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Hot Makeup Trends vs Timeless Beauty

One of the best things about makeup is how creative and evolving it can be. While clothing trends force you to buy new products every season, trendy makeup often just requires a change in technique. Experimenting, changing, and playing around with hot new trends from Instagram, TikTok, or the runways can be a ton of fun!

However, these makeup trends are usually fleeting. Unlike classic makeup looks, they won’t stick around for longer than a year or two! It’s fun to look back at photos from the ‘80s or ‘90s and admire how differently women used to do their makeup, but it’s a little scary to imagine others doing the same with photos of you. 

When you get ready for graduation photos, weddings, and other big events, do your makeup in such a way so that when you look back at the photos, you won’t find yourself thinking, “gosh, I can’t believe we all used to wear our makeup like that!” 

In this article, we’ll go through each hot makeup trend whose days are unfortunately numbered, and reflect on the more timeless makeup looks equivalent to the trend. 

While trends are fun for a night out or a creative Instagram story, classic makeup looks are the ideal choice for the most important occasions, so they’re utterly essential to master!  

Hot trend: soap brows

Soap browsBrushed up brows are the go-to look for a ton of influencers these days, who usually achieve them with soap, brow gel, or even a semi-permanent lamination. They make the eyebrows look bushy, fluffy, and more symmetrical, and they’re very reminiscent of the styling for model brows in the ‘80s. 

Soap brows give a youthful look and they’re a lot of fun, but like other brow trends before them, we think a new look will replace them shortly. 

Classic look: groomed brows

Classically groomed eyebrows

Soap brows are great funwe think they’re going to be a major marker of the end of the 2010s. However, keeping your brows classically groomed has the benefit of looking good today as well as in the future. 

Eyebrow pencils tipped with a grooming wand, like the Brow Arcade, are incredibly helpful for this technique since you can fill in your brows and then brush the hairs so they go to the side instead of upwards, to lay down in a more natural way. 

Hot trend: fox eyes

Model with fox eye makeup

The fox eye makeup trend has absolutely taken over social media and the red carpet, especially by the likes of US-based celebs Bella Fox and Kendall Jenner. It’s a gorgeous look that gives the face an angular, elven appearance through pointed eyeliner and brows that are shaved off at the arch and filled in on an upward angle. 

Classic look: classic eyeliner

Fox eyes may be sultry and sexy, but we predict that in the long term, eyeliner that makes the eyes look a little larger will continue to endure. After all, we’ve been doing our eyeliner this way since the ‘40s, and looking back on photos from that era, it still looks stunning. 

The trick to keeping your natural eye makeup looking classy is to keep the liner away from the inner corner of the eye, and then to create the wing by following the natural angle of your lower lash line. We have a few more tips and tricks for this look here!

Hot trend: baking or strobed skin

Foundation makeup comparison

We live in an era of extremes, with two ultra-popular foundation trends that directly contradict each other. You either bake your makeup under a thick layer of powder for 5-10 minutes, to guarantee an impenetrable finish, or you pack on the glowy serums and highlighters for a strobed, reflective skin finish. It can be great fun to experiment with both of these trends!

Classic look: natural skin

In the long term, however, we think natural-looking skin with a satin finish will always be the classiest choice. It’s exactly in the middle between very dewy and matte skin, with the same level of reflectiveness that the skin has when it’s happy and moisturized. 

To achieve such an easy natural makeup look, all you need is a light coverage foundation and maybe a touch of concealer. Then, a light dusting of powder with a fluffy brush will help to lock things into place and control excess sheen without making your skin look flat and dry. 

Oh, and there’s one more way to achieve this look that’s even easier. Skip the foundation altogether, for the natural, no-makeup look

Hot trend: flattened Cupid’s bow

Ariana Grande with Cupid's bow lips

We first noticed ultra-pouty lips with a flattened Cupid’s bow on the gorgeous Ariana Grande. Then, before you knew it, everyone was applying their lip liner with a continuous, rounded line. It essentially changes the lips’ natural shape, transforming them into elongated ovals. While we love the look right now, it might seem odd in just a few short years.  

Classic look: slightly overdrawn lips 

Overdrawn lipstick application

While you don’t need to go overboard with it, overdrawing the lip line is actually a very timeless makeup look that goes at least as far back as the ‘30s. The key to achieving lush and full lips without looking cartoonish is to follow the vermillion border, which is the skin-colored line of demarcation surrounding the lips. 

The best part? You can create both the classic and trendy lips with our Le Grand Volume lip pencils. 

Time and place for every makeup look

Every style and technique, from the easiest natural makeup look to the most outrageous hot trend, has its time and place. We don’t want you to forsake makeup trends, because they add spice to life, but it’s just as important to master the classic makeup look so you can look chic for the coming decades. 

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How to Look Great on Zoom Calls
February 26, 2021
How to Look Great on Zoom Calls

These days, more of us around the world are using technology to speak with friends, loved ones, and colleagues than ever. Life and communication look different, and so do we. While we’re used to styling ourselves to look gorgeous in person, this doesn’t always transfer through a digital screen. Looking nice on camera is a different skill set, and it’s no longer limited to Hollywood glamour or French fashion shows. That’s why we’ve compiled this list of tips and tricks that will help you learn how to look great on zoom calls. Whether you’re curling up on your sofa for a remote trivia night with friends or armed with coffee for an early-morning work meeting, these video call makeup tips will help you look great and feel confident. Choose the Right Filming Location As the best videographers would tell you, lighting is everything. Sit in front of a window and allow the sun’s rays to light up your features. The best lighting for Zoom calls illuminates your face from the front, not from overhead or behind. Artificial lighting can appear yellow on a screen, which can mess with the way you appear through the lens. If you’re taking a call at night or otherwise don’t have access to natural lighting, try placing a white-toned light in front of you to get a similar effect. Turn off any rear or overhead lights, then check to see if the lighting looks natural on-screen and that you can easily be seen without strange shadows or highlights. You might have to adjust other lights in the room by turning them on and off until you get the desired effect.  Once you’ve chosen the right location, simplify your background so that fellow video call attendees can focus on your face, not the overcrowded shelving or dirty laundry behind you. Adjust Your Camera Angle Next, adjust your camera angle so that you can look better on video. You should be able to look comfortably forward into your camera, not up or down. A camera from below, where most laptops, tabletops, and even our phones are naturally positioned, can distort your features and cause your face to look unnatural. The people you’re speaking with may end up with a view of your nostrils rather than being able to make eye contact. Being able to look straight into the camera will also help with your posture so that you don’t have a sore neck or back halfway through your call. Use regular household items such as books stacked under your device to get a flattering angle. Keep it steady so that it doesn’t topple over, especially if you have children or pets in the home that may bump the table or stand you’re using.  Have Confidence The French know that the first step to success is to have confidence. When you feel your best, your natural beauty shimmers through. Dress from head to toe, even if nobody can see your lower half. Or, have some fun and pair pajama bottoms with your best blouse. The relaxation and happiness you feel when you’re comfortable in your own skin are contagious, so focus on feeling good, and the rest will follow. Conceal Discoloration Concealing discoloration, such as eye bags and red spots, goes a long way on camera, which can accentuate our imperfections. Dab on some concealer to hide any blemishes. If needed, you can also use a camera filter to even out your skin tone. Choose Vibrant Colors You can cause makeup to look better on video calls by selecting brighter, bolder colors than you would when meeting up in person. A vibrant blush and lipstick combo will make you look more lively and less flushed out, as can sometimes happen in a video call. Our Matte Constance Duo Pack comes with two stunning lipstick shades for you to try. Focus on Your Eyes Focus on your eyes while formulating your makeup look to draw attention to them on camera. Cover dark circles and apply Cabaret Premiere mascara for beautiful, full lashes. Pair this with a neutral eye shadow to complement your vibrant lipstick and blush selection, and voila!  Keep it Simple Don’t feel that you have to go overboard on applying your makeup to look cute on your Zoom call. A little can go a long way, and it’s alright to keep it simple. Focus on accentuating one or two features, and don’t be afraid to have some fun trying new techniques or products. Relax, be yourself, and don’t take things too seriously. Preview Before Going Live Whether you’re using Zoom, Facetime, Skype, or even just taking a photo, you’ll likely notice that your face looks much different than it does in the mirror. The lens type, the distance between you and the camera, and the angle can all distort your image. This is why it’s important to preview before you go live so that you have an idea of what others will see. Fix any lighting, makeup, or angle issues ahead of time so that when you take the call, everything goes smoothly and you aren’t stressed about the lipstick on your teeth or that plate you forgot to put away in the background.   Enjoy Your Meeting You're all set to join any video call with confidence! When it comes time to log on, relax because you've thoroughly prepared for this. You go girl!

9 Mascara Mistakes That You Need to Stop Making
February 19, 2021
9 Mascara Mistakes That You Need to Stop Making

Mascara is that special touch that ties every makeup look together. Without its darkening, lengthening effect on the lashes, eyes can look bare and small, so it’s key in nearly every beauty look.  However, applying mascara poorly is worse than not applying it at all. Clumpy lashes and smudgy lids can ruin an entire look, and there are even some mascara mistakes that can lead to eye infections.  That’s why you shouldn’t play games when it comes to mascara. We’ve collected our best mascara tips to help you avoid the most common mascara mistakes, so you can always bat your lashes with confidence.  1. Leaving too much mascara on the wand If you want to learn how to apply mascara without clumping, remember to always wipe down your mascara wand. This crucial step is often forgotten. It’s easy to miss in the excited rush to lengthen those lashes. However, a mascara wand that’s too saturated is guaranteed to cause clumping.  From now on, immediately after unscrewing your mascara cap, gently wipe the wand over the lip of the tube. Pay special attention to the tip because that’s where mascara really tends to collect, and if the wand seems especially clogged up, you can wipe it down with a tissue. This way, when it’s time to apply, you won’t need to worry about big globs of mascara clumping your lashes together.  2. Pumping the wand In films, whenever a character goes to put on mascara, she’ll first pump the mascara up and down a few times in the tube. Women all over the world started believing that this was the right way to go about putting on mascara, when in reality, it’s one of the worst mascara mistakes you can make. In the short-term, it has no benefits. If anything, it just loads up your wand with a massive, clump-causing amount of mascara. In the long-term, it introduces air and bacteria into the precious tube, which significantly shortens the life of your mascara.  3. Using old mascara Of all the most common makeup products, mascara has the shortest shelf-life. If you use your mascara after its use-by date, you can run into all kinds of issues. It will get dry, which leads to clumpy lashes, and it may also start harboring bacteria, which can cause styes and painful infections.  Most mascara should be replaced 3-6 months after opening. If you’re worried about forgetting, we’ve set up an auto-subscription system that will send you a new tube of our best-selling Cabaret Premiere mascara every few months. 4. Forgetting to wiggle Always remember to give your mascara a wiggle! This classic mascara tip guarantees that your lashes will look both voluminous and separated every time.  When you apply your mascara, give it a small wiggle as it comes in contact with the base of your lashes. This will allow the bristles of the wand to really wedge themselves in between your lashes, coating them thoroughly without clumping them together. Then, as you pull the wand up to coat the length of the lashes, move it in a slight zig-zag motion to keep that momentum going. 5. Only coating one side This mascara hack is especially for the blondes and redheads out there, because brunettes can sometimes get away with making this little mistake. When you apply your mascara, you only see the underside of your lashes, so you might forget the top. If you leave the top bare, the second you blink, the natural color of your lashes will be visible, and it’ll take away from the consistency of your makeup.  To cover the top part of the lashes, use the tip of your mascara wand and carefully color it in, especially close to the lashline. Don’t try to build up volume or length from above since it can weigh the lashes down; just focus on coloring things in.  6. Blinking too quickly It can be tempting to blink immediately after putting your mascara on, but unfortunately, it often results in black smudges on the eyelid ruining your eyeshadow. Not blinking may sound like a tall order, but if you just close your eyes after applying mascara, the issue will be solved. Just wait a few seconds so that when you finally open your eyes, the mascara will be dry and won’t smudge. 7. Applying too many coats It can be tempting to add coat after coat of mascara, but it rarely works well in reality. Yes, 5-6 coats of mascara will make your lashes look longer and thicker. However, it’s also going to make them look uniformly thick from root to tip, leading to a “spidery” look.  To avoid having your mascara look spidery, you need to exercise restraint. Don’t apply more than three coats to your lashes, and if that doesn’t give you the effect you want, you may just need to switch to a more volumizing mascara. 8. Forgetting to remove it at night  Sleeping with mascara on is never a good idea. In the best-case scenario, forgetting to remove it at night will just dry out your lashes, cause a few to fall out, and leave a few marks on your pillow. But it can also lead to eye irritation and even eye infections. This is another serious mascara mistake, so make sure to remove your eye makeup thoroughly every night with a high-quality makeup remover.  9. Using the same mascara for all occasions Wearing the same mascara all the time isn’t the biggest mascara mistake you could make, but it can get boring. Tailor your mascara choice to each event!  A lengthening and separating mascara is best for day-to-day. Waterproof mascara is a must-have for beach-side vacations or rainy days.  For date nights and parties, emphasize your eyes with a volumizing mascara. For upscale evening events, when you want maximum drama, double up! Start with a coat of waterproof mascara for a separated, waterproof base, and then add a coat of volumizing mascara for a false-lash effect.  Now that you know all of our favorite mascara tips, no more faux pas!

9 Makeup Tips That Will Make Your Morning Routine Infinitely Easier
February 08, 2021
9 Makeup Tips That Will Make Your Morning Routine Infinitely Easier

Makeup is an art form like no other that allows you to connect deeply with yourself while sparking your creativity. On weekends and before special events, it can be wonderfully centering to create a complex makeup look.  But during the week, there’s rarely the time for that! Most days, you need a quick and easy morning makeup routine that will transform you into the best version of yourself with minimal effort. We’ve collected our favorite easy makeup tips for effortless French beauty so that you can have more time to live your busy life.  Our advice runs the gamut, from how to get organized to specific eye makeup tips, so you can put your best face forward every day.    1. Determine your 5 essentials  If you were stuck on a desert island, which five makeup products would you want with you? By narrowing your look down to 5 staples, you can simplify your morning makeup routine without compromising your unique touches.  It’s up to you which products you focus on! Maybe you need flawless foundation and just a bit of mascara to feel polished, while someone else might be happy with a hint of powder but more eye makeup.   You can even try the KonMari method, by going through your makeup item by item to consider what sparks joy! While you don’t have to restrict yourself to 5 things every time you do your makeup, this is a good exercise that will put you in the right mindset to scale back your morning makeup look.  2. Practice makes perfect While we do want you to get creative and have fun with your makeup, there’s not much room for that when it comes to your basic makeup routine. Whether you’re an old pro or a beginner, the best makeup hack for doing things quickly is to repeat the same look over and over again.  It’s not the most exciting, but this is the best way to build muscle memory. This way, even if you want your daily makeup look to be a little dramatic, you’ll be able to do it quickly, even if you’re half-asleep.  3. Organize your space How simple can your morning makeup routine be if you have a cluttered makeup collection? It’s easy to lose track of time when searching for particular products amidst the chaos.  Having an organized vanity or bag where each item has its place may seem like an obvious and easy makeup tip, but it’s by far the best way to speed up your morning routine. No matter what kind of workspace you have, you can find a suitable organizer. There are all kinds of options, including plastic drawer sets, multi-pocket makeup bags, and hanging organizers for your wall or bathroom door.   The key is to organize things in a way that’s optimized for your routine. Your everyday essentials should be the most accessible, while the items that you only use once in a while can be tucked away.  Another trick is to organize products according to how they’re used in your routine. For example, your powder and powder brush can be placed together, as can your lip liner and signature lipstick.  4. Multi-use products It’s surprising how much time you can save when you don’t have to reach for a new product every few minutes! This makeup hack makes narrowing down your routine to five essentials a little easier and speeds things up significantly.  For example, instead of rummaging around for the right blush, you can dot a bit of Le Grand Volume lip gloss over the apples of your cheeks and then blend it in with a finger or a sponge. The result? Glowy and natural everyday makeup, with a blush that’s perfectly matched to your lips.  5. Easy on the mascara  Your eyeshadow looks perfect, you’ve curled your lashes, and all you have left is to apply that finishing touch of your favorite mascara. But then, disaster strikes! Maybe your lashes end up clumping together, or perhaps you blink and end up with a smudge of mascara on your lid.  While we do include a tip that makes clean-up a little easier, later on, it’s better to achieve perfect lashes on the first try. We have a simple mascara tip that guarantees separated, natural-looking lashes without any smudging!  Before applying your mascara, wipe the wand down on the tube’s lip, so it’s not too saturated with product. Then, when you wiggle the mascara over your lashes, there won’t be any excess product on the wand, so they will look extra separated and fanned out. 6. Celebrate one feature  French beauty lends itself well to a minimalist, basic makeup routine because it tends to focus on just one quality at a time. Whether that’s your lips, eyes, brows, or cheekbones is totally up to you. Of course, the most classic look is clean skin, a hint of mascara, and a bold layer of vibrant lipstick like our Matte Constance in Classic Red! If you’re bored of doing the same look over and over again, this is a great way to get creative without compromising much of your speed.  7. Prep your skin  With French beauty, less is more when it comes to makeup, but more is more when it comes to hydration. You can greatly improve your natural everyday makeup by optimizing your canvas.  When your skin is properly moisturized, your foundation will glide on easily in the short term, while in the long term, your complexion will look better and require less foundation.  While no skin care routine is one-size-fits-all, there are a few things that can make your life way more comfortable. Removing your makeup at the end of the night with a gentle cleanser, using a moisturizer twice a day, and packing on the sunscreen before you go outside will go a long way towards giving your complexion a natural glow.   8. Speedy eyeliner tip  Liquid eyeliner is a French girl staple, but it’s not always the best product for when you’re in a rush. If it’s part of your signature look, opt for felt-tip eyeliner like the Feutre Fin, which will give you more control for a quick, perfect wing.  9. Cotton swab makeup hack In a perfect world, you’d never make mistakes, especially not on rushed mornings! Unfortunately, we don’t live in a perfect world, so this eye makeup tip is helpful to know. All you need for it is a cotton swab and some concealer or liquid foundation.  Dip the cotton swab in your product of choice, and it’ll become a precision eraser! Use it to gently wipe away small smudges and to clean up lines around the eyes or lips. Unlike a makeup remover, which takes off layers of makeup and requires major touch-ups, this makeup hack leaves behind perfect looking skin and allows you to make small fixes in seconds.   You’re ready to go With a bit of planning, practice, and just a few easy makeup tips, you can transform your morning makeup routine into something that’s easy, quick, and incredibly flattering. Très magnifique!