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How to apply mascara like a French girl

Bonjour, beauties! We’ve all been there—the goopy mess, the smudges, lashes sticking together in a way that’s not at all chic. Sacré bleu! Even though we’ve got the perfect classic mascara, it still takes some savoir-faire to get the effortless, Brigitte Bardot-level lashes of our dreams.

Consider this your ultimate 2-minute guide to applying mascara for flawless lash separation, a full lash line, deep black color, and false-lash effect length. Are you ready? Allons-y!

Step 1: Curl.

Use a lash curler to achieve a flirty shape and sumptuous volume—before applying mascara! Far too many of us have made the tragic faux pas of curling lashes already laden with product, resulting in unfortunate lash damage. Instead, use your curler only when your lashes are still au naturel. Start by pinching them lightly at the roots for an instant, subtle lift, and then curl at the midpoint.

Step 2: Twirl.

Delicately twirl the wand inside the bottle to fully coat each bristle for an even application. And be careful, ma chérie: don’t pull the wand in and out of the bottle to get more product. This leads to air getting inside, which will dry out your mascara faster and shorten its shelf-life.

Step 3: Dab.

Pssst, this is the French-girl secret to clump-free mascara, and it’s surprisingly simple: Gently dab your wand on a clean tissue to remove any excess product. Au revoir sticky lashes!

Step 4: Wiggle & Sweep. 

Place the wand at the base of your lashes and lightly wiggle the wand so that the mascara coats around each lash follicle to create the appearance of a full lash line. Then, flick your wrist to sweep the brush upward to the ends of your lashes for endless length. Et voila! Wiggle – sweep – done.

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Bold Beauty Trends Around the World
February 10, 2021
Bold Beauty Trends Around the World

The only thing better than a round-up of the best beauty trends is a round-up of the best beauty trends from around the world!  We’re lucky to live in a time when we’re so connected as a world and can mix and match inspiration and ideas from countries far and wide.  The result?  We get the best beauty tips and secrets from each part of the globe and can take and leave whatever we like.  Love Mexico’s bold lip? Give it a go next time you’re glamming up for a night out. Do you want dreamy, spotless skin? Look to South Korea for its advanced skincare trends and products.  Prefer natural makeup? Australian women have got this down to an effortless art.  This is why makeup is so much fun; you can experiment with new colors, looks, and products using these cultural trends as inspiration every day.  Here are nine of the biggest beauty trends from around the world Enjoy experimenting with your favorites and incorporating them into your everyday makeup routine! Mexico: The bold lip Latina women are infamous for daring to wear bold red lipstick, which pairs perfectly with their sun-kissed skin. And it always looks stunning!  The secret? Confidence.  So many women are afraid of painting on a bold lip out of fear of drawing too much attention or not being comfortable with such an intense look. But finding the courage to rock a red lip might give you the confidence and power you’ve been searching for.  Why not give it a try and see? Another misconception is that red lipstick doesn’t suit everyone. This is a total myth! There is a shade of red out there to suit all skin tones—you just need to find the right one for you. Line your lips first for neatness and extra definition. Finish by filling in your lips with a striking swipe of red. Check out our Long-Lasting Matte Lipstick in Coral & Classic Red for some inspiration.  Save it for a special occasion or a random Monday morning when you want to feel like a goddess. India: Beauty comes from within Indian women have always taken a more holistic approach to beauty and makeup. They look to their individual skin type as a guide for what products and skincare routines they need to create balance in their body.  They’re big on using natural products in their everyday skincare routine.  This includes using coconut oil to moisturize the skin or as a hair mask to create extra shine. The neem plant has anti-inflammatory, antiseptic, and antibacterial properties and is widely used to soothe and treat acne. Turmeric is often mixed into face masks to soften skin and reduce wrinkles.  Keep in mind that you should always test any new product or treatment on a small area of your wrist or elbow before applying it to your face.  India reminds us that beauty doesn’t need to come in the form of expensive store-bought products. Many of the ingredients for their most popular beauty trends can be found in your home and whipped up in a matter of minutes! Japan: The doll blush Many Japanese women have a playful, eccentric approach to makeup, and the doll face look is one of their most popular beauty trends.  The number one thing that stands out is the rosy pink pop of blush. It’s always applied slightly higher on the cheeks, directly under the eyes, making your facial features appear rounder, softer, and more youthful.  Who wouldn’t want that? Blush is often paired with fake lashes and colored contacts to create a more bold and playful look. But you don’t have to go too wild with this trend. A pop of pink blush on its own can look really fresh and vibrant.   France: Strobing makeup If there’s one makeup trend French women loathe, it’s contouring, and we totally understand where they’re coming from. So, instead of using dark pigment to shape the face, they prefer using highlighter to accentuate the parts they want to catch the light.  It’s all about working with the natural angles and beauty of your face, as well as natural light. This brings focus and shape to the face in a subtler way.  It makes sense that French women are a fan of strobing makeup because if there’s one thing they’re renowned for, it’s looking naturally beautiful with minimal makeup.  Combine strobing with a swipe of Classic French Mascara (i.e., the best selling mascara on Amazon), and you’re Paris ready in minutes!   South Korea: Cream skin South Korea is, without a doubt, leading the way when it comes to many skincare trends.  First, they brought us “glass skin” (dewy, reflective looking skin). Next came skip-care (minimizing your skincare routine into fewer steps). And the biggest beauty trend right now is “cream skin.” Based on the skip-care philosophy, cream skin combines toner with moisturizer to create a soft and springy look. It focuses on hydrating and moisturizing the skin with minimal effort.  More hydration + less work? That sounds fabulous to me!  Sweden: The nude lip Nobody does minimalist chic quite like the Swedes do. So it makes perfect sense that their makeup is also simple and understated. A popular, staple makeup trend across Scandinavia is the nudish-grey toned lip.  This is a new take on makeup in the '90s, updated with a taupe or mauve base with gray undertones.  Pair a nude lip with minimal makeup elsewhere for a simple, natural look. Or go for extra drama around the eyes with a smokey eyeshadow and volumizing mascara to make your lashes pop.  UK & Dubai: Bold brows Both the UK and Dubai have welcomed the bold brow trend with open arms. Perhaps this is a backlash from the over-tweezing and waxing culture we’ve become so used to? Either way, we say hell yeah to embracing our natural brows.  You can still tweeze or wax in the middle and over the top of your brows, but avoid going underneath. Follow the natural shape of your brows and allow them to guide you. This is what bold brows are all about.   Use a colored brow gel or powder to fill in any gaps and create a more defined look.   Africa: Glittery eyeshadow African women are pioneers when it comes to countless makeup trends over the past decades. But one of the most fun trends has been incorporating glitter into makeup products. Glitter on the eyes, lips, and cheeks first became popular through superstars Pat McGrath (makeup artist) and Keyshia Ka’oir (celebrity stylist), who used glitter like it was their religion.  The beautiful thing about glitter is you can be as subtle or theatrical as you like with it. Opt for a sheen of glitter in a highlighter, or go all-in with dense, textured glitter on the eyelids.   Australia: Natural makeup that is barely there Few do natural makeup better than Australian women do. Maybe it’s because they’re so used to the vacation lifestyle, with a constant stream of sun, sea, and sand?  Whatever the reason, we’re all for it.  Think glowing sun-kissed skin, neutral eyeshadow tones, a touch of highlighter, and a natural swoosh of mascara to brighten up the eyes. Top tip: Aussie ladies love doubling up on their bronzer and using it as an eyeshadow too.     Egypt: The dramatic smokey eye If we go right back to ancient times, the Egyptians were actually the first people to create an iconic, smokey eye, using a combo of eyeliner, mascara, and eyeshadow. Kohl was used back then to accentuate the eyes and create a powerful look. It was made using natural ingredients, mostly charcoal and galena. Today, it’s especially popular with Arabic and Middle Eastern women. But women worldwide want to know how to create this iconic look, to frame and highlight their eyes.    So whatever your style, try giving some of these bold trends a go! We’re sure you’ll enjoy the process, and ultimately the way you look. Have fun connecting with beauty cultures from around the world, and turn some heads in the process. Be bold, be beautiful, be you.

How to Clean Your Makeup Tools the Right Way
February 05, 2021
How to Clean Your Makeup Tools the Right Way

When you think of your makeup collection, your makeup brushes and sponges might not be the first thing that comes to mind, but they are the real backbone of your beauty routine. They’re the tools responsible for that seamless eyeshadow blend or the undetectable layer of foundation on your skin!  Beauty tools have an important role to fulfill, but they can’t do it to the best of their ability if they’re clogged with makeup. By washing your makeup brushes regularly, you guarantee that your makeup will always glide on like a dream. Beyond that, since your brushes come in such intimate contact with your face, keeping them clean prevents breakouts and even sickness.  If you don’t know how to clean makeup brushes and tools, have no fear! We’ve put together this comprehensive guide with answers to all of your burning questions. If you’ve found yourself wondering how often to clean makeup sponges or what soap to use to clean makeup brushes, we have the answers. We also cover a few important hygiene and disinfection details you may not have considered before. Hygiene is at the forefront of our minds these days. There’s always a bottle of hand sanitizer hidden in our purse, and we never miss a chance to wash our hands. We should be every bit as vigilant with our makeup tools when it comes to cleaning! Which makeup tools do you need to clean? It’s important to clean any reusable tool that comes in contact with your skin! Brushes, sponges, tweezers, and even your counter space must be washed and disinfected regularly.  It’s a little different for the tools that come built into your makeup product, like the mascara wand on our bestselling Cabaret Première mascara or the doe-foot applicator on our new Polynésie Française volumizing lip gloss. The makeup itself is already formulated with ingredients that kill pesky germs, so as long as you don’t use those products past the listed expiry date, they’ll stay safe and always ready to go.  What to use to clean makeup tools There are a lot of different makeup brush cleaners you can use, and chances are they’re already sitting in your bathroom or kitchen cabinets! So what soap to use to clean makeup brushes? It depends on the brush!   Gentle cleaners for animal hair brushes If your makeup brushes are made from animal hair, the best thing to use is a gentle shampoo that will wash away germs without drying out the bristles. You can even follow it up with conditioner to keep the bristles extra-soft. Another option is to clean the makeup brushes with soap – just make sure to select a gentle one that includes moisturizing oils or glycerin.  Cleaning synthetic brushes Synthetic, or vegan, brushes have become very popular in recent years, in part because they are soft yet durable and cruelty-free! You can clean synthetic makeup brushes with dish soap or hand soap and feel confident that they’ll hold up beautifully.  What to use to clean makeup sponges Maybe you’ve heard that you can clean makeup sponges in the microwave, but that’s a big no-no. The extreme heat might kill the bacteria, but it’ll also damage your sponge. Instead, it’s best to clean makeup sponges with soap, dishwashing detergent, or any foaming cleanser that’s free of alcohol.  Disinfecting your makeup tools  Sometimes you don’t have time to thoroughly wash your brushes, but you still want to clean them up quickly in a way that kills germs. That’s when alcohol comes to the rescue! Just as it can sanitize your hands, rubbing alcohol in a spray bottle can also disinfect makeup brushes and metal beauty tools.  We recommend choosing 70% isopropyl alcohol since it’s strong enough to disinfect effectively but not so strong that it’ll dry out delicate brush bristles. As a bonus, wiping your brushes down after spraying will eliminate makeup residue and allow you to change colors.  How often to clean makeup brushes   If you wear your makeup daily, cleaning your makeup brushes at home once a week is a must. If you don’t have time to deep clean them every week, that’s okay! You can sanitize them with alcohol every week and do a thorough clean with shampoo or soap once a month.  How often to clean makeup sponges Sponges hold even more liquid and bacteria than brushes, so you need to keep them extra clean. If you wear foundation every day, wash them at least 2-3 times a week. Thankfully, since they work best when damp, it’s easy to wash them with soap and water before every use!  How to clean makeup brushes  Before you start washing your makeup brushes, make sure to set yourself up properly! Get situated near the sink, line up all of your brushes, and have a towel ready for drying nearby.  Cleaning makeup brushes with soap or shampoo  Start by dampening your brush bristles, but be careful not to let the water slide down into the ferrule (the metal tube that connects the bristles to the handle). If any water gets trapped in there, the base of the brush can become a breeding ground for bacteria.  Next, squirt a small amount of your makeup brush cleaner of choice in the palm of your hand.  Swirl the brush in your palm until it suds up.  Then, massage the bristles with your fingers to thoroughly break down the makeup residue–it’s just like shampooing your hair!   Then, rinse your brush until it’s clear of makeup and soap residue.  Finally, squeeze the brush head with your fingers to remove excess water and reshape the bristles.  If your brush is still feeling a little too damp, press it gently with a clean towel, and set it down to dry–we have a few more tips on that below!  How to disinfect makeup brushes and tools with alcohol Spray your brush head or a paper towel with enough alcohol to slightly dampen the brush.  Next, wipe the brush back and forth multiple times over the paper towel. Keep going until the brush stops depositing color.  Lay the brush flat to allow it to dry.   If you’re disinfecting a beauty tool, spray it thoroughly with alcohol but don’t wipe it down. Set it somewhere clean, and the alcohol will dry away quickly on its own.  How to dry your makeup brushes  When it comes to drying your makeup brushes, the most important thing to remember is that you don’t want any water finding its way to the base of the bristles.  Instead of making gravity your enemy, use it to your advantage! After squeezing out as much water as you can and reshaping the brushes, lay them flat or angle them downwards to let all of the liquid run off of the bristles. They should look exactly like the photo above!  You can make your own brush drying contraption, or take a tip from makeup artist Troy Surratt: "lay down a towel on a flat surface and roll it on one side. Then, lay the brushes down so that the handle is slightly lifted, putting the brush on a downward angle." How to clean makeup sponges DIY  To start, place your sponge under a running tap.  Add some soap or detergent, and squeeze the sponge until it’s sudsy–this is your sign that the soap has gotten all the way through it.  Squeeze a few more times for good measure. The suds coming out of the sponge should take on the color of your makeup.  Rinse the sponge under the tap to remove all of the soap and makeup residues. Keep squeezing the sponge while rinsing to ensure everything comes out.  Gently squeeze the sponge with a towel to remove excess water.  Finally, place it in a clean and safe place to air-dry.  How often to replace your makeup brushes and tools  All good things come to an end! Another element of good beauty hygiene is knowing when to replace your tools. It’s pretty obvious with makeup products since the expiry date is listed on the package, but with tools, you need to learn to judge for yourself.  When to replace makeup sponges Reusable sponges have a lifespan of up to 6 months, but they often need to be replaced much sooner. If you start noticing small tears or an odd smell, it’s better to play it safe and throw the sponge away. But wait... don’t throw it in the garbage! Many reusable makeup sponges can actually go in the recycling bin!   When to replace makeup brushes Brushes don’t have a clear cut shelf-life. Some artisan brushes can last for decades, while mass-produced brushes may only survive for a few years. What’s certain is that brushes that are well taken care of last longer. It’s time to replace a brush when it no longer holds its shape or if its bristles start to shed.   A clean finish  As long as you get it done in a proper fashion, it doesn’t matter how you clean your brushes. You can use a special makeup brush cleaner or settle on a DIY method to clean your makeup brushes at home with your favorite soap or shampoo. The most important thing is that you’re keeping yourself and your skin healthy and safe!   

New Year's Makeup Inspirations
December 31, 2020
New Year's Makeup Inspirations

The New Year is right around the corner (how did that happen?!), so there’s no better time than now to share some New Year's Eve makeup looks.