexy smokey eye A smokey eye is a popular go-to look for date night makeup and special occasions. But seeing as it's the big V-Day, instead of heading straight for your usual gray or black eyeshadow, why not mix things up? You could try a bold red eyeshadow over your lids or even go for a sweeter, pink smokey eye. There are no rules for what color you have to use — choose whichever shade you want! Fuchsia, burgundy, cherry, or bubblegum.  Gently blend the darker shade out from your inner lids to create the perfect smokey look. Then use a lighter, shimmery shade for the inner corners to make your eyes pop even more. Voluminous lashes Amping up your lashes is one of the simplest ways to add glamour to your Valentine's day makeup look. If you're looking for instant volume, look no further than our Provocation mascara. This little tube of magic promises defined and voluminous lashes with just one coat. Pair your lush lashes with a striking red matte lipstick for a classically beautiful look. Remember to use a lip scrub and lip liner before applying your lipstick for a picture-perfect finish that lasts all night long. Berry tones As it's still the middle of winter, richer hues are a perfect color choice to suit the colder, darker climate. There's no better time to rock a warm berry shade before Spring comes knocking! Go all out with this look by using berry shades on the eyes, cheeks, and lips. This is a wonderful option if you want a more sophisticated Valentine's look, but you still want a nod to Cupid.  Metallic magic We couldn't create a Valentine's Day eye makeup post without mentioning metallics. If you want to go for a more glamorous and attention-grabbing look, this one might be for you. We're talking shimmery eyeshadows, glittery eyeliners, and sparkle infused bronzers. Pick one of these for a subtle shimmer, or go all out and rock an all-over metallic look. Top tip: ditch the plain eyeshadow and swap it for a metallic one to create your sexy smokey eye makeup.  Everything is peachy If you can't quite wait for Summer to roll around, you can definitely get away with a pretty, peachy look on V-Day. Make this look on-trend by matching the shade of your eye shadow, lipstick, and blush. This will create a soft, monochrome look that is delightfully delicate yet modern. Heart eyes Okay, so we know that hearts are a little over-done on Valentine's Day, but when else do you have the perfect excuse to rock some heart eye makeup?  Grab a mix of eyeliners in shades of pink, purple and red — whatever colors you like. Use these to carefully draw scattered heart shapes around the outer corners of your eyes so that it looks like they're flowing out of them.  If you don't have a steady hand, you can always use some heart-shaped diamantes, sequins, or face stickers instead! Pro tip: Make sure your makeup is complete before you layer your heart eye makeup on top.    Rose gold liner Is there anything more romantic and magical than an eyeliner in rose gold?  Rose gold makeup is trending right now, which makes this the perfect look to try this holiday.  Rose gold eyeliner is sexy but subtle, super easy to apply, and will suit all eye colors and skin tones.  Pop of purple Purple often gets sidelined on Valentine's day in favor of vibrant reds and pretty pinks. But purple can create a beautiful and more original makeup look.  Keep it soft and mellow with a pastel lavender eyeshadow, or go bolder with a vibrant violet eyeliner or a purple-plum glossy lip.  Pretty in pink What would Valentine's Day makeup be without the color pink?  Is it new? No. Can it still be sweet and sexy? Hell yes! Pink eyeshadow probably isn't something you wear every day, but it can create a look that is equal parts playful and sophisticated! There's guaranteed to be a shade of pink out there for you – whether it's a candy-floss pastel, a nude-pink, or a bold and bright fuchsia.  If you want to take your glam game to the next level, go for a pink glitter eyeshadow. For extra pretty points, add a pink blush and lipstick or gloss to complete your look.  Cat-eye If colors aren't your thing, and you want to keep your Valentine's Day eye makeup simple yet striking, look no further than the cat-eye. This will enhance the natural shape of your gorgeous eyes, creating a fierce and feminine look.  Keep your liquid liner wings as tame or as daring as you like. If you're a newbie, you can use a stencil, some tape, or the dotted line method to help keep your lines symmetrical on both eyes.  When you're done, give your lashes some love with a coat of classic French mascara, and give yourself a round of applause. Cat eyes can be challenging — especially if you've already cracked open a bottle of rosé. And voila — you are officially Valentine's Day ready! Why not start early and try a few of these looks out before the 14th? Choose your favorite, and recreate it on the day. Pair it with an outfit that makes you feel sexy inside and out, and you're ready to welcome Cupid.   We’re wishing all you beautiful ladies a wonderful Valentine's Day!