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Bold Beauty Trends Around the World

The only thing better than a round-up of the best beauty trends is a round-up of the best beauty trends from around the world! 

We’re lucky to live in a time when we’re so connected as a world and can mix and match inspiration and ideas from countries far and wide. 

The result? 

We get the best beauty tips and secrets from each part of the globe and can take and leave whatever we like. 

Young and happy model posing in the street

Love Mexico’s bold lip? Give it a go next time you’re glamming up for a night out. Do you want dreamy, spotless skin? Look to South Korea for its advanced skincare trends and products. 

Prefer natural makeup? Australian women have got this down to an effortless art. 


This is why makeup is so much fun; you can experiment with new colors, looks, and products using these cultural trends as inspiration every day. 

Here are nine of the biggest beauty trends from around the world

Enjoy experimenting with your favorites and incorporating them into your everyday makeup routine!

Mexico: The bold lip

Latina women are infamous for daring to wear bold red lipstick, which pairs perfectly with their sun-kissed skin. And it always looks stunning! 

The secret?

Confidence. 

So many women are afraid of painting on a bold lip out of fear of drawing too much attention or not being comfortable with such an intense look. But finding the courage to rock a red lip might give you the confidence and power you’ve been searching for. 

Why not give it a try and see?

Another misconception is that red lipstick doesn’t suit everyone. This is a total myth! There is a shade of red out there to suit all skin tones—you just need to find the right one for you.

Line your lips first for neatness and extra definition. Finish by filling in your lips with a striking swipe of red. Check out our Long-Lasting Matte Lipstick in Coral & Classic Red for some inspiration. 

Save it for a special occasion or a random Monday morning when you want to feel like a goddess.

Latina woman with red lipstick

India: Beauty comes from within

Indian women have always taken a more holistic approach to beauty and makeup. They look to their individual skin type as a guide for what products and skincare routines they need to create balance in their body. 

They’re big on using natural products in their everyday skincare routine

This includes using coconut oil to moisturize the skin or as a hair mask to create extra shine. The neem plant has anti-inflammatory, antiseptic, and antibacterial properties and is widely used to soothe and treat acne. Turmeric is often mixed into face masks to soften skin and reduce wrinkles. 

Keep in mind that you should always test any new product or treatment on a small area of your wrist or elbow before applying it to your face. 

India reminds us that beauty doesn’t need to come in the form of expensive store-bought products. Many of the ingredients for their most popular beauty trends can be found in your home and whipped up in a matter of minutes!

Woman with healthy skin

Japan: The doll blush

Many Japanese women have a playful, eccentric approach to makeup, and the doll face look is one of their most popular beauty trends

The number one thing that stands out is the rosy pink pop of blush. It’s always applied slightly higher on the cheeks, directly under the eyes, making your facial features appear rounder, softer, and more youthful. 

Who wouldn’t want that?

Blush is often paired with fake lashes and colored contacts to create a more bold and playful look. But you don’t have to go too wild with this trend. A pop of pink blush on its own can look really fresh and vibrant.  

Smiling woman with beautiful skin

France: Strobing makeup

If there’s one makeup trend French women loathe, it’s contouring, and we totally understand where they’re coming from. So, instead of using dark pigment to shape the face, they prefer using highlighter to accentuate the parts they want to catch the light. 

It’s all about working with the natural angles and beauty of your face, as well as natural light. This brings focus and shape to the face in a subtler way. 

It makes sense that French women are a fan of strobing makeup because if there’s one thing they’re renowned for, it’s looking naturally beautiful with minimal makeup. 

Combine strobing with a swipe of Classic French Mascara (i.e., the best selling mascara on Amazon), and you’re Paris ready in minutes!

French girl with natural makeup 

South Korea: Cream skin

South Korea is, without a doubt, leading the way when it comes to many skincare trends

First, they brought us “glass skin” (dewy, reflective looking skin). Next came skip-care (minimizing your skincare routine into fewer steps). And the biggest beauty trend right now is “cream skin.”

Based on the skip-care philosophy, cream skin combines toner with moisturizer to create a soft and springy look. It focuses on hydrating and moisturizing the skin with minimal effort. 

More hydration + less work? That sounds fabulous to me! 

Woman facing a sunny window

Sweden: The nude lip

Nobody does minimalist chic quite like the Swedes do. So it makes perfect sense that their makeup is also simple and understated. A popular, staple makeup trend across Scandinavia is the nudish-grey toned lip. 

This is a new take on makeup in the '90s, updated with a taupe or mauve base with gray undertones. 

Pair a nude lip with minimal makeup elsewhere for a simple, natural look. Or go for extra drama around the eyes with a smokey eyeshadow and volumizing mascara to make your lashes pop. 

Woman with a nude colored lipstick on

UK & Dubai: Bold brows

Both the UK and Dubai have welcomed the bold brow trend with open arms. Perhaps this is a backlash from the over-tweezing and waxing culture we’ve become so used to?

Either way, we say hell yeah to embracing our natural brows. 

You can still tweeze or wax in the middle and over the top of your brows, but avoid going underneath. Follow the natural shape of your brows and allow them to guide you. This is what bold brows are all about.  

Use a colored brow gel or powder to fill in any gaps and create a more defined look.

Pretty girl with bold eyebrows 

Africa: Glittery eyeshadow

African women are pioneers when it comes to countless makeup trends over the past decades. But one of the most fun trends has been incorporating glitter into makeup products.

Glitter on the eyes, lips, and cheeks first became popular through superstars Pat McGrath (makeup artist) and Keyshia Ka’oir (celebrity stylist), who used glitter like it was their religion

The beautiful thing about glitter is you can be as subtle or theatrical as you like with it. Opt for a sheen of glitter in a highlighter, or go all-in with dense, textured glitter on the eyelids.

Woman with African glittery eyeshadow on 

Australia: Natural makeup that is barely there

Few do natural makeup better than Australian women do. Maybe it’s because they’re so used to the vacation lifestyle, with a constant stream of sun, sea, and sand? 

Whatever the reason, we’re all for it. 

Think glowing sun-kissed skin, neutral eyeshadow tones, a touch of highlighter, and a natural swoosh of mascara to brighten up the eyes.

Top tip: Aussie ladies love doubling up on their bronzer and using it as an eyeshadow too.  

Woman with clear skin and natural makeup 

Egypt: The dramatic smokey eye

If we go right back to ancient times, the Egyptians were actually the first people to create an iconic, smokey eye, using a combo of eyeliner, mascara, and eyeshadow.

Kohl was used back then to accentuate the eyes and create a powerful look. It was made using natural ingredients, mostly charcoal and galena.

Today, it’s especially popular with Arabic and Middle Eastern women. But women worldwide want to know how to create this iconic look, to frame and highlight their eyes

Model with smokey eye makeup 

So whatever your style, try giving some of these bold trends a go! We’re sure you’ll enjoy the process, and ultimately the way you look. Have fun connecting with beauty cultures from around the world, and turn some heads in the process. Be bold, be beautiful, be you.

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The Best Makeup Gifts to Give to a Friend
April 09, 2021
The Best Makeup Gifts to Give to a Friend

If you have a friend or loved one who loves makeup, it only makes sense to buy them a makeup gift. The best gift is one that’ll be used, after all.  When buying gifts for makeup lovers, you still have to put a bit of thought into your purchase. Some products, like foundations and concealers, require very precise color matching, so they can’t be bought on a whim. That’s why we’ve put together this gift guide with the best makeup products to give as gifts, whether for small occasions or for bigger celebrations.  We’ve put together a range of beauty gift ideas, including simple crowd-pleasers and thoughtful bundles. With the help of our list, we know that your friend will love what you give her!  Vivienne Sabó Mascara Mascara is a universal makeup gift that’s always appreciated. It’s an unskippable part of every makeup routine, but it’s also one of those products that have to be replaced frequently, so you know that your gift will serve its purpose. There is zero chance that it will sit in the makeup drawer unused!  When choosing the best mascara for your friend, consider her tastes. Is she the kind of person who leads an active life and needs waterproof mascara? Maybe she likes a dramatic look, in which case our Provocation mascara will give her lashes instant volume. On the other hand, if she keeps things subtle but defined, the Cabaret Première is a classic choice that keeps the lashes full yet separated.  You can even give her a mascara gift set with a few different options, so she can customize her look based on her needs for any specific day.  Matte Constance Lipstick Lipstick is the kind of beauty gift that requires a bit more consideration, but it also means that it can be very thoughtful. If you just pick a color at random, chances are your gift may not land too well. However, if you make sure to select a lipstick that will suit your friend’s personality and aesthetic, nothing could make her happier. If she has a more natural, polished style, then a nude lipstick will work best, while if she’s a classic beauty with a fiery side, opt for a red.  If you’re still not sure, check out our guide to the meaning behind different lipstick colors, which will surely point you in the right direction.  Feutre Fin Eyeliner   Like mascara, eyeliner is another staple that gets used up with some regularity and needs replacing fairly often. Whether liquid liner is one of your friend’s staple looks or it’s something she’s still working to perfect, the Vivienne Sabó Feutre Fin eyeliner is a wonderful makeup gift. It offers the precision that makeup lovers crave but it’s easy to use so even those new to makeup will quickly get the hang of it.  Brow Arcade Eyebrow Pencil Eyebrow pencils might not be as glamorous as mascara or lipstick, but they’re still an important part of the makeup routine. For that very reason, the Brow Arcade certainly deserves a spot on our list of makeup gifts for her.  We think it works best as a gift for a friend that is very pragmatic and doesn’t care about sentimentality as much. It’s a good makeup gift that she’ll be sure to use. Just make sure to select a shade that’s a touch lighter than her hair color but with the same undertone.  Le Grand Volume Lip Gloss   Lip gloss is perfect for days out with its fun and playful look, making it an excellent summertime gift! And if you have a younger friend or family member with a playful style or who’s a little newer to makeup, lip gloss makes for the best makeup gift. It doesn’t have the intensity or maturity of lipstick. Instead, it gives the lips a youthful sheen without much color, so it’s the kind of makeup product that parents will also approve of easily.  Cabaret Première Mascara Primer  What do you give to makeup lovers that seem to own everything already? We think the Cabaret Première primer is a great choice, especially for lash enthusiasts. A lash primer helps to build a base layer of length and volume, so the lashes look extra dramatic. Most importantly, it’s the one product your friend probably doesn’t have in her arsenal yet!  Makeup gift bundle   Individual items work well as “just because” gifts for makeup lovers. However, when there’s a special occasion and you need to impress, a large, customized makeup gift set can be a wonderful gift. The key to creating a gorgeous beauty bundle is to pair products that make sense together.  For an eye-focus, put together a set of eyeliner, mascara, mascara primer, and maybe even an eyebrow pencil.   For a lip set, give your dear friend lipstick, gloss, and lip liner.  You can also customize a French beauty set with beloved staples, like red lipstick, a liquid eyeliner, and volumizing mascara.  Make sure to package everything nicely, and even consider putting it all in a makeup bag, which will become another part of the gift.  Makeup subscription A makeup subscription is one of the best makeup gifts we can think of, which is why we’ve saved it for last. It’s particularly useful if you’d like to give something to a friend who lives far away and that you don’t get to see often.  Pick a product that you know is a staple for them, like mascara, eyeliner, or brow pencil. Then, set up a subscription where they can receive a new package every few months, depending on how often they go through the specific item.  A subscription beauty gift will remind them of you periodically and cheer them up if they’re going through a hard time. That’s one of the reasons why we have this option available for all Vivienne Sabó products. L'art de faire un cadeau  In France, l'art de faire un cadeau  (the art of giving a gift) is cherished. The best gifts are personal and thoughtful. You don’t have to spend a lot of money to give something meaningful—you just need to consider the person to whom you’re giving a gift.  For that friend who loves makeup, a thoughtful beauty gift is an easy choice that will show them that you know and love them.    

8 Chic Springtime Hats to Add to Your Wardrobe
April 02, 2021
8 Chic Springtime Hats to Add to Your Wardrobe

This article is dedicated to women’s spring hats, and we’ve got some beautiful types of hats for you to try out this spring! Hats can be challenging to coordinate, but not when you know what you’re doing. By the end of this article, you’ll be a pro on the types and names of hats and ready to find the perfect one to add to your spring wardrobe.  Whether you’re soaking up the sun in your garden, taking a sunset walk on the beach, spending a weekend on a yacht, or jetting off for a summer vacation, a stylish hat is a must. Not only will it complete your look, but it’ll also protect your skin from those damaging rays.  No matter what your personal style is, we have a hat on this list to suit you. Here are our favorite springtime hats for women.  Brimmed Classics To kick things off on our list of women’s spring hats, we’ve got brimmed classics. Think fedoras, boaters, and Panama styles. Anything with a classic, structured, brimmed silhouette. This shape is timeless and will instantly get you feeling like you’re on vacation! This is the perfect hat to invest in if you’re new to hats and looking for something simple yet elegant that will work with multiple outfits. How to Style It:  A classic wide-brimmed hat can be paired with pretty much anything. If you’re heading on a trip somewhere and only have space for one hat, make it this one.  It’ll look effortlessly chic paired with a white suit, a floral wrap dress, or even a pair of tailored Bermuda shorts.  For a vacation look, pair with swimwear and coverups as you please, and some lace-up leather sandals or embellished mules. Throw on some oversized shades and a woven handbag on your shoulder, and you’re ready to go.    The Bucket Hat The bucket hat is a super casual boho-style hat that has an inherently sporty and nostalgic vibe. But don’t let that put you off. High-end fashion houses like Dior and Prada have consistently shown that the bucket hat can be sexy and feminine for a perfect spring/summer look. You’ll find bucket styles in an array of fabrics, including raffia, satin, and embroidered styles. The key here is to keep things simple and minimal.  How to Style It:  To keep this look chic, stick to a neutral color palette when it comes to the rest of your outfit.  And if you want to go all-out ‘90s throwback, add a choker necklace and some platform sandals. Think TLC in their “Waterfalls” video.    Oversized Straw Hat If you’re looking for a springtime hat that makes a statement, opt for an oversized straw hat. You’ll likely have seen this accessory completing many looks of Instagram influencers as they pose by the pool or the beach. The brim is both dramatic, chic, and oh-so-glamorous.  When it comes to the size of the brim, you can go as large as you please. Many will extend past your shoulders, providing welcomed extra protection from the sun. Choose a floppy or woven brim depending on the look you prefer.  How to Style It: The oversized straw hat was made to accompany swimwear. Pair it with a classic black one-piece or high waist bikini, some designer sunnies, and one piece of your favorite gold jewelry.  The Garden Hat The Garden hat can be found in many different shapes and sizes, with wide brims, taller crowns, scalloped edges, and divine neck-tie details. Perfect for lounging in your back yard on a sunny spring day. Go for a classic neutral color or a black/white version for a more modern look.  How to Style It: This hat is perfect for creating a flirty, feminine look. Pair with your most fabulous floral dress or sarong. Add a pair of heeled sandals, and you’re ready for dinner and drinks in a flash! The Garden hat also lends itself well to city-style linen separates for a chic springtime outfit.   The Baseball Cap Baseball caps don’t have to be kept for running and working out. They’re part of every model & influencer’s off-duty look, and we can see why. They’re easy to throw on, work particularly well if you’re having a bad hair day, and add a sporty vibe to any look.  To elevate this look, opt for a designer version or a style that mixes fabrics or embroidery for extra detail.  How to Style It: Baseball caps are so versatile. Wear them on a walk, at the beach, while running errands, or even for lounging in your garden. Pair with your favorite leggings or trainers for an extra sporty vibe.  Grosgrain Band Panama Hat Meghan Markle is renowned for loving the Panama-style hat because it’s both stylish and functional. Not too big, but large enough that it shields you from the sun. Plus, it’s classic and elegant, and simple to throw on to complete your outfit.  How to Style It: Pair with denim shorts or a printed jumpsuit for a chic summer look.  Lamé Papier Hat This chic French straw hat is famous for having a black grosgrain ribbon around the brim and a metal bee detail on the side. It’s one of the trickier hat styles to pull-off, but nothing to be afraid of.  How to Style It: There’s no better time to wear this hat than at a spring or summertime garden party.  Pair with your favorite babydoll dress, a lightweight blazer loosely thrown around your shoulders, your favorite heeled sandals, and you have perfected this look! The Frayed Hat Our final hat on this list is the frayed hat. It has a lovely boho, artisanal feel that will add texture and detail to any look. Go for a floppy style for a laid-back beach look or a structured shape for a downtown vibe.  You’ll find so many variations to choose from with different sizes, shapes, textures, and colors. If you’re looking to add just one hat to your wardrobe, choose something that will go with lots of outfits.  How to Style It: The frayed hat is the perfect companion for any vacation. Wear it with a monochrome swimsuit, some gold sandals, and some delicate jewelry. Looking fabulous! Are you ready to add one of these hats to your spring wardrobe?    Here comes the sun, and we can’t wait!

10 Eye Makeup Looks to Wear with a Mask
March 23, 2021
10 Eye Makeup Looks to Wear with a Mask

It looks as though face masks won’t be disappearing anytime soon thanks to Covid, which means applying lipstick falls a bit on our daily makeup list.  When you’re wearing a mask, your eyes naturally take center stage. And since half of your face is covered, it’s important to make the most of what’s on show. Fashionable masks are great, but they don’t quite measure up to the magic of makeup.  Whether you’re working from home, heading to the office, or taking care of those everyday tasks, you still want to look and feel your best. What better way to reclaim your beauty ritual than to have fun with your eye makeup when wearing a mask? Forget about putting makeup on under your mask — what you need is a killer look for your eyes. Here are our favorite eye makeup looks when wearing a mask. Voluminous lashes Take a minimalist approach to your eye makeup with voluminous lashes. Full, fluttery, and fabulous is the name of the game here. And the great news? You don’t need lash extensions or falsies to amp up the volume.  Check out our instant volume mascara — definition and volume in just one coat! Add a few extra for even more drama, depending on the look you’re going for.  Mask & match There’s a fun new mask makeup look trending right now that is all about matching your makeup to your mask. Pick a colorful, patterned mask of your choice, then experiment with creating an eye makeup look around it. For example, if you’re wearing a rainbow-colored mask, why not go for a rainbow-inspired eyeshadow theme?  There are no rules here, apart from breaking them! A neutral smokey eye An all-out smokey eye might be a little too much for a daytime look. The next best thing? A neutral smokey eye! Use a natural eyeshadow 2-3 shades lighter than your skin tone that has a bit of a shimmer to it. Apply the eyeshadow to the inner corners of your eyes to brighten your eyes and contrast with your mask. This should work with most masks as they tend to be muted in color.  Finish your look with some mascara for extra pop, and you’re good to go.  Rose gold eyeliner Who says shimmer and sparkle are just for celebrations?  Rose gold eyeliner is so on-trend right now and will add a dash of glamour and glitter to any look. There are plenty of options to choose from right now. Apply it as liberally as you like, and add some flicks to the outer edges of your eye for extra pizzazz. This mask makeup look is definitely one of our favorites! A pop of pastel If you’re a fan of playing with color and looking for something to brighten up your face, try a wash of color on your lids. All colors work with this look, but pastels are oh-so-pretty — especially during spring/summer.  Keep the rest of your makeup minimal, and allow your eyes to steal the show. If you’re not sure what color to go for, blue is a safe bet for all skin tones.  Use one solid color, a shimmery shadow, or add some depth at the crease line with a darker shade.  Cat eye When you’re wearing a mask, people’s eyes will be drawn to the center of your face. A sassy cat eye is the perfect detail to draw that attention outward and create a sexy, striking look. Have fun with your cat eye and experiment with colors and patterns. Keep it as subtle or dramatic as you like.  Periwinkle flicks Without a doubt, eye makeup when wearing a mask is a must to prevent your face from totally disappearing! But if you’re not used to braving bold eye makeup looks, a dash of colored eyeliner is a great way to ease yourself in. Don’t worry, lipstick will be back in play soon enough! But until then, why not experiment with color around your eyes? Match your eyeliner to your mask, or clash on purpose. This mask makeup look is guaranteed to play up your eyes in a big way.  Metallic magic If you want to take the rose gold eyeliner look to the next level, how about an all-out metallic eye? This makeup look is super feminine, sexy, and flattering. It’ll give your eyes that extra boost and help them pop against your mask while highlighting their natural, gorgeous shape.  Just sweep it lightly across your upper lids. Add some classic French mascara for volume, and voila!  Winged eyeliner Sometimes all you need is your favorite eyeliner to create a killer eye makeup statement. The winged eyeliner look is classic and flirty. It will flatter the natural shape of your eyes without any need for eyeshadow.  Magic, right? You’ll be ready to leave the house in five minutes! Perfect for those days when you’re short on time, or you snooze your alarm. If you have a shaky hand, try using a template or using a dot-to-dot method to keep your eyeliner symmetrical.     Sunset shadow There’s another popular eye makeup mask trend all over social media right now known as “sunset” shadow. This is all you need to jazz up a plain old mask and bring some color and adventure into your life! Pick a handful of different sunset colors, like oranges, pinks, purples, blues, yellows, golds, etc. Start with one color as a base on the lids, then layer on top to create that stunning sunset vibe.  Play around with different colors and arrangements. This look will be slightly different every time, and that’s the beauty of it.  And that’s how to wear makeup with a face mask! Just because you have to wear a mask, it doesn’t mean your makeup game has to take a hit.  Give these eye makeup looks a try and watch as they transform your face.