Bold Beauty Trends Around the World
The only thing better than a round-up of the best beauty trends is a round-up of the best beauty trends from around the world!
We’re lucky to live in a time when we’re so connected as a world and can mix and match inspiration and ideas from countries far and wide.
We get the best beauty tips and secrets from each part of the globe and can take and leave whatever we like.
Love Mexico’s bold lip? Give it a go next time you’re glamming up for a night out. Do you want dreamy, spotless skin? Look to South Korea for its advanced skincare trends and products.
Prefer natural makeup? Australian women have got this down to an effortless art.
This is why makeup is so much fun; you can experiment with new colors, looks, and products using these cultural trends as inspiration every day.
Here are nine of the biggest beauty trends from around the world
Enjoy experimenting with your favorites and incorporating them into your everyday makeup routine!
Mexico: The bold lip
Latina women are infamous for daring to wear bold red lipstick, which pairs perfectly with their sun-kissed skin. And it always looks stunning!
So many women are afraid of painting on a bold lip out of fear of drawing too much attention or not being comfortable with such an intense look. But finding the courage to rock a red lip might give you the confidence and power you’ve been searching for.
Why not give it a try and see?
Another misconception is that red lipstick doesn’t suit everyone. This is a total myth! There is a shade of red out there to suit all skin tones—you just need to find the right one for you.
Line your lips first for neatness and extra definition. Finish by filling in your lips with a striking swipe of red. Check out our Long-Lasting Matte Lipstick in Coral & Classic Red for some inspiration.
Save it for a special occasion or a random Monday morning when you want to feel like a goddess.
India: Beauty comes from within
Indian women have always taken a more holistic approach to beauty and makeup. They look to their individual skin type as a guide for what products and skincare routines they need to create balance in their body.
They’re big on using natural products in their everyday skincare routine.
This includes using coconut oil to moisturize the skin or as a hair mask to create extra shine. The neem plant has anti-inflammatory, antiseptic, and antibacterial properties and is widely used to soothe and treat acne. Turmeric is often mixed into face masks to soften skin and reduce wrinkles.
Keep in mind that you should always test any new product or treatment on a small area of your wrist or elbow before applying it to your face.
India reminds us that beauty doesn’t need to come in the form of expensive store-bought products. Many of the ingredients for their most popular beauty trends can be found in your home and whipped up in a matter of minutes!
Japan: The doll blush
Many Japanese women have a playful, eccentric approach to makeup, and the doll face look is one of their most popular beauty trends.
The number one thing that stands out is the rosy pink pop of blush. It’s always applied slightly higher on the cheeks, directly under the eyes, making your facial features appear rounder, softer, and more youthful.
Who wouldn’t want that?
Blush is often paired with fake lashes and colored contacts to create a more bold and playful look. But you don’t have to go too wild with this trend. A pop of pink blush on its own can look really fresh and vibrant.
France: Strobing makeup
If there’s one makeup trend French women loathe, it’s contouring, and we totally understand where they’re coming from. So, instead of using dark pigment to shape the face, they prefer using highlighter to accentuate the parts they want to catch the light.
It’s all about working with the natural angles and beauty of your face, as well as natural light. This brings focus and shape to the face in a subtler way.
It makes sense that French women are a fan of strobing makeup because if there’s one thing they’re renowned for, it’s looking naturally beautiful with minimal makeup.
Combine strobing with a swipe of Classic French Mascara (i.e., the best selling mascara on Amazon), and you’re Paris ready in minutes!
South Korea: Cream skin
South Korea is, without a doubt, leading the way when it comes to many skincare trends.
First, they brought us “glass skin” (dewy, reflective looking skin). Next came skip-care (minimizing your skincare routine into fewer steps). And the biggest beauty trend right now is “cream skin.”
Based on the skip-care philosophy, cream skin combines toner with moisturizer to create a soft and springy look. It focuses on hydrating and moisturizing the skin with minimal effort.
More hydration + less work? That sounds fabulous to me!
Sweden: The nude lip
Nobody does minimalist chic quite like the Swedes do. So it makes perfect sense that their makeup is also simple and understated. A popular, staple makeup trend across Scandinavia is the nudish-grey toned lip.
This is a new take on makeup in the '90s, updated with a taupe or mauve base with gray undertones.
Pair a nude lip with minimal makeup elsewhere for a simple, natural look. Or go for extra drama around the eyes with a smokey eyeshadow and volumizing mascara to make your lashes pop.
UK & Dubai: Bold brows
Both the UK and Dubai have welcomed the bold brow trend with open arms. Perhaps this is a backlash from the over-tweezing and waxing culture we’ve become so used to?
Either way, we say hell yeah to embracing our natural brows.
You can still tweeze or wax in the middle and over the top of your brows, but avoid going underneath. Follow the natural shape of your brows and allow them to guide you. This is what bold brows are all about.
Use a colored brow gel or powder to fill in any gaps and create a more defined look.
Africa: Glittery eyeshadow
African women are pioneers when it comes to countless makeup trends over the past decades. But one of the most fun trends has been incorporating glitter into makeup products.
Glitter on the eyes, lips, and cheeks first became popular through superstars Pat McGrath (makeup artist) and Keyshia Ka’oir (celebrity stylist), who used glitter like it was their religion.
The beautiful thing about glitter is you can be as subtle or theatrical as you like with it. Opt for a sheen of glitter in a highlighter, or go all-in with dense, textured glitter on the eyelids.
Australia: Natural makeup that is barely there
Few do natural makeup better than Australian women do. Maybe it’s because they’re so used to the vacation lifestyle, with a constant stream of sun, sea, and sand?
Whatever the reason, we’re all for it.
Think glowing sun-kissed skin, neutral eyeshadow tones, a touch of highlighter, and a natural swoosh of mascara to brighten up the eyes.
Top tip: Aussie ladies love doubling up on their bronzer and using it as an eyeshadow too.
Egypt: The dramatic smokey eye
If we go right back to ancient times, the Egyptians were actually the first people to create an iconic, smokey eye, using a combo of eyeliner, mascara, and eyeshadow.
Kohl was used back then to accentuate the eyes and create a powerful look. It was made using natural ingredients, mostly charcoal and galena.
Today, it’s especially popular with Arabic and Middle Eastern women. But women worldwide want to know how to create this iconic look, to frame and highlight their eyes.
So whatever your style, try giving some of these bold trends a go! We’re sure you’ll enjoy the process, and ultimately the way you look. Have fun connecting with beauty cultures from around the world, and turn some heads in the process. Be bold, be beautiful, be you.