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Bold Beauty Trends Around the World

The only thing better than a round-up of the best beauty trends is a round-up of the best beauty trends from around the world! 

We’re lucky to live in a time when we’re so connected as a world and can mix and match inspiration and ideas from countries far and wide. 

The result? 

We get the best beauty tips and secrets from each part of the globe and can take and leave whatever we like. 

Young and happy model posing in the street

Love Mexico’s bold lip? Give it a go next time you’re glamming up for a night out. Do you want dreamy, spotless skin? Look to South Korea for its advanced skincare trends and products. 

Prefer natural makeup? Australian women have got this down to an effortless art. 


This is why makeup is so much fun; you can experiment with new colors, looks, and products using these cultural trends as inspiration every day. 

Here are nine of the biggest beauty trends from around the world

Enjoy experimenting with your favorites and incorporating them into your everyday makeup routine!

Mexico: The bold lip

Latina women are infamous for daring to wear bold red lipstick, which pairs perfectly with their sun-kissed skin. And it always looks stunning! 

The secret?

Confidence. 

So many women are afraid of painting on a bold lip out of fear of drawing too much attention or not being comfortable with such an intense look. But finding the courage to rock a red lip might give you the confidence and power you’ve been searching for. 

Why not give it a try and see?

Another misconception is that red lipstick doesn’t suit everyone. This is a total myth! There is a shade of red out there to suit all skin tones—you just need to find the right one for you.

Line your lips first for neatness and extra definition. Finish by filling in your lips with a striking swipe of red. Check out our Long-Lasting Matte Lipstick in Coral & Classic Red for some inspiration. 

Save it for a special occasion or a random Monday morning when you want to feel like a goddess.

Latina woman with red lipstick

India: Beauty comes from within

Indian women have always taken a more holistic approach to beauty and makeup. They look to their individual skin type as a guide for what products and skincare routines they need to create balance in their body. 

They’re big on using natural products in their everyday skincare routine

This includes using coconut oil to moisturize the skin or as a hair mask to create extra shine. The neem plant has anti-inflammatory, antiseptic, and antibacterial properties and is widely used to soothe and treat acne. Turmeric is often mixed into face masks to soften skin and reduce wrinkles. 

Keep in mind that you should always test any new product or treatment on a small area of your wrist or elbow before applying it to your face. 

India reminds us that beauty doesn’t need to come in the form of expensive store-bought products. Many of the ingredients for their most popular beauty trends can be found in your home and whipped up in a matter of minutes!

Woman with healthy skin

Japan: The doll blush

Many Japanese women have a playful, eccentric approach to makeup, and the doll face look is one of their most popular beauty trends

The number one thing that stands out is the rosy pink pop of blush. It’s always applied slightly higher on the cheeks, directly under the eyes, making your facial features appear rounder, softer, and more youthful. 

Who wouldn’t want that?

Blush is often paired with fake lashes and colored contacts to create a more bold and playful look. But you don’t have to go too wild with this trend. A pop of pink blush on its own can look really fresh and vibrant.  

Smiling woman with beautiful skin

France: Strobing makeup

If there’s one makeup trend French women loathe, it’s contouring, and we totally understand where they’re coming from. So, instead of using dark pigment to shape the face, they prefer using highlighter to accentuate the parts they want to catch the light. 

It’s all about working with the natural angles and beauty of your face, as well as natural light. This brings focus and shape to the face in a subtler way. 

It makes sense that French women are a fan of strobing makeup because if there’s one thing they’re renowned for, it’s looking naturally beautiful with minimal makeup. 

Combine strobing with a swipe of Classic French Mascara (i.e., the best selling mascara on Amazon), and you’re Paris ready in minutes!

French girl with natural makeup 

South Korea: Cream skin

South Korea is, without a doubt, leading the way when it comes to many skincare trends

First, they brought us “glass skin” (dewy, reflective looking skin). Next came skip-care (minimizing your skincare routine into fewer steps). And the biggest beauty trend right now is “cream skin.”

Based on the skip-care philosophy, cream skin combines toner with moisturizer to create a soft and springy look. It focuses on hydrating and moisturizing the skin with minimal effort. 

More hydration + less work? That sounds fabulous to me! 

Woman facing a sunny window

Sweden: The nude lip

Nobody does minimalist chic quite like the Swedes do. So it makes perfect sense that their makeup is also simple and understated. A popular, staple makeup trend across Scandinavia is the nudish-grey toned lip. 

This is a new take on makeup in the '90s, updated with a taupe or mauve base with gray undertones. 

Pair a nude lip with minimal makeup elsewhere for a simple, natural look. Or go for extra drama around the eyes with a smokey eyeshadow and volumizing mascara to make your lashes pop. 

Woman with a nude colored lipstick on

UK & Dubai: Bold brows

Both the UK and Dubai have welcomed the bold brow trend with open arms. Perhaps this is a backlash from the over-tweezing and waxing culture we’ve become so used to?

Either way, we say hell yeah to embracing our natural brows. 

You can still tweeze or wax in the middle and over the top of your brows, but avoid going underneath. Follow the natural shape of your brows and allow them to guide you. This is what bold brows are all about.  

Use a colored brow gel or powder to fill in any gaps and create a more defined look.

Pretty girl with bold eyebrows 

Africa: Glittery eyeshadow

African women are pioneers when it comes to countless makeup trends over the past decades. But one of the most fun trends has been incorporating glitter into makeup products.

Glitter on the eyes, lips, and cheeks first became popular through superstars Pat McGrath (makeup artist) and Keyshia Ka’oir (celebrity stylist), who used glitter like it was their religion

The beautiful thing about glitter is you can be as subtle or theatrical as you like with it. Opt for a sheen of glitter in a highlighter, or go all-in with dense, textured glitter on the eyelids.

Woman with African glittery eyeshadow on 

Australia: Natural makeup that is barely there

Few do natural makeup better than Australian women do. Maybe it’s because they’re so used to the vacation lifestyle, with a constant stream of sun, sea, and sand? 

Whatever the reason, we’re all for it. 

Think glowing sun-kissed skin, neutral eyeshadow tones, a touch of highlighter, and a natural swoosh of mascara to brighten up the eyes.

Top tip: Aussie ladies love doubling up on their bronzer and using it as an eyeshadow too.  

Woman with clear skin and natural makeup 

Egypt: The dramatic smokey eye

If we go right back to ancient times, the Egyptians were actually the first people to create an iconic, smokey eye, using a combo of eyeliner, mascara, and eyeshadow.

Kohl was used back then to accentuate the eyes and create a powerful look. It was made using natural ingredients, mostly charcoal and galena.

Today, it’s especially popular with Arabic and Middle Eastern women. But women worldwide want to know how to create this iconic look, to frame and highlight their eyes

Model with smokey eye makeup 

So whatever your style, try giving some of these bold trends a go! We’re sure you’ll enjoy the process, and ultimately the way you look. Have fun connecting with beauty cultures from around the world, and turn some heads in the process. Be bold, be beautiful, be you.

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Bad Makeup Habits that You Need to Stop Having
March 12, 2021
Bad Makeup Habits that You Need to Stop Having

You’re getting ready for your day. You look in the bathroom mirror at tired eyes and blemishes near your nose. As you apply your cosmetics, your face transforms into a bright-eyed, flawless masterpiece. Using makeup is a fun way to express yourself. When used correctly, it helps enhance your natural beauty and boost your confidence. When misused, it can do the opposite. We will be going over some bad makeup habits that may be causing skin damage and why you need to get rid of them today. Here are some makeup habits you need to stop having Pumping mascara wand Chances are, you or someone you know puts on mascara by pumping the wand back and forth in the tube. It makes sense to think you’re getting an even coat to apply to your lashes. But this is one of the worst makeup habits for applying mascara. The problem with pumping the wand in and out is that you’re also pumping in air.  Pumping air into the tube limits the lifespan of your product by making it dry out faster. It can also cause flakiness and clumping, leading to uneven lashes.   Instead of pumping the wand, the best way to use mascara is by gently circling the wand inside the tube. Sleeping with makeup on Makeup covers the skin to make it look beautiful and smooth. But sleeping with makeup on can suffocate your skin, causing clogged pores by trapping dirt and oils into your skin. This can lead to dry, dull-looking skin. Skipping moisturizer Moisturizer is one of the most essential products for your skin. It keeps your skin young and fresh and aids in a flawless makeup application. If you don’t have time to apply makeup, make sure you still moisturize. What happens when you skip this step? If it’s not often, it’s fine. But over time, it can lead to dryness, wrinkling, and premature aging. When you apply foundation and other products, your skin can become flakey, causing the makeup to be less effective. If you want a flawless complexion, you can’t skip moisturizer. Not cleaning your brushes Makeup brushes are great at giving a clean and blended makeup application. But people forget that they need to be cleaned. When you don’t clean your brushes, they can breed bacteria, causing issues like dry skin and itchiness. Brushes should be cleaned at least once a week to avoid the buildup of debris and oils. Wearing too much makeup Wearing cosmetics is a great way to feel beautiful, but it’s best done in moderation. It can be easy to put too much on your face or to apply it too often.   Your face needs to breathe and needs at least one day a week without makeup. Caking on too much foundation or never letting your skin breathe can lead to skin damage. This includes clogged pores, dry and dull-looking skin. When you notice new blemishes, you’re probably tempted to cover them up with foundation. The best thing you can do is let it breathe for a while and make sure your makeup habits aren’t causing them. Wearing makeup isn’t a bad thing. But one just needs to make sure that it is not becoming a habit of hiding the real skin underneath.  - Aakanksha Singh Using expired product Have you ever looked through your makeup bag and noticed a cosmetic that’s a few years old? You might not have used it as much as you thought you would and may be surprised to see it still looks ok. You may be tempted to use it and get your money’s worth. This isn’t a good idea because using makeup products beyond a certain amount of time isn’t always safe.   Old products can breed bacteria, causing acne and clogged pores if used on your skin.  And if it’s been long enough, it may even be dry and flakey or dull in color. It’s best to simply start over with fresh product. One bad habit often spoils a dozen good ones.  - Napoleon Hill What will these bad makeup habits do? Bad beauty habits may seem like no big deal. So you don’t clean your brushes every week, and you sleep with makeup on sometimes. Not a problem, right? The truth is, these makeup habits can lead to serious skin damage. Forgetting once in a while is fine, but more than a few times a week can lead to the problems below. Clogged pores Have you ever had a rough week and then noticed new blemishes on your skin? This is likely the result of clogged pores. Pores are tiny openings where microscopic particles can pass through, allowing products like makeup and lotion to settle in your skin.   Because your skin has pores, it needs to be able to breathe. When bad beauty habits occur, it can suffocate them, causing them to clog up. This will often lead to oily skin, acne, and wrinkles. Wrinkles and premature aging When you think of wrinkles and premature aging, it’s easy to assume that as long as you don’t smoke or stay too long in the sun, you’ll be fine. Unfortunately, bad makeup habits can also cause these issues. Sleeping with your makeup on can cause stress to your skin and particles to get trapped in your pores.  Permanent skin damage Some bad beauty habits can cause permanent skin damage. The good news is that a lot of skin damage can be reversed with the development of good habits. But take care, not all makeup tips are created equally. Make sure to thoroughly research and understand any new practice before adding it to your daily makeup routine.  Shorter lifespan of cosmetics It’s no secret that cosmetics are expensive. Looking your best isn’t cheap, so you don’t want your products going bad before you’ve had a chance to use them.  In order to prevent product from drying up or becoming clumpy, it’s important to treat your cosmetics carefully and use them correctly. Here are some makeup tips to help form good habits Micellar water  Micellar water is a type of facial cleanser made with water and micelles. Micelles are cleansing molecules that can lift impurities, makeup, and dirt off your face.   What makes this product unique is it doesn’t take moisture out of your face, the way a lot of facial cleansers do. It’s also suitable for any skin type, even sensitive skin.   To use Micellar Water, simply apply some with a cotton pad, wiping your face like you would with a towelette. The best part? You don’t need to rinse it off. If you find yourself sleeping with your makeup on because you’re too tired to take it off, this product is a great beauty habit to form. Just apply it and fall asleep. You can even use it to clean your makeup brushes. Just put some in a container and twirl your brushes around to remove any makeup and debris. Then, allow it to air dry.   A change in bad habits leads to a change in life. - Jenny Craig Keep moisturizer and wipes by your bed Some days you are too exhausted to do a deep clean on your face. We get it, many of us lead demanding lives with long days. But bad beauty habits open doors to negative side effects. If you don’t have the energy to do a full facial cleanse, at least take your makeup off. Do you have a nightstand? If so, keep some moisturizer, and makeup removal wipes there. It’ll only take a minute to wipe the makeup off your face and apply a layer of moisturizer before falling asleep. Your skin will thank you.    Rotate cosmetics often It’s not enough to take your makeup off each night so your skin can breathe. It’s important to make sure the products you use are still functional. Expired products can not only cause skin damage by exposing it to bacteria, but it can also look flakey and dull. It’s not worth it. Look up the lifespan of the makeup and skincare products you have to get an idea of what is still good to use. Some products have a two-year shelf life. Others, such as some eye cosmetics, need to be rotated every three months. Make sure you replace your products as needed, and if you find yourself not using it up in time, consider buying a smaller amount. Do you often forget when you bought your products? Next time, get some stickers and label them with the date you purchased the product and how long they’ll be good for.     Makeup plays an important role in helping women feel beautiful. Good makeup habits help ensure clear, smooth, and beautiful skin for a long time.     What bad makeup habits do you need to change?   Share this article, and let us know which one you’re going to change first.

Hot Makeup Trends vs Timeless Beauty
March 05, 2021
Hot Makeup Trends vs Timeless Beauty

One of the best things about makeup is how creative and evolving it can be. While clothing trends force you to buy new products every season, trendy makeup often just requires a change in technique. Experimenting, changing, and playing around with hot new trends from Instagram, TikTok, or the runways can be a ton of fun! However, these makeup trends are usually fleeting. Unlike classic makeup looks, they won’t stick around for longer than a year or two! It’s fun to look back at photos from the ‘80s or ‘90s and admire how differently women used to do their makeup, but it’s a little scary to imagine others doing the same with photos of you.  When you get ready for graduation photos, weddings, and other big events, do your makeup in such a way so that when you look back at the photos, you won’t find yourself thinking, “gosh, I can’t believe we all used to wear our makeup like that!”  In this article, we’ll go through each hot makeup trend whose days are unfortunately numbered, and reflect on the more timeless makeup looks equivalent to the trend.  While trends are fun for a night out or a creative Instagram story, classic makeup looks are the ideal choice for the most important occasions, so they’re utterly essential to master!   Hot trend: soap brows Brushed up brows are the go-to look for a ton of influencers these days, who usually achieve them with soap, brow gel, or even a semi-permanent lamination. They make the eyebrows look bushy, fluffy, and more symmetrical, and they’re very reminiscent of the styling for model brows in the ‘80s.  Soap brows give a youthful look and they’re a lot of fun, but like other brow trends before them, we think a new look will replace them shortly.  Classic look: groomed brows Soap brows are great fun—we think they’re going to be a major marker of the end of the 2010s. However, keeping your brows classically groomed has the benefit of looking good today as well as in the future.  Eyebrow pencils tipped with a grooming wand, like the Brow Arcade, are incredibly helpful for this technique since you can fill in your brows and then brush the hairs so they go to the side instead of upwards, to lay down in a more natural way.  Hot trend: fox eyes The fox eye makeup trend has absolutely taken over social media and the red carpet, especially by the likes of US-based celebs Bella Fox and Kendall Jenner. It’s a gorgeous look that gives the face an angular, elven appearance through pointed eyeliner and brows that are shaved off at the arch and filled in on an upward angle.  Classic look: classic eyeliner View this post on Instagram A post shared by Vivienne Sabó Paris (@viviennesabo.paris) Fox eyes may be sultry and sexy, but we predict that in the long term, eyeliner that makes the eyes look a little larger will continue to endure. After all, we’ve been doing our eyeliner this way since the ‘40s, and looking back on photos from that era, it still looks stunning.  The trick to keeping your natural eye makeup looking classy is to keep the liner away from the inner corner of the eye, and then to create the wing by following the natural angle of your lower lash line. We have a few more tips and tricks for this look here! Hot trend: baking or strobed skin We live in an era of extremes, with two ultra-popular foundation trends that directly contradict each other. You either bake your makeup under a thick layer of powder for 5-10 minutes, to guarantee an impenetrable finish, or you pack on the glowy serums and highlighters for a strobed, reflective skin finish. It can be great fun to experiment with both of these trends! Classic look: natural skin View this post on Instagram A post shared by Vivienne Sabó Paris (@viviennesabo.paris) In the long term, however, we think natural-looking skin with a satin finish will always be the classiest choice. It’s exactly in the middle between very dewy and matte skin, with the same level of reflectiveness that the skin has when it’s happy and moisturized.  To achieve such an easy natural makeup look, all you need is a light coverage foundation and maybe a touch of concealer. Then, a light dusting of powder with a fluffy brush will help to lock things into place and control excess sheen without making your skin look flat and dry.  Oh, and there’s one more way to achieve this look that’s even easier. Skip the foundation altogether, for the natural, no-makeup look!  Hot trend: flattened Cupid’s bow We first noticed ultra-pouty lips with a flattened Cupid’s bow on the gorgeous Ariana Grande. Then, before you knew it, everyone was applying their lip liner with a continuous, rounded line. It essentially changes the lips’ natural shape, transforming them into elongated ovals. While we love the look right now, it might seem odd in just a few short years.   Classic look: slightly overdrawn lips  While you don’t need to go overboard with it, overdrawing the lip line is actually a very timeless makeup look that goes at least as far back as the ‘30s. The key to achieving lush and full lips without looking cartoonish is to follow the vermillion border, which is the skin-colored line of demarcation surrounding the lips.  The best part? You can create both the classic and trendy lips with our Le Grand Volume lip pencils.  Time and place for every makeup look Every style and technique, from the easiest natural makeup look to the most outrageous hot trend, has its time and place. We don’t want you to forsake makeup trends, because they add spice to life, but it’s just as important to master the classic makeup look so you can look chic for the coming decades. 

Step-by-Step Winged Eyeliner
February 24, 2021
Step-by-Step Winged Eyeliner

Perfect winged liner is one of the most challenging makeup techniques to master. At first swipe, you end up with an overly subtle winged eyeliner, so you decide to add just a touch more, and next thing you know, you’ve overdone it… Don’t even get us started on getting both eyes to match!  The only thing that might be tougher than winged eye makeup is a vivid red pout, so it’s funny how one of our favorite go-to looks in French beauty is a combination of these two. Through years of practice, we've refined our skills and uncovered some of the best winged eyeliner hacks that make achieving that subtle wing a little easier. Today, we’ll be sharing all of our tips with you!  What kind of winged eyeliner look do you want?  Are you aiming for a natural winged eyeliner look, or would you prefer a dramatic cat eye? Winged eyeliner comes at a few different intensity levels, and the angle of your wing will have a big impact on your look.  These days, the sharp “fox” winged eyeliner look has become especially popular, but we’re still enamored with the subtle winged eyeliner of the ‘40s and the sultry winged eye makeup of the ‘70s. While you do need to decide on the kind of look you want, our tips will help you achieve the perfect winged eyeliner every time.  Winged eyeliner for different eye shapes Taking your eye shape into account will help you figure out how to master the wing since when you draw on a liquid liner, you’re effectively changing the borders of your eye.  The more sharply angled your eyeliner, the more upturned your eyes will look, while if you go horizontal, they’ll look a little sleepy and sultry.  As for the lash line, a rounded shape will make the eyes look doll-like, while progressing from thin to thick towards the outer corner will make the eyes look almond-shaped.  What about the inner corner?  In classic French beauty, we like to stop the eyeliner before the inner corner, and sometimes even at the eye’s center; this opens the eyes and gives the face a very fresh look.  However, in recent years, it’s become trendy to aim for a sultry look by bringing the eyeliner all the way down to the inner corner in its own little wing. Feel free to experiment and see what style you like best! Choose the right eyeliner  Liquid and gel eyeliners are the ideal choice for a winged look, but some are easier to work with than others. Gels usually come in a pot, so they require a separate brush, which can be inconvenient at times.  As for liquids, many come with ultra-thin brush applicators that are difficult to control. Felt-tipped pens, like the Feutre Fin, are ideal. With a tapered, sturdy felt tip, a pen eyeliner offers a precise wing but can still cover a lot of space when necessary.  Keep your distance from the mirror  This is one of our most useful winged eyeliner tips, so read closely.  Instead of holding your mirror close to the face as you draw on your eyeliner, take a step back. This will allow you to see both of your eyes simultaneously, which is essential for achieving perfectly symmetrical eyeliner wings. Otherwise, working too close to the mirror can easily result in two gorgeous eyeliner wings that look nothing like the other – giving you a lopsided look.  Steps to a perfect wing Now, for the actual application! If you start with the hard part first, the rest of your winged eye makeup will be a breeze. It just so happens that the most challenging part of winged eyeliner is the wing itself.  Start with the eye you usually struggle with, and draw the lower line of the wing by following your lower lash line.  Do the same thing on your other eye while checking for symmetry in the mirror. Then, draw on each wing’s top line, creating a little triangle at the outer corner.  Once again, do the same on the other eye and check that everything lines up. If your wing is a little more dramatic, you may need to fill it in a little as well.  Small lines from outer corner to inner corner Now it’s time to draw your liner over the lash line. To avoid gaps between the liner and your lash line, pull your lid upwards (gently!) as you apply. Then, working from the outer corner inwards, draw the eyeliner on in short strokes.  Don’t worry too much about achieving a perfect line yet — once you let go of your lid, you’ll be surprised to see how even and delicate your winged eyeliner looks. You can then correct or thicken up the line after you have that base layer down.  Keep the eye open to fit a hooded lid   One common struggle many makeup lovers face is how to apply winged eyeliner to hooded eyes. The secret is to draw the top line of your eyeliner wing while your eyes are totally open so that your eyeliner sort of “skips” over the crease. It’ll look like there’s a little step or divet in your eyeliner when your eyes are closed, but when they’re open, it will look incredibly flattering.  No more winging it  Using liquid eyeliner might seem daunting at first, but with our winged eyeliner hacks and suggestions, we know that not only will you master the wing, but you’ll also refine it to suit your flare.