The world of Vivienne Sabó
Imagine being surrounded by turmoil but refusing to give up on love and your dreams... Step into the world of Vivienne Sabó. Vivienne lived in Paris in the 1930s, during a time of elegance and high fashion. In her sacred diary, she wrote down her dreams of starting her own makeup line and creating a career out of her passion for beauty. She was consumed by her vision to make life more beautiful.
Vivienne’s career and romance collided when she and her fellow student, Louis, began to create amazing beauty formulas together. Together they would have had a bright future as a beauty icon had it not been for the war.
World War II entered France in 1940, and Louis joined the resistance. Before he left, he gave his darling Vivienne a pot of violets to remember him by. Weeks without word from Vivienne's beloved Louis left her eager to know of his fate. One day the pot of Louis' flowers inexplicably wilted; a week later, Vivienne received the news that Louis had been killed in action.
Vivienne’s rules of life
Her vision and creative formulas were written down in that diary and have since transformed into modern-day products:
- Only do one thing at a time.
- Suppress lust by working hard.
- Disregard all public opinion not based on reason.
- Love those to whom you could be of service.
Dreams and passion
Heartbroken, Vivienne slipped away. She was never heard from again, her name, one of many lost in the upheaval of post-war Europe. Though her love story did not continue and her makeup dreams did not come to reality, her diary was found years later, and her aspirational brand was eventually born. Vivienne’s vision and creative formulas were written down in that diary and have been transformed into modern-day products.
The history of Vivienne’s beautiful love has inspired us to create this brand filled with romance, pride, and genuine Parisian femininity!
These days, more of us around the world are using technology to speak with friends, loved ones, and colleagues than ever. Life and communication look different, and so do we. While we’re used to styling ourselves to look gorgeous in person, this doesn’t always transfer through a digital screen. Looking nice on camera is a different skill set, and it’s no longer limited to Hollywood glamour or French fashion shows. That’s why we’ve compiled this list of tips and tricks that will help you learn how to look great on zoom calls. Whether you’re curling up on your sofa for a remote trivia night with friends or armed with coffee for an early-morning work meeting, these video call makeup tips will help you look great and feel confident. Choose the Right Filming Location As the best videographers would tell you, lighting is everything. Sit in front of a window and allow the sun’s rays to light up your features. The best lighting for Zoom calls illuminates your face from the front, not from overhead or behind. Artificial lighting can appear yellow on a screen, which can mess with the way you appear through the lens. If you’re taking a call at night or otherwise don’t have access to natural lighting, try placing a white-toned light in front of you to get a similar effect. Turn off any rear or overhead lights, then check to see if the lighting looks natural on-screen and that you can easily be seen without strange shadows or highlights. You might have to adjust other lights in the room by turning them on and off until you get the desired effect. Once you’ve chosen the right location, simplify your background so that fellow video call attendees can focus on your face, not the overcrowded shelving or dirty laundry behind you. Adjust Your Camera Angle Next, adjust your camera angle so that you can look better on video. You should be able to look comfortably forward into your camera, not up or down. A camera from below, where most laptops, tabletops, and even our phones are naturally positioned, can distort your features and cause your face to look unnatural. The people you’re speaking with may end up with a view of your nostrils rather than being able to make eye contact. Being able to look straight into the camera will also help with your posture so that you don’t have a sore neck or back halfway through your call. Use regular household items such as books stacked under your device to get a flattering angle. Keep it steady so that it doesn’t topple over, especially if you have children or pets in the home that may bump the table or stand you’re using. Have Confidence The French know that the first step to success is to have confidence. When you feel your best, your natural beauty shimmers through. Dress from head to toe, even if nobody can see your lower half. Or, have some fun and pair pajama bottoms with your best blouse. The relaxation and happiness you feel when you’re comfortable in your own skin are contagious, so focus on feeling good, and the rest will follow. Conceal Discoloration Concealing discoloration, such as eye bags and red spots, goes a long way on camera, which can accentuate our imperfections. Dab on some concealer to hide any blemishes. If needed, you can also use a camera filter to even out your skin tone. Choose Vibrant Colors You can cause makeup to look better on video calls by selecting brighter, bolder colors than you would when meeting up in person. A vibrant blush and lipstick combo will make you look more lively and less flushed out, as can sometimes happen in a video call. Our Matte Constance Duo Pack comes with two stunning lipstick shades for you to try. Focus on Your Eyes Focus on your eyes while formulating your makeup look to draw attention to them on camera. Cover dark circles and apply Cabaret Premiere mascara for beautiful, full lashes. Pair this with a neutral eye shadow to complement your vibrant lipstick and blush selection, and voila! Keep it Simple Don’t feel that you have to go overboard on applying your makeup to look cute on your Zoom call. A little can go a long way, and it’s alright to keep it simple. Focus on accentuating one or two features, and don’t be afraid to have some fun trying new techniques or products. Relax, be yourself, and don’t take things too seriously. Preview Before Going Live Whether you’re using Zoom, Facetime, Skype, or even just taking a photo, you’ll likely notice that your face looks much different than it does in the mirror. The lens type, the distance between you and the camera, and the angle can all distort your image. This is why it’s important to preview before you go live so that you have an idea of what others will see. Fix any lighting, makeup, or angle issues ahead of time so that when you take the call, everything goes smoothly and you aren’t stressed about the lipstick on your teeth or that plate you forgot to put away in the background. Enjoy Your Meeting You're all set to join any video call with confidence! When it comes time to log on, relax because you've thoroughly prepared for this. You go girl!
Mascara is that special touch that ties every makeup look together. Without its darkening, lengthening effect on the lashes, eyes can look bare and small, so it’s key in nearly every beauty look. However, applying mascara poorly is worse than not applying it at all. Clumpy lashes and smudgy lids can ruin an entire look, and there are even some mascara mistakes that can lead to eye infections. That’s why you shouldn’t play games when it comes to mascara. We’ve collected our best mascara tips to help you avoid the most common mascara mistakes, so you can always bat your lashes with confidence. 1. Leaving too much mascara on the wand If you want to learn how to apply mascara without clumping, remember to always wipe down your mascara wand. This crucial step is often forgotten. It’s easy to miss in the excited rush to lengthen those lashes. However, a mascara wand that’s too saturated is guaranteed to cause clumping. From now on, immediately after unscrewing your mascara cap, gently wipe the wand over the lip of the tube. Pay special attention to the tip because that’s where mascara really tends to collect, and if the wand seems especially clogged up, you can wipe it down with a tissue. This way, when it’s time to apply, you won’t need to worry about big globs of mascara clumping your lashes together. 2. Pumping the wand In films, whenever a character goes to put on mascara, she’ll first pump the mascara up and down a few times in the tube. Women all over the world started believing that this was the right way to go about putting on mascara, when in reality, it’s one of the worst mascara mistakes you can make. In the short-term, it has no benefits. If anything, it just loads up your wand with a massive, clump-causing amount of mascara. In the long-term, it introduces air and bacteria into the precious tube, which significantly shortens the life of your mascara. 3. Using old mascara Of all the most common makeup products, mascara has the shortest shelf-life. If you use your mascara after its use-by date, you can run into all kinds of issues. It will get dry, which leads to clumpy lashes, and it may also start harboring bacteria, which can cause styes and painful infections. Most mascara should be replaced 3-6 months after opening. If you’re worried about forgetting, we’ve set up an auto-subscription system that will send you a new tube of our best-selling Cabaret Premiere mascara every few months. 4. Forgetting to wiggle Always remember to give your mascara a wiggle! This classic mascara tip guarantees that your lashes will look both voluminous and separated every time. When you apply your mascara, give it a small wiggle as it comes in contact with the base of your lashes. This will allow the bristles of the wand to really wedge themselves in between your lashes, coating them thoroughly without clumping them together. Then, as you pull the wand up to coat the length of the lashes, move it in a slight zig-zag motion to keep that momentum going. 5. Only coating one side This mascara hack is especially for the blondes and redheads out there, because brunettes can sometimes get away with making this little mistake. When you apply your mascara, you only see the underside of your lashes, so you might forget the top. If you leave the top bare, the second you blink, the natural color of your lashes will be visible, and it’ll take away from the consistency of your makeup. To cover the top part of the lashes, use the tip of your mascara wand and carefully color it in, especially close to the lashline. Don’t try to build up volume or length from above since it can weigh the lashes down; just focus on coloring things in. 6. Blinking too quickly It can be tempting to blink immediately after putting your mascara on, but unfortunately, it often results in black smudges on the eyelid ruining your eyeshadow. Not blinking may sound like a tall order, but if you just close your eyes after applying mascara, the issue will be solved. Just wait a few seconds so that when you finally open your eyes, the mascara will be dry and won’t smudge. 7. Applying too many coats It can be tempting to add coat after coat of mascara, but it rarely works well in reality. Yes, 5-6 coats of mascara will make your lashes look longer and thicker. However, it’s also going to make them look uniformly thick from root to tip, leading to a “spidery” look. To avoid having your mascara look spidery, you need to exercise restraint. Don’t apply more than three coats to your lashes, and if that doesn’t give you the effect you want, you may just need to switch to a more volumizing mascara. 8. Forgetting to remove it at night Sleeping with mascara on is never a good idea. In the best-case scenario, forgetting to remove it at night will just dry out your lashes, cause a few to fall out, and leave a few marks on your pillow. But it can also lead to eye irritation and even eye infections. This is another serious mascara mistake, so make sure to remove your eye makeup thoroughly every night with a high-quality makeup remover. 9. Using the same mascara for all occasions Wearing the same mascara all the time isn’t the biggest mascara mistake you could make, but it can get boring. Tailor your mascara choice to each event! A lengthening and separating mascara is best for day-to-day. Waterproof mascara is a must-have for beach-side vacations or rainy days. For date nights and parties, emphasize your eyes with a volumizing mascara. For upscale evening events, when you want maximum drama, double up! Start with a coat of waterproof mascara for a separated, waterproof base, and then add a coat of volumizing mascara for a false-lash effect. Now that you know all of our favorite mascara tips, no more faux pas!
Makeup is an art form like no other that allows you to connect deeply with yourself while sparking your creativity. On weekends and before special events, it can be wonderfully centering to create a complex makeup look. But during the week, there’s rarely the time for that! Most days, you need a quick and easy morning makeup routine that will transform you into the best version of yourself with minimal effort. We’ve collected our favorite easy makeup tips for effortless French beauty so that you can have more time to live your busy life. Our advice runs the gamut, from how to get organized to specific eye makeup tips, so you can put your best face forward every day. 1. Determine your 5 essentials If you were stuck on a desert island, which five makeup products would you want with you? By narrowing your look down to 5 staples, you can simplify your morning makeup routine without compromising your unique touches. It’s up to you which products you focus on! Maybe you need flawless foundation and just a bit of mascara to feel polished, while someone else might be happy with a hint of powder but more eye makeup. You can even try the KonMari method, by going through your makeup item by item to consider what sparks joy! While you don’t have to restrict yourself to 5 things every time you do your makeup, this is a good exercise that will put you in the right mindset to scale back your morning makeup look. 2. Practice makes perfect While we do want you to get creative and have fun with your makeup, there’s not much room for that when it comes to your basic makeup routine. Whether you’re an old pro or a beginner, the best makeup hack for doing things quickly is to repeat the same look over and over again. It’s not the most exciting, but this is the best way to build muscle memory. This way, even if you want your daily makeup look to be a little dramatic, you’ll be able to do it quickly, even if you’re half-asleep. 3. Organize your space How simple can your morning makeup routine be if you have a cluttered makeup collection? It’s easy to lose track of time when searching for particular products amidst the chaos. Having an organized vanity or bag where each item has its place may seem like an obvious and easy makeup tip, but it’s by far the best way to speed up your morning routine. No matter what kind of workspace you have, you can find a suitable organizer. There are all kinds of options, including plastic drawer sets, multi-pocket makeup bags, and hanging organizers for your wall or bathroom door. The key is to organize things in a way that’s optimized for your routine. Your everyday essentials should be the most accessible, while the items that you only use once in a while can be tucked away. Another trick is to organize products according to how they’re used in your routine. For example, your powder and powder brush can be placed together, as can your lip liner and signature lipstick. 4. Multi-use products It’s surprising how much time you can save when you don’t have to reach for a new product every few minutes! This makeup hack makes narrowing down your routine to five essentials a little easier and speeds things up significantly. For example, instead of rummaging around for the right blush, you can dot a bit of Le Grand Volume lip gloss over the apples of your cheeks and then blend it in with a finger or a sponge. The result? Glowy and natural everyday makeup, with a blush that’s perfectly matched to your lips. 5. Easy on the mascara Your eyeshadow looks perfect, you’ve curled your lashes, and all you have left is to apply that finishing touch of your favorite mascara. But then, disaster strikes! Maybe your lashes end up clumping together, or perhaps you blink and end up with a smudge of mascara on your lid. While we do include a tip that makes clean-up a little easier, later on, it’s better to achieve perfect lashes on the first try. We have a simple mascara tip that guarantees separated, natural-looking lashes without any smudging! Before applying your mascara, wipe the wand down on the tube’s lip, so it’s not too saturated with product. Then, when you wiggle the mascara over your lashes, there won’t be any excess product on the wand, so they will look extra separated and fanned out. 6. Celebrate one feature French beauty lends itself well to a minimalist, basic makeup routine because it tends to focus on just one quality at a time. Whether that’s your lips, eyes, brows, or cheekbones is totally up to you. Of course, the most classic look is clean skin, a hint of mascara, and a bold layer of vibrant lipstick like our Matte Constance in Classic Red! If you’re bored of doing the same look over and over again, this is a great way to get creative without compromising much of your speed. 7. Prep your skin With French beauty, less is more when it comes to makeup, but more is more when it comes to hydration. You can greatly improve your natural everyday makeup by optimizing your canvas. When your skin is properly moisturized, your foundation will glide on easily in the short term, while in the long term, your complexion will look better and require less foundation. While no skin care routine is one-size-fits-all, there are a few things that can make your life way more comfortable. Removing your makeup at the end of the night with a gentle cleanser, using a moisturizer twice a day, and packing on the sunscreen before you go outside will go a long way towards giving your complexion a natural glow. 8. Speedy eyeliner tip Liquid eyeliner is a French girl staple, but it’s not always the best product for when you’re in a rush. If it’s part of your signature look, opt for felt-tip eyeliner like the Feutre Fin, which will give you more control for a quick, perfect wing. 9. Cotton swab makeup hack In a perfect world, you’d never make mistakes, especially not on rushed mornings! Unfortunately, we don’t live in a perfect world, so this eye makeup tip is helpful to know. All you need for it is a cotton swab and some concealer or liquid foundation. Dip the cotton swab in your product of choice, and it’ll become a precision eraser! Use it to gently wipe away small smudges and to clean up lines around the eyes or lips. Unlike a makeup remover, which takes off layers of makeup and requires major touch-ups, this makeup hack leaves behind perfect looking skin and allows you to make small fixes in seconds. You’re ready to go With a bit of planning, practice, and just a few easy makeup tips, you can transform your morning makeup routine into something that’s easy, quick, and incredibly flattering. Très magnifique!