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Bold Beauty Trends Around the World

The only thing better than a round-up of the best beauty trends is a round-up of the best beauty trends from around the world! 

We’re lucky to live in a time when we’re so connected as a world and can mix and match inspiration and ideas from countries far and wide. 

The result? 

We get the best beauty tips and secrets from each part of the globe and can take and leave whatever we like. 

Young and happy model posing in the street

Love Mexico’s bold lip? Give it a go next time you’re glamming up for a night out. Do you want dreamy, spotless skin? Look to South Korea for its advanced skincare trends and products. 

Prefer natural makeup? Australian women have got this down to an effortless art. 


This is why makeup is so much fun; you can experiment with new colors, looks, and products using these cultural trends as inspiration every day. 

Here are nine of the biggest beauty trends from around the world

Enjoy experimenting with your favorites and incorporating them into your everyday makeup routine!

Mexico: The bold lip

Latina women are infamous for daring to wear bold red lipstick, which pairs perfectly with their sun-kissed skin. And it always looks stunning! 

The secret?

Confidence. 

So many women are afraid of painting on a bold lip out of fear of drawing too much attention or not being comfortable with such an intense look. But finding the courage to rock a red lip might give you the confidence and power you’ve been searching for. 

Why not give it a try and see?

Another misconception is that red lipstick doesn’t suit everyone. This is a total myth! There is a shade of red out there to suit all skin tones—you just need to find the right one for you.

Line your lips first for neatness and extra definition. Finish by filling in your lips with a striking swipe of red. Check out our Long-Lasting Matte Lipstick in Coral & Classic Red for some inspiration. 

Save it for a special occasion or a random Monday morning when you want to feel like a goddess.

Latina woman with red lipstick

India: Beauty comes from within

Indian women have always taken a more holistic approach to beauty and makeup. They look to their individual skin type as a guide for what products and skincare routines they need to create balance in their body. 

They’re big on using natural products in their everyday skincare routine

This includes using coconut oil to moisturize the skin or as a hair mask to create extra shine. The neem plant has anti-inflammatory, antiseptic, and antibacterial properties and is widely used to soothe and treat acne. Turmeric is often mixed into face masks to soften skin and reduce wrinkles. 

Keep in mind that you should always test any new product or treatment on a small area of your wrist or elbow before applying it to your face. 

India reminds us that beauty doesn’t need to come in the form of expensive store-bought products. Many of the ingredients for their most popular beauty trends can be found in your home and whipped up in a matter of minutes!

Woman with healthy skin

Japan: The doll blush

Many Japanese women have a playful, eccentric approach to makeup, and the doll face look is one of their most popular beauty trends

The number one thing that stands out is the rosy pink pop of blush. It’s always applied slightly higher on the cheeks, directly under the eyes, making your facial features appear rounder, softer, and more youthful. 

Who wouldn’t want that?

Blush is often paired with fake lashes and colored contacts to create a more bold and playful look. But you don’t have to go too wild with this trend. A pop of pink blush on its own can look really fresh and vibrant.  

Smiling woman with beautiful skin

France: Strobing makeup

If there’s one makeup trend French women loathe, it’s contouring, and we totally understand where they’re coming from. So, instead of using dark pigment to shape the face, they prefer using highlighter to accentuate the parts they want to catch the light. 

It’s all about working with the natural angles and beauty of your face, as well as natural light. This brings focus and shape to the face in a subtler way. 

It makes sense that French women are a fan of strobing makeup because if there’s one thing they’re renowned for, it’s looking naturally beautiful with minimal makeup. 

Combine strobing with a swipe of Classic French Mascara (i.e., the best selling mascara on Amazon), and you’re Paris ready in minutes!

French girl with natural makeup 

South Korea: Cream skin

South Korea is, without a doubt, leading the way when it comes to many skincare trends

First, they brought us “glass skin” (dewy, reflective looking skin). Next came skip-care (minimizing your skincare routine into fewer steps). And the biggest beauty trend right now is “cream skin.”

Based on the skip-care philosophy, cream skin combines toner with moisturizer to create a soft and springy look. It focuses on hydrating and moisturizing the skin with minimal effort. 

More hydration + less work? That sounds fabulous to me! 

Woman facing a sunny window

Sweden: The nude lip

Nobody does minimalist chic quite like the Swedes do. So it makes perfect sense that their makeup is also simple and understated. A popular, staple makeup trend across Scandinavia is the nudish-grey toned lip. 

This is a new take on makeup in the '90s, updated with a taupe or mauve base with gray undertones. 

Pair a nude lip with minimal makeup elsewhere for a simple, natural look. Or go for extra drama around the eyes with a smokey eyeshadow and volumizing mascara to make your lashes pop. 

Woman with a nude colored lipstick on

UK & Dubai: Bold brows

Both the UK and Dubai have welcomed the bold brow trend with open arms. Perhaps this is a backlash from the over-tweezing and waxing culture we’ve become so used to?

Either way, we say hell yeah to embracing our natural brows. 

You can still tweeze or wax in the middle and over the top of your brows, but avoid going underneath. Follow the natural shape of your brows and allow them to guide you. This is what bold brows are all about.  

Use a colored brow gel or powder to fill in any gaps and create a more defined look.

Pretty girl with bold eyebrows 

Africa: Glittery eyeshadow

African women are pioneers when it comes to countless makeup trends over the past decades. But one of the most fun trends has been incorporating glitter into makeup products.

Glitter on the eyes, lips, and cheeks first became popular through superstars Pat McGrath (makeup artist) and Keyshia Ka’oir (celebrity stylist), who used glitter like it was their religion

The beautiful thing about glitter is you can be as subtle or theatrical as you like with it. Opt for a sheen of glitter in a highlighter, or go all-in with dense, textured glitter on the eyelids.

Woman with African glittery eyeshadow on 

Australia: Natural makeup that is barely there

Few do natural makeup better than Australian women do. Maybe it’s because they’re so used to the vacation lifestyle, with a constant stream of sun, sea, and sand? 

Whatever the reason, we’re all for it. 

Think glowing sun-kissed skin, neutral eyeshadow tones, a touch of highlighter, and a natural swoosh of mascara to brighten up the eyes.

Top tip: Aussie ladies love doubling up on their bronzer and using it as an eyeshadow too.  

Woman with clear skin and natural makeup 

Egypt: The dramatic smokey eye

If we go right back to ancient times, the Egyptians were actually the first people to create an iconic, smokey eye, using a combo of eyeliner, mascara, and eyeshadow.

Kohl was used back then to accentuate the eyes and create a powerful look. It was made using natural ingredients, mostly charcoal and galena.

Today, it’s especially popular with Arabic and Middle Eastern women. But women worldwide want to know how to create this iconic look, to frame and highlight their eyes

Model with smokey eye makeup 

So whatever your style, try giving some of these bold trends a go! We’re sure you’ll enjoy the process, and ultimately the way you look. Have fun connecting with beauty cultures from around the world, and turn some heads in the process. Be bold, be beautiful, be you.

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A French Christmas
December 24, 2020
A French Christmas

Could it get any more swoon-worthy than celebrating Christmas in France? Is there anyone who knows how to do Christmas quite as spectacularly as the French do? The food is heavenly, the lights twinkle like stardust, while the traditions make the holiday season feel extra special. Their festive season stretches out for weeks rather than a couple of days.  What’s not to love about that?   Although celebrating Christmas in France may not be an option this year, you can bring France right to you! From cooking a French-themed Christmas dinner and decorating your home to some gorgeous French gift ideas, there are so many fun activities to enjoy this season. Here’s how to do the perfect French Christmas and have a très chic Joyeux Noël (FYI: that’s French for Merry Christmas)! Go to town on the Crèche Nativity scenes are known as the “crèche” in France and are super popular across the country.  But you won’t just find the usual suspects like baby Jesus, Mary, and Joseph popping up.  Oh no. France likes to get the whole community involved in the celebrations, and rightly so! You’ll see a butcher, a baker, and a policeman on display too. And traditionally, these are all made of clay.    In the month of December, certain towns like Marseilles have delightful Christmas markets (more on this to come) where you can purchase authentic, local versions of these nativity figures. One of the unusual facts about Christmas in France is that, unlike the rest of the world, the crèche remains on display in homes until February 2nd, 40 days after Christmas.  French markets  Christmas markets (marchés de Noel) are a big part of France’s Christmas tradition. The first one can be traced back to 1570, which was Strasbourg’s Christkindelsmarik.  Many of them start in the last weekend of December, running through into the New Year. And each one is slightly different from the next. At these staple French markets, you can buy beautiful decorations, yummy festive treats, and high-quality artisan products from local producers. Each Christmas market is slightly different from the next, with its own unique charm. At every market, you’ll find beautiful decorations, yummy festive treats, and high-quality artisan products from local producers.  The array of delicious food is perhaps the highlight and a brilliant way to bring France to you this year. If you’re looking to bring that beautiful Christmas aroma into your home, start by roasting some chestnuts. This is one of the most popular snacks at French markets as you stroll around the different stalls.  Delicacies like pâté, foie gras, cheese, and charcuterie are all French favorites, and each region boasts its own specialties.  One dish that can’t be missed when visiting a French Christmas market is a cheesy tartiflette, which originates from Savoie. It’s a mix of real comforting ingredients: potatoes, reblochon cheese, lardons, onions, and herbs.    Those with a sweet tooth can whip up a batch of homemade waffles smothered in melted chocolate, just like you’ll find at the Arras Christmas market. Other family favorites include beignets (a mini doughnut), macarons d’Amiens (an almond and honey cake), and gâteau battu (a brioche-like cake shaped like a chef’s hat). Don’t forget to share a toast with a glass of gently spiced mulled wine, or vin chaud as it’s known in France.  Some of the standout French Christmas markets to head to are: Colmar Strasbourg Amiens Reims Metz Montbeliard Lille Avignon Check them out, and make a note of the ones you want to head to next winter! Le Sapin De Noël In France, a Christmas tree is called “un sapin de noël” or “un arbre de noël.”  Strasbourg is said to be the birthplace of the festive tree. A fir tree is chosen because it doesn’t shed its leaves, a symbol of hope and eternal life. This tree was originally covered in red apples and lights and stood in front of Churches as a symbol of Christ.  Many homes quickly adopted this tradition and would decorate their trees with apples and biscuits. However, one year there was a shortage of apples. To avert the crisis, glass-blowers created decorative versions of them, and that is how the Christmas bauble was invented!   To create the perfect French-themed tree, decorate using ribbons, candles, and baubles, and place a star at the very top.  If you want to go one step further, you can place your shoes under the tree (or by the fireplace) on Christmas eve instead of hanging stockings. It’s tradition for French children to do this in the hopes that Père Noël (Santa) will fill them with gifts.  Spread the love like Père Noël Did you know that in France, it is illegal for a letter to Santa to go ignored? That’s right. In 1962, France passed a law stating that all letters to Père Noël must be responded to with a postcard. Isn’t that beautiful? All those handwritten letters from children are saved from ending up in bins and storage boxes.  Christmas is traditionally a time of giving and receiving, so how about giving to those less fortunate than you this year?  You could volunteer to respond to children’s letters to Santa or donate food and gifts to a local shelter. Bake some French Christmas treats and give them out along with blankets and sleeping bags to homeless people in your local community. This year has been a tough one for all of us, but Christmas is all about family, love, and compassion. Let’s end the year on a high and spread the Christmas cheer. Enjoy a beautiful log fire Long ago in France, it’s said that a large log would be carried into the home on the eve of Christmas, sprinkled with red wine to make it smell nice (plenty leftover for you to enjoy), then left burning all night long.  Yule logs made of Cherry Wood are always a firm favorite across French homes.  There’s something about an open fire that feels so wintery, cozy, and festive. You might even want to make some mulled wine or hot cocoa, slip into some snuggly clothes and relax as the warmth fills your soul.  The perfect stocking stuffers Whether you’re filling shoes or stockings, it doesn’t matter! What really counts is what’s inside.  What better way to celebrate Christmas like the French than by stocking up on some French beauty products?  Our Long-Lasting Matte Lipstick Duo Pack in classic red is the perfect shade to see any woman right through the holiday season. Think Réveillon, Christmas dinner, New Year’s Eve, and everything in between. And if red is too bold for you, there are plenty of tamer shades to choose from.  No French woman can do without some classic French mascara in her beauty bag. Why not pick up the legendary Cabaret Première Classic French Mascara—promising natural volume and definition in one swoosh.  How to celebrate Réveillon in style In the US, Christmas dinner on December 25th tends to be the pinnacle Christmas meal. But the French like to do things a little differently. The holiday season’s biggest meal is traditionally eaten around midnight on Christmas Eve, known as le Réveillon. Starters often include delicacies like foie gras, oysters, or escargots. The main course is usually roast goose or turkey. And the meal is completed with the bûche de Noël (Yule Log). There’s always plenty of wine on hand too. Doesn’t Christmas dinner in France sound amazing? If you’ve never done this before, why not mix things up this year and prepare a feast for Christmas Eve. It’s a perfect way to get into the French Christmas feels. Sweet treats to indulge in What I love most about the way the French do Christmas is their celebration of all things sweet. One of the most noteworthy facts about Christmas in France is their tradition (in some regions) of eating a grand total of 13 different desserts!  Yes. You read that right.  Here are a few of the standout sweet treats to try Chocolate Bûche de Noël (Yule Log) Cake A French pastry chef invented this in the late 1800s. Traditionally, it’s a Genoise sponge layered with buttercream and shaped into a log. It’s then topped with some beautiful decorations like meringue mushrooms or even a fresh cutting of holly.  Classic French Marrons Glacés (Candied Chestnuts) These are a popular holiday treat in France and will fill your home with a deliciously sweet aroma. They take a few days to prepare, but they're definitely worth it. Chocolat Chaud This is hot chocolate, but it's not just any hot chocolate. This is probably the most decadent hot chocolate you’ll ever drink! Made with melted chocolate, warm milk, topped with whipped cream, and maybe some marshmallows for extra fun—the perfect companion to an open fire.  Celebrate the Fête des Rois Fête des Rois (known as Epiphany in the US) is celebrated on January 6th. This marks the official end to Christmas in France. Baking and eating a galette des rois (king cake) is a tradition. This is a delicious flaky pastry filled with frangipane (almond cream). Hidden inside the pastry is a fève (a small baby figurine). Whoever is lucky enough to get the piece with the fève becomes the King or Queen for the day. This is such a popular tradition that most French bakeries sell the cakes with a paper crown.    And why not? We are all Queens in our own way. Let’s celebrate that more this year! And that is how to do Christmas like the French do. Enjoy weaving a bit of French wonder and magic into your holiday season.   Wishing you all a beautiful French Christmas, wherever in the world you’re celebrating this year. Joyeux Noël!

PopSugar's Review
September 08, 2020
PopSugar's Review

Look what PopSugar had to say about our mascara! Among a list of the six best mascaras on the market for under $16, our Cabaret Premeire proudly sits. Here’s a summary of what PopSugar had to say. Product: Vivienne Sabó Cabaret Première Artistic Volume Mascara “We're always on the hunt for the best mascaras out there, and we especially love when they come at budget prices! If you're looking for a low-cost, high quality option, then you need to try the Cabaret Première mascara. It creates volume and length without the clumps.  This mascara doesn't run at all; it stays on, but comes off easily with makeup remover wipes. We highly recommend it!” See for yourself and place an order today! Buy now  

Glamour Magazine's Review
July 23, 2019
Glamour Magazine's Review

Look what Bella Cacciatore from GLAMOUR had to say about our mascara! In a recent review from Glamour magazine, Bella Cacciatore praised the Cabaret Premiere mascara for its volumizing and lengthening abilities. "The best mascara you've never heard of." Cacciatore has seen the best mascaras the world has to offer, in fact she’s written dozens of guides and lists on the topic. With brands like Sephora, Maybelline, and CoverGirl toping many of her lists, she had to make a BOLD statement when she discovered Vivienne Sabo’s Cabaret Premiere mascara.   “I have a vast database of the best mascaras hardwired into my brain... Yet, somehow—just when I'm about to declare a definitive best of the best—a sleeper hit comes along and shocks me. Such was the case recently when I was scrolling through a list of the highest-rated mascaras on Amazon and found a mascara brand I had never heard of.  Scrolling through the comments, it was clear I was missing out on a hidden gem. Hundreds of women shared reviews, claiming it doubled their lashes, never clumped, and had replaced the mascara they'd been using for 20 years. I hit order faster than a shopper on Prime Day. ...I put it to the test… upon first swipe I was impressed... it pulled my lashes into a nice eye-opening curl, and no matter how many coats I applied, it didn't clump up. I wore it for a full day with no smudging or flaking.” From Amazon customers to the top beauty magazines, everyone loves the simplistic perfection of the Cabaret Premiere mascara!   Buy now