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7 Reasons Your Eyeshadow Isn't Working For You

Eyeshadow is one of the most tricky parts of the makeup routine, but it allows you to get the most creative. There are a few common pitfalls beginners often make with their eyeshadow, from having the wrong technique to using the wrong eyeshadow palette

We’ve collected our best eyeshadow tips to help you solve your eyeshadow woes. If you’ve ever found yourself wondering why your eyeshadow looks dull or why it keeps creasing, we've got some suggestions based on our effortless, beginner-friendly approach to makeup. 

Here are seven reasons why your eyeshadow may not be working for you. 

1. Trying to do too much  

Woman applying eyeshadowComplex eyeshadow can be beautiful to look at, but it takes a long time to create, especially if you’re new to makeup. In French beauty, the goal is maximum impact with minimal effort. This means that we like to use our eyeshadows sparingly to bring out what we already have. 

There’s nothing wrong with getting creative and using unusual colors, but most days, it’s better to do a “quick look” with just a couple of eyeshadows — a lighter tone on the lid and a slightly deeper tone on the crease to make the eyes pop.  

2. Lack of eyeshadow primer 

Makeup artist applying primer to model's eyesIf your eyeshadow fades away quickly, settles into creases, or looks dull, chances are you’re forgetting to use primer. Powder eyeshadows don’t like to stick to bare skin — they need a bit of help to look vibrant and to stay in place. 

When doing your eye makeup, make sure to start with a thin layer of eyeshadow primer, and when you apply your eyeshadow on top, it’ll look brighter and last a lot longer. 

If you don’t have an eyeshadow primer on hand, you can use a concealer or cream eyeshadow instead. Your eyeshadow may still crease a little more quickly than with a primer, especially if your lids are oily, but it will look much better than if you go without.  

3. Poor eyeshadow shape 

Eyeshadow graph

Eye makeup rarely looks great when you layer it on without an action plan, so before starting to put on your eyeshadow, it’s imperative to consider eyeshadow shapes. By keeping your eye and lid shape in mind, you can guarantee that you’ll apply your shadow in a shape that flatters. 

Shapes to try out

  • First, consider the basics: darker eyeshadow acts like contour, pushing features back and making them look more hollow, while lighter shadows bring features forward to make them seem larger and more prominent. 
  • To open up the eye, opt for a classic look with a brighter lid and a darker shade in the outer corner and crease. 
  • Keeping the lid darker will give you a smoky look that’s a little sultrier and also helps de-emphasize a prominent lid. 
  • The angle of your shadow in the outer corner will also have an impact. You can angle it up more to give the eyes an upturned look or keep it rounded for a softer look. 

4. Using the wrong colors 

Closeup on well done eye makeupFrom trying to wear blue eyeshadow with blue eyes to attempting to make yellow-gold shadow work against your cool skin tone… it’s very possible that your eyeshadow isn’t looking good because you’re wearing shades that don’t flatter your natural coloring. 

Here are some tips to help you choose the best shades of eyeshadow for different eye colors and skin undertones:

 

  • For pinkish, cool-toned skin, avoid very warm yellow or green-based shades, and instead opt for neutral, red-based, or cool tones.  
  • If your skin is warm with a yellow undertone, skip the blue and indigo shades, and try to stick to warmer shades, instead. 
  • For blue eyes, orange-based shades like peach, copper, and rose gold are going to have the most impact. 
  • If your eyes are green, mauves, bronzes, and red-based browns will bring out your green tones most dramatically. 
  • If your eyes are brown, you’re in luck! Your eyes are a neutral color, so you can combine them with just about anything. 
  • Finally, no matter your eye color or skin tone, remember that everyone looks good in neutrals. Browns, smokes, and beige shades (and their metallic versions like gunmetal and champagne) can be used to add depth to the eye without necessarily adding color. 

5. You’re “brushing” your eyeshadow on 

Eye shadow application Another reason why your eyeshadow looks dull or muddy might be that your application technique is a little off. Even though they’re called brushes, you’re not actually supposed to brush eyeshadow on to the eyes. 

When you try to apply your eyeshadow with a wiping or blending motion, you end up smudging it as you apply it, which reduces color pay-off and looks messy. Instead, you should always press the eyeshadow on at first, using the side of a flat brush. This way, you can deposit a maximum amount of vibrant eyeshadow directly on your lid! 

7. Not blending correctly

Model applying eyeshadow makeupIf your eyeshadow looks too harsh or blunt, chances are you’re not blending it enough. After you’ve deposited your eyeshadow, you should always transition to a fluffy brush for blending.

Use it only to blend the areas where you want the eyeshadow to look smokier and less intense, and make sure to take your time with it until everything looks soft and seamless.  

If you want to combine a few different eyeshadow colors, it can help to first dip your blending brush into a transition shade that's somewhere in between the main colors you’re using. That middle shade will help the shadows blend easily, without looking muddy. 

Finishing touches 

There are no rules in makeup, only guidelines! Please take our best eyeshadow tips as intended, to make your life easier and help you problem-solve. Our suggestions will help you get the most out of your eyeshadow palettes, but what you create is totally up to you. 

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Queen’s Gambit Makeup and Fashion
March 03, 2021
Queen’s Gambit Makeup and Fashion

Netflix launched a limited series in October called The Queen’s Gambit, and we are obsessed with the hair, makeup, and fashion! The show is based on Walter Tevis’ novel, and tells the story of chess genius, Beth Harmon (Anya Taylor-Joy). We share her highs, lows, addictions, successes, and everything in between.  But if there’s one thing we can't get enough of it’s her impeccable ‘50s & ‘60s inspired style. Beth finds herself in a field dominated by men wearing classic white shirts paired with thick-framed glasses. Suddenly, she’s a style icon, managing to seamlessly blend the starkly contrasting chess and fashion worlds together.  Here are some of the most iconic looks from the show.  Classic Makeup Beth Harmon’s makeup follows a natural evolution throughout the show, as she grows up and finds her own unique sense of style. Her signature look is usually ‘60s inspired with perfect winged eyeliner and a bold lip. We all know how difficult it is to get those wings right, which is why Beth’s makeup has us mesmerized. There’s only one moment where she veers away from this classic look and channels a wild child style.  Insider secret: The Queen's Gambit makeup artists had to go against their natural urges and apply her makeup badly on purpose for these scenes! Get Beth’s Classic ‘60s Look: Use a black liquid eyeliner to perfect those wings (we’ve got a step-by-step guide for you below).   Apply some classic French mascara for a natural, feminine look.  Try our long-lasting matte lipstick in your favorite shade to complete the look.  Bold Bangs A younger Beth models some of the boldest cropped bangs we’ve ever seen. A little harsh on the eye, but very common for children in orphanages at the time. Every child would get the same cut because it was practical and easy to manage.  Although the look is severe, there’s a soft charm to it that draws you in. While it’s not for everybody, this hairstyle combined with the fiery red color creates a real statement look.  Tea-length Dress In the show, the first item of clothing Beth is able to buy with her own money is a checked, tea-length dress. It’s full-skirted, totally retro, and oh-so feminine.  If you’re looking for one of these dresses, the best place to head is your local vintage shop. You can pair it over a blouse like Beth does, or wear it on its own and show a little more skin. Throw a modern sweater or jacket on top for an eclectic look.  Embrace Straight Lines The ‘50s were all about the hourglass figure, with Christian Dior popularizing the “New Look” for women. But the ‘60s saw a backlash with anti-hourglass silhouettes being most desired.  Think straight-cut dresses, jackets, and sweaters. While it's not inherently feminine, this silhouette can be oh-so-flattering. Beth shows us this with her simple-yet-stylish mini dresses. Queen's Gambit Makeup: Perfect Winged Eyeliner If there’s one thing Beth is famous for, it’s wearing winged eyeliner throughout the Queen's Gambit. But how do you get this look? First thing’s first, you’ll need a black liquid eyeliner with a fine point. If you’re new to this, use the dot to dot approach by marking out the line of the wing you want to create. The goal here is to go upwards and outwards. Check you’re happy with the symmetry on both eyes, then lightly connect the dots.  Leave it to dry before adding voluminous mascara to your lashes for a glamorous ‘60s look.  And if you really struggle to keep a steady hand, you can try a winged eyeliner stamp to help you. Chessboard Chic Taking inspiration from Edie Sedgwick, Jean Seberg, and Pierre Cardin, Beth dazzles in outfits filled with striking geometric patterns, subtly mirroring the chessboard. A whopping 12 of her on-screen outfits feature geometric print! A simple, sleeveless checkered dress and square printed shirt were standout looks. Beth’s style is fitting for the time, yet filled with her desire to break out of the box and find her own way.  To recreate this look, choose one item of clothing to work the geometric pattern in, and keep everything else simple. You don’t want to look like a walking chessboard!  Monochrome Magic As a further nod to her deep love of chess, we see Beth in a multitude of monochrome outfits.  Her black and white shift dress was perhaps the most striking black and white outfit of all. So elegant and sophisticated, but with a cheeky element of fun thrown in.   Black and white are timeless and will never go out of style. You can go all black, all white, or mix and match as you like! Luxe Loungewear Even when she’s relaxing on the sofa at home, Anya Taylor-Joy’s character looks effortlessly chic.  Think pale blue cashmere PJs, a dusty pink cardigan, soft cozy sweaters, and plain black slacks. Each piece can be worked into her going out wardrobe, taking her from night to day. To get Beth’s luxe lounge look, go for pieces that are multi-functional. Think practical, comfy, and pretty.  If only we could look this good vegging out on the sofa! Vintage Accessories Aside from geo patterns and monochrome colors, you can count on Beth to be rocking a Peter Pan collar or a silk scarf.  The round collar features everywhere: from dresses all the way to a buttoned vest. It’s a lovely feminine style with a vintage nod.  When it comes to scarves, Beth often ties them around her head, but they work just as well around the neck to brighten up any outfit.  The Final Episode: Classic 1950s And '60s Makeup We couldn’t do a roundup of the Queen's Gambit makeup and fashion without mentioning Beth’s iconic all-white look in the final episode.  This is the most confident and feminine Beth looks throughout the entire season—proving that you don’t have to choose one or the other. Her hair is sleek to create a more mature, sophisticated look, and her classic ‘60s makeup is immaculate. Her red lips look striking against her white coat and hat, and she looks super sexy.    We didn’t want the show to end. But if it had to, we’re glad Beth went out looking like this.       All Images are property of Netflix

Step-by-Step Winged Eyeliner
February 24, 2021
Step-by-Step Winged Eyeliner

Perfect winged liner is one of the most challenging makeup techniques to master. At first swipe, you end up with an overly subtle winged eyeliner, so you decide to add just a touch more, and next thing you know, you’ve overdone it… Don’t even get us started on getting both eyes to match!  The only thing that might be tougher than winged eye makeup is a vivid red pout, so it’s funny how one of our favorite go-to looks in French beauty is a combination of these two. Through years of practice, we've refined our skills and uncovered some of the best winged eyeliner hacks that make achieving that subtle wing a little easier. Today, we’ll be sharing all of our tips with you!  What kind of winged eyeliner look do you want?  Are you aiming for a natural winged eyeliner look, or would you prefer a dramatic cat eye? Winged eyeliner comes at a few different intensity levels, and the angle of your wing will have a big impact on your look.  These days, the sharp “fox” winged eyeliner look has become especially popular, but we’re still enamored with the subtle winged eyeliner of the ‘40s and the sultry winged eye makeup of the ‘70s. While you do need to decide on the kind of look you want, our tips will help you achieve the perfect winged eyeliner every time.  Winged eyeliner for different eye shapes Taking your eye shape into account will help you figure out how to master the wing since when you draw on a liquid liner, you’re effectively changing the borders of your eye.  The more sharply angled your eyeliner, the more upturned your eyes will look, while if you go horizontal, they’ll look a little sleepy and sultry.  As for the lash line, a rounded shape will make the eyes look doll-like, while progressing from thin to thick towards the outer corner will make the eyes look almond-shaped.  What about the inner corner?  In classic French beauty, we like to stop the eyeliner before the inner corner, and sometimes even at the eye’s center; this opens the eyes and gives the face a very fresh look.  However, in recent years, it’s become trendy to aim for a sultry look by bringing the eyeliner all the way down to the inner corner in its own little wing. Feel free to experiment and see what style you like best! Choose the right eyeliner  Liquid and gel eyeliners are the ideal choice for a winged look, but some are easier to work with than others. Gels usually come in a pot, so they require a separate brush, which can be inconvenient at times.  As for liquids, many come with ultra-thin brush applicators that are difficult to control. Felt-tipped pens, like the Feutre Fin, are ideal. With a tapered, sturdy felt tip, a pen eyeliner offers a precise wing but can still cover a lot of space when necessary.  Keep your distance from the mirror  This is one of our most useful winged eyeliner tips, so read closely.  Instead of holding your mirror close to the face as you draw on your eyeliner, take a step back. This will allow you to see both of your eyes simultaneously, which is essential for achieving perfectly symmetrical eyeliner wings. Otherwise, working too close to the mirror can easily result in two gorgeous eyeliner wings that look nothing like the other – giving you a lopsided look.  Steps to a perfect wing Now, for the actual application! If you start with the hard part first, the rest of your winged eye makeup will be a breeze. It just so happens that the most challenging part of winged eyeliner is the wing itself.  Start with the eye you usually struggle with, and draw the lower line of the wing by following your lower lash line.  Do the same thing on your other eye while checking for symmetry in the mirror. Then, draw on each wing’s top line, creating a little triangle at the outer corner.  Once again, do the same on the other eye and check that everything lines up. If your wing is a little more dramatic, you may need to fill it in a little as well.  Small lines from outer corner to inner corner Now it’s time to draw your liner over the lash line. To avoid gaps between the liner and your lash line, pull your lid upwards (gently!) as you apply. Then, working from the outer corner inwards, draw the eyeliner on in short strokes.  Don’t worry too much about achieving a perfect line yet — once you let go of your lid, you’ll be surprised to see how even and delicate your winged eyeliner looks. You can then correct or thicken up the line after you have that base layer down.  Keep the eye open to fit a hooded lid   One common struggle many makeup lovers face is how to apply winged eyeliner to hooded eyes. The secret is to draw the top line of your eyeliner wing while your eyes are totally open so that your eyeliner sort of “skips” over the crease. It’ll look like there’s a little step or divet in your eyeliner when your eyes are closed, but when they’re open, it will look incredibly flattering.  No more winging it  Using liquid eyeliner might seem daunting at first, but with our winged eyeliner hacks and suggestions, we know that not only will you master the wing, but you’ll also refine it to suit your flare.

How to Get the Sexiest Smokey Eye Look Ever
March 19, 2021
How to Get the Sexiest Smokey Eye Look Ever

Smokey eye makeup is up there with the most popular makeup looks of all time. One quick search for a smokey eye tutorial will field millions of how-tos in seconds. And for good reason. A smokey eye is sexy, sophisticated and the perfect makeup look for any party or celebration. And although it may seem complicated, when you know what to do, you’ll find it’s pretty simple.  That’s why we’ve put together this simple guide on how to get the sexiest smokey eye step by step. It should take around ten to fifteen minutes to complete, but a little longer if you’re a newbie. Remember, the more you practice your technique, the better the result.  So what are we waiting for? Let’s dive in.  Here’s what you’ll need to get started: Eyeshadow base (primer) Dark-colored kohl eyeliner Lighter eyeshadow (pearl or creams work well) Darker eyeshadow (see color recommendations below) Eyeshadow brush (a couple if possible, but you can wash between uses) Eyelash curler Mascara Which color should I go for? If you’re after a deep smokey eye then opt for a rich, matter color in black, brown, or deep gray. These colors will create an edgier look and make a bolder statement.  If you’re looking for a more natural smokey eye, choose something less harsh, like a plum color. For a jeweled tone, purples, blues, and greens are striking. You can also use a shimmery eyeshadow if you like, for extra sparkle. Don’t do any other makeup before your smokey eye  You might think that applying your foundation and concealer before working on your eyes is the natural thing to do. But the pros apply eye makeup first.  Why? Because no matter how careful you are, there are bound to be flecks of eyeshadow powder and mascara that fall down your face.  If you’ve already done the rest of your makeup, then you’ll have to touch it up. It’s much easier to fix mistakes like this without a full face of makeup.  So no matter how much you want to apply other makeup first, don’t do it! Trust us on this one.  Prime your eyelids Not everyone does, but if you have shiny lids, priming your eyelids first is a must. Without it, your eye makeup is bound to melt and smudge all over the place. And nobody wants that.  Primer will create a solid foundation for any layers of eyeshadow you apply on top and will help you build color that lasts. Plus, it will prevent it from creasing. Use a brush or cotton pad to sweep it over both lids. Leave it to dry before starting your smokey eye makeup. Begin with a kohl eyeliner Start with a kohl eyeliner as a base. This is what will anchor your eyeshadow, and keep it on all night. We recommend picking the same color as the eyeshadow you’re using, but feel free to mix things up and experiment with color combos. Concentrate the eyeliner on the inner and outer corners of your upper lid, leaving the space in the middle bare. Use a brush to blend this across your upper lash line. This is how you begin creating that smoldering, sexy look, and it stops it from looking too intense.  Next, use the same eyeliner on your lower lash line, blending it out with the same brush as before.  Apply a light base color Every smokey eye look tutorial will recommend contrasting a light eyeshadow with a dark one. This adds to the smokiness.  Using a clean brush (or washing the previous one), sweep the lighter color across the eyelid, following along to the brow bone. This is how you create the shadow for your smokey eye.   Apply dark eyeshadow Next, grab your chosen darker eyeshadow color, and apply to the eyelid with a clean brush. Use enough to coat the color on your lid, but make sure you stop below the brow bone this time.  Once you’re done, blend the color into your upper lash line (where the eyeliner is) as well as into the line between the dark and light shadow. Use a clean brush to do this, working small circular movements.  The most important thing when creating a smokey eye makeup look is to avoid harsh lines, and to blend... and blend again.  When you think you’re done, take a step back and check both eyes for symmetry. You’re looking for an even blend on both eyes.  Curl the eyelashes The next step is to use an eyelash curler to give your lashes a sexy curve. Heat it with a hairdryer for ten seconds, and test it on the back of your hand before putting it near your face. Hold the curler for 10 seconds on each eye.   Complete the look with a swoosh of mascara To complete your smokey eye, finish with as much or as little mascara as you like. If you’re going for a bolder look, amp up the volume here. If you’re going for a natural smokey eye, then stick to one or two layers.  We love our Classic French Mascara for voluminous lashes in just one coat. Start at the root of your upper lashes, and wiggle up to build length and volume. You can apply mascara to your lower lashes too, but keep it to a minimum to avoid a spidery look.  And that is your complete smokey eye look tutorial!  Remember: Let your smokey eye makeup stand out Even if you’ve opted for a natural smokey eye, it’s still a strong look. And you want it to stand out. So keep the rest of your makeup to a minimum, and stick to neutral colors.  A little bronzer, a neutral blush, and a nude lip will complete the look, but your eyes will remain the star of the show.   And that’s it! We now pronounce you ready to create the sexiest smokey eye look ever.