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Brow Lamination vs The Natural Look

The big, beautiful brow trend doesn’t appear to be going anywhere anytime soon. 

Full, natural-looking brows are so hot right now, and if we’re honest, we’ve always been a big fan. This is classic French beauty at its best!

If you take your eyebrow game as seriously as we do, chances are you’ll have heard of eyebrow lamination. This is the latest eyebrow trend, and plenty of actors, models, and influencers are hopping on it without a second thought.

But what is eyebrow lamination? What does the process involve? Are there any potential side effects? How much does brow lamination cost? And what’s better—laminated brows or a natural brow approach? 

We’ve got all the answers to your burning questions and more in this article. 

What is eyebrow lamination?

Styling and lamination of eyebrows

Although it seems to be incredibly popular with Insta influencers, eyebrow lamination is a relatively new beauty procedure. 

You can think of it as a perm for your brows. The aim is to create fuller, smoother, shinier-looking brows and reduce the need for applying eyebrow makeup.  

Here’s what the brow lamination process looks like:

  • Your beautician applies cream to your brows to “lift” your hairs.
  • Your brow hairs are brushed upwards to get them into a uniform vertical direction.
  • A neutralizer is applied to help seal your brows in place.
  • A nourishing oil is added to prevent irritation and dryness caused by the chemicals in the process.

The process usually takes around an hour to complete. You may also want to add additional treatments like tweezing excess hairs, waxing to create your desired shape, or color tinting. 

You will also need to apply a nourishing brow oil or cream every night after the procedure to prevent your brows from drying out. So although you may be able to wake up with beautiful brows that don’t need any eyebrow makeup, there’s still eyebrow maintenance involved! 

Female eye with long eyelashes, beautiful makeup and light brown eyebrow

How much does eyebrow lamination cost?

As you’d expect, the cost of an eyebrow lamination session varies depending on where you go. But you can expect one session to set you back anywhere between $50 and $100. 

Don’t forget—brow lamination is a semi-permanent procedure. That means you’ll have to repeat the process to keep your brows looking the way you want them to. On average, one session lasts about eight weeks. 

Brow lamination vs microblading

What’s the difference between brown lamination and microblading?

Microblading is an invasive eyebrow procedure that involves needles and coloring. The process is similar to tattooing. Small cuts are made into the skin beneath your brows, and pigments are inserted into these cuts to create a fuller eyebrow look. 

One microblading session can last anywhere between 12 and 18 months before the color starts to fade.

The main difference is that brow lamination is a non-invasive, semi-permanent procedure.

Potential risks of eyebrow lamination

Although eyebrow lamination is non-invasive and doesn’t use needles, there are still side effects and potential risks to be aware of. This is because the chemicals involved in the procedure are quite harsh and can irritate the skin.

Some of the common side effects include:

  • Swelling
  • Redness
  • Peeling
  • Itching
  • Dryness
  • Bumps

These effects can show up beneath and above your eyebrows, as well as extending to your eyelids.

There’s also the potentially serious risk of eye damage if the chemicals accidentally run into your eyes during the process. So if you’re set on getting your brows laminated, it’s important you get them done by someone who is properly trained and knows what they are doing. 

Because of the risks, brow lamination is not recommended for people who suffer from:

  • Sensitive skin
  • Rosacea
  • Eczema
  • Have a history of contact dermatitis

The chances of you experiencing side effects increase if you repeat the brow lamination process more frequently than recommended (no more than every six weeks). 

Like with dying your hair, it’s recommended you do a patch test before going ahead with the full procedure. A patch test will show whether you have any allergic reactions or if your skin is too sensitive. 

Should you go for laminated brows or the natural look?

Woman with naturally beautiful eyebrows

Laminated brows might be the hottest eyebrow trend right now, but all trends come and go. Why risk damaging your eyebrows when you can achieve the same look with makeup in a matter of minutes?

And in our humble opinion, there’s nothing more beautiful than embracing your natural beauty.  

Here’s why we recommend avoiding harsh brow treatments and opting for the natural brow look:

  • It’s safer and better for your health.
  • It’s cheaper (more money to spend on whatever else you like!)
  • We’re big fans of embracing your natural beauty.
  • There are makeup products for your brows that will safely help you yield the same results as lamination. 

The secret to natural, fuller brows

Woman with naturally full eyebrows and plump lips

Step 1: Follow your natural brow line

Whether you choose to pluck, wax or thread, be sure to follow the natural shape and arch of your brow line. This is the secret to brows that perfectly suit your bone structure. 

Remember—don’t overdo it! You’re going for the natural look. 

Step 2: Find an eyebrow pencil to match your brows

The secret to selecting the right eyebrow pencil is to go one shade lighter than your hair color. 

We cannot get enough of the Brow Arcade eyebrow pencil. You can create a natural or bold look depending on the occasion. The thin tip makes the application process super simple and precise without the need for a brow stencil. 

The Brow Arcade eyebrow pencil comes in four gorgeous shades:

  • Blonde
  • Soft brown
  • Chestnut
  • Black-brown

Step 3: Brush your brows

Did we mention that the Brow Arcade also has a fabulous spoolie brush attached so you can brush your brows? 

The secret is to brush your eyebrow hairs in a downward direction with the spoolie to help you spot any patchy areas and fill them in. This will give your brows that added definition you’re searching for. 

Once you’re done, remember to brush your brows back upward!

Conclusion: Beautiful brows don’t have to be risky!

We hope we’ve shown you that everyone can enjoy natural, beautiful brows without the need for risky or invasive procedures like eyebrow lamination. 

Plus, we believe that putting makeup on is part of the joy. It’s therapeutic and magical as you watch yourself at work. And you get to go shopping for new eyebrow makeup—who doesn’t love that?!

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How to Look Great on Zoom Calls
February 26, 2021
How to Look Great on Zoom Calls

These days, more of us around the world are using technology to speak with friends, loved ones, and colleagues than ever. Life and communication look different, and so do we. While we’re used to styling ourselves to look gorgeous in person, this doesn’t always transfer through a digital screen. Looking nice on camera is a different skill set, and it’s no longer limited to Hollywood glamour or French fashion shows. That’s why we’ve compiled this list of tips and tricks that will help you learn how to look great on zoom calls. Whether you’re curling up on your sofa for a remote trivia night with friends or armed with coffee for an early-morning work meeting, these video call makeup tips will help you look great and feel confident. Choose the Right Filming Location As the best videographers would tell you, lighting is everything. Sit in front of a window and allow the sun’s rays to light up your features. The best lighting for Zoom calls illuminates your face from the front, not from overhead or behind. Artificial lighting can appear yellow on a screen, which can mess with the way you appear through the lens. If you’re taking a call at night or otherwise don’t have access to natural lighting, try placing a white-toned light in front of you to get a similar effect. Turn off any rear or overhead lights, then check to see if the lighting looks natural on-screen and that you can easily be seen without strange shadows or highlights. You might have to adjust other lights in the room by turning them on and off until you get the desired effect.  Once you’ve chosen the right location, simplify your background so that fellow video call attendees can focus on your face, not the overcrowded shelving or dirty laundry behind you. Adjust Your Camera Angle Next, adjust your camera angle so that you can look better on video. You should be able to look comfortably forward into your camera, not up or down. A camera from below, where most laptops, tabletops, and even our phones are naturally positioned, can distort your features and cause your face to look unnatural. The people you’re speaking with may end up with a view of your nostrils rather than being able to make eye contact. Being able to look straight into the camera will also help with your posture so that you don’t have a sore neck or back halfway through your call. Use regular household items such as books stacked under your device to get a flattering angle. Keep it steady so that it doesn’t topple over, especially if you have children or pets in the home that may bump the table or stand you’re using.  Have Confidence The French know that the first step to success is to have confidence. When you feel your best, your natural beauty shimmers through. Dress from head to toe, even if nobody can see your lower half. Or, have some fun and pair pajama bottoms with your best blouse. The relaxation and happiness you feel when you’re comfortable in your own skin are contagious, so focus on feeling good, and the rest will follow. Conceal Discoloration Concealing discoloration, such as eye bags and red spots, goes a long way on camera, which can accentuate our imperfections. Dab on some concealer to hide any blemishes. If needed, you can also use a camera filter to even out your skin tone. Choose Vibrant Colors You can cause makeup to look better on video calls by selecting brighter, bolder colors than you would when meeting up in person. A vibrant blush and lipstick combo will make you look more lively and less flushed out, as can sometimes happen in a video call. Our Matte Constance Duo Pack comes with two stunning lipstick shades for you to try. Focus on Your Eyes Focus on your eyes while formulating your makeup look to draw attention to them on camera. Cover dark circles and apply Cabaret Premiere mascara for beautiful, full lashes. Pair this with a neutral eye shadow to complement your vibrant lipstick and blush selection, and voila!  Keep it Simple Don’t feel that you have to go overboard on applying your makeup to look cute on your Zoom call. A little can go a long way, and it’s alright to keep it simple. Focus on accentuating one or two features, and don’t be afraid to have some fun trying new techniques or products. Relax, be yourself, and don’t take things too seriously. Preview Before Going Live Whether you’re using Zoom, Facetime, Skype, or even just taking a photo, you’ll likely notice that your face looks much different than it does in the mirror. The lens type, the distance between you and the camera, and the angle can all distort your image. This is why it’s important to preview before you go live so that you have an idea of what others will see. Fix any lighting, makeup, or angle issues ahead of time so that when you take the call, everything goes smoothly and you aren’t stressed about the lipstick on your teeth or that plate you forgot to put away in the background.   Enjoy Your Meeting You're all set to join any video call with confidence! When it comes time to log on, relax because you've thoroughly prepared for this. You go girl!

9 Mascara Mistakes That You Need to Stop Making
February 19, 2021
9 Mascara Mistakes That You Need to Stop Making

Mascara is that special touch that ties every makeup look together. Without its darkening, lengthening effect on the lashes, eyes can look bare and small, so it’s key in nearly every beauty look.  However, applying mascara poorly is worse than not applying it at all. Clumpy lashes and smudgy lids can ruin an entire look, and there are even some mascara mistakes that can lead to eye infections.  That’s why you shouldn’t play games when it comes to mascara. We’ve collected our best mascara tips to help you avoid the most common mascara mistakes, so you can always bat your lashes with confidence.  1. Leaving too much mascara on the wand If you want to learn how to apply mascara without clumping, remember to always wipe down your mascara wand. This crucial step is often forgotten. It’s easy to miss in the excited rush to lengthen those lashes. However, a mascara wand that’s too saturated is guaranteed to cause clumping.  From now on, immediately after unscrewing your mascara cap, gently wipe the wand over the lip of the tube. Pay special attention to the tip because that’s where mascara really tends to collect, and if the wand seems especially clogged up, you can wipe it down with a tissue. This way, when it’s time to apply, you won’t need to worry about big globs of mascara clumping your lashes together.  2. Pumping the wand In films, whenever a character goes to put on mascara, she’ll first pump the mascara up and down a few times in the tube. Women all over the world started believing that this was the right way to go about putting on mascara, when in reality, it’s one of the worst mascara mistakes you can make. In the short-term, it has no benefits. If anything, it just loads up your wand with a massive, clump-causing amount of mascara. In the long-term, it introduces air and bacteria into the precious tube, which significantly shortens the life of your mascara.  3. Using old mascara Of all the most common makeup products, mascara has the shortest shelf-life. If you use your mascara after its use-by date, you can run into all kinds of issues. It will get dry, which leads to clumpy lashes, and it may also start harboring bacteria, which can cause styes and painful infections.  Most mascara should be replaced 3-6 months after opening. If you’re worried about forgetting, we’ve set up an auto-subscription system that will send you a new tube of our best-selling Cabaret Premiere mascara every few months. 4. Forgetting to wiggle Always remember to give your mascara a wiggle! This classic mascara tip guarantees that your lashes will look both voluminous and separated every time.  When you apply your mascara, give it a small wiggle as it comes in contact with the base of your lashes. This will allow the bristles of the wand to really wedge themselves in between your lashes, coating them thoroughly without clumping them together. Then, as you pull the wand up to coat the length of the lashes, move it in a slight zig-zag motion to keep that momentum going. 5. Only coating one side This mascara hack is especially for the blondes and redheads out there, because brunettes can sometimes get away with making this little mistake. When you apply your mascara, you only see the underside of your lashes, so you might forget the top. If you leave the top bare, the second you blink, the natural color of your lashes will be visible, and it’ll take away from the consistency of your makeup.  To cover the top part of the lashes, use the tip of your mascara wand and carefully color it in, especially close to the lashline. Don’t try to build up volume or length from above since it can weigh the lashes down; just focus on coloring things in.  6. Blinking too quickly It can be tempting to blink immediately after putting your mascara on, but unfortunately, it often results in black smudges on the eyelid ruining your eyeshadow. Not blinking may sound like a tall order, but if you just close your eyes after applying mascara, the issue will be solved. Just wait a few seconds so that when you finally open your eyes, the mascara will be dry and won’t smudge. 7. Applying too many coats It can be tempting to add coat after coat of mascara, but it rarely works well in reality. Yes, 5-6 coats of mascara will make your lashes look longer and thicker. However, it’s also going to make them look uniformly thick from root to tip, leading to a “spidery” look.  To avoid having your mascara look spidery, you need to exercise restraint. Don’t apply more than three coats to your lashes, and if that doesn’t give you the effect you want, you may just need to switch to a more volumizing mascara. 8. Forgetting to remove it at night  Sleeping with mascara on is never a good idea. In the best-case scenario, forgetting to remove it at night will just dry out your lashes, cause a few to fall out, and leave a few marks on your pillow. But it can also lead to eye irritation and even eye infections. This is another serious mascara mistake, so make sure to remove your eye makeup thoroughly every night with a high-quality makeup remover.  9. Using the same mascara for all occasions Wearing the same mascara all the time isn’t the biggest mascara mistake you could make, but it can get boring. Tailor your mascara choice to each event!  A lengthening and separating mascara is best for day-to-day. Waterproof mascara is a must-have for beach-side vacations or rainy days.  For date nights and parties, emphasize your eyes with a volumizing mascara. For upscale evening events, when you want maximum drama, double up! Start with a coat of waterproof mascara for a separated, waterproof base, and then add a coat of volumizing mascara for a false-lash effect.  Now that you know all of our favorite mascara tips, no more faux pas!

How to Get the Perfect French Girl Hairstyles
March 16, 2021
How to Get the Perfect French Girl Hairstyles

French women are known for their effortless yet sophisticated look. French girl style is all about looking like you basically "woke up like this,"  perhaps with just a touch more polish. It’s never too much or too little — it’s always perfect.  The same philosophy applies to French hairstyles. They should never be too complex or intricate. Instead, the focus should be on having a flattering haircut styled to honor your natural hair texture and to frame your beautiful features.   If you’d like to give French girl hair a try, we’ve got some ideas to inspire you. We’ve selected our four favorite ladies’ hairstyles for 2021, and we’ll explain how you can achieve them, along with some matching makeup tips.  French bob cut   A bob cut is one of the most popular French haircuts right now! Vogue called it the biggest hair trend of 2020, and we can assure you that it’s going strong well into 2021. While every bob is tres chic, consider adding bangs to your look to truly embody that French girl style.  To get the bob cut   The secret to getting a bob to work for you is to make sure that it hits your features just right. The eye will be drawn to the spot where the bob ends or where the fringe falls, so consider which features you’d like to emphasize with the length and layering.   You can try to cut your hair on your own, but we’d recommend going to a professional hairdresser. A great hairdresser will take the time to chat with you and help you figure out which lengths will flatter your face shape the best.  Matching your makeup to a French bob If it’s your first time going short, you may want to put a little extra effort into making sure your makeup is visible. We’re partial to pairing this popular French haircut with a vibrant red lip, using our Matte Constance Lipstick in Classic Red.  Wavy French girl hairstyle    You don’t have to go short to achieve amazing French girl hair. Soft waves and natural-looking texture are just as chic, and they work beautifully on longer bobs, shoulder-length hair, and even ultra-long tresses. While a natural wave looks totally effortless, it does take a little bit of technique.  To get soft waves  If you’re naturally blessed with wavy or curly hair, the curly girl method is ideal because it skips the damage of heat styling and brings the very best shape out of your tresses.  If your hair is naturally straight, you’ll have to resort to just a bit of heat styling. First, spray your hair with a texturizing salt spray, and blow dry it if needed. Then, use a large-sized curling iron to create alternating curls in your hair, focusing only on the bottom half of each strand. Finally, once your entire head is curly, use your fingers to gently loosen up the curls to turn them into gorgeous waves.  Tie it together with makeup  The beautiful thing about softly textured waves is that they match any makeup look, including barely-there makeup. The key is to keep the eyes nicely framed by your brows, so they don’t disappear behind the mane of hair. All you need to do is lightly fill them in with the Brow Arcade pencil and then brush them up into a groomed look.  Effortless messy bun While it’s important to have a signature look, French girl style is also about knowing when to change things up. Before dates or nights out, having a go-to effortless, yet sophisticated, bun really comes in handy.   Creating a simple bun The more effortless and messy you want your bun to look, the more bobby pins you’ll need, so make sure to have plenty on hand. You’ll also need strong, tight hair elastics. Start with your hair already a little wavy, and consider using a little dry shampoo to add some grit.  First, pull your hair into a ponytail, leaving a few loose strands at the front to frame your face Next, twist your ponytail, and then wrap it around the elastic so it forms a donut-shaped bun.  Use bobby pins to secure the base of the bun.  Then, gently pull on the bun with both hands to slightly expand it and give it a more voluminous look. If any strands come loose, you can tuck them under the bun and then pin them into place. It’s super easy to create, but the results are impressive.  Match it with soft-glam makeup You’ve already gone through the effort of pulling and pinning your hair up into a bun, so finish off your look with a careful swipe of liquid liner to make your eyes gleam, and then a healthy dose of our Provocation volumizing mascara.   Flirty ponytail French girl hairstyles can lean into a playful, feminine vibe as long as they retain their chic simplicity. A hairstyle with a low-ponytail does the trick, and it’s great for days when you want your hair out of your face. Tying it off with a scarf gives rustic charm and a bit of color to the look!   Styling the perfect ponytail You can rock a sleek ponytail if you like, but we’re partial to this voluminous style. You can start with air-dried hair or go all out and use a hair curler to achieve loose waves. If your hair is feeling a little flat, section it at the crown, and tease a little bit to add some volume.  Then, pull your hair back into a low, loose ponytail. Leave a few loose strands around your face, and give them a quick curl with a curling iron. Finally, pick a colorful scarf, and tie it around the base of the ponytail!  Playful makeup to match This kind of look pairs best with a fresh face. We suggest giving your pout a sheen; so first, use our volumizing Polynesie Francaise gloss in Bora Bora, and then add a sheer wash of pink blush over the cheeks.  Finishing in style  Which of these French hairstyles will you try in 2021? From changing things up with a short bob to embracing length and texture, French girl haircuts and styles give easy options that’ll keep you feeling chic and sexy!