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Hot Makeup Trends vs Timeless Beauty

One of the best things about makeup is how creative and evolving it can be. While clothing trends force you to buy new products every season, trendy makeup often just requires a change in technique. Experimenting, changing, and playing around with hot new trends from Instagram, TikTok, or the runways can be a ton of fun!

However, these makeup trends are usually fleeting. Unlike classic makeup looks, they won’t stick around for longer than a year or two! It’s fun to look back at photos from the ‘80s or ‘90s and admire how differently women used to do their makeup, but it’s a little scary to imagine others doing the same with photos of you. 

When you get ready for graduation photos, weddings, and other big events, do your makeup in such a way so that when you look back at the photos, you won’t find yourself thinking, “gosh, I can’t believe we all used to wear our makeup like that!” 

In this article, we’ll go through each hot makeup trend whose days are unfortunately numbered, and reflect on the more timeless makeup looks equivalent to the trend. 

While trends are fun for a night out or a creative Instagram story, classic makeup looks are the ideal choice for the most important occasions, so they’re utterly essential to master!  

Hot trend: soap brows

Soap browsBrushed up brows are the go-to look for a ton of influencers these days, who usually achieve them with soap, brow gel, or even a semi-permanent lamination. They make the eyebrows look bushy, fluffy, and more symmetrical, and they’re very reminiscent of the styling for model brows in the ‘80s. 

Soap brows give a youthful look and they’re a lot of fun, but like other brow trends before them, we think a new look will replace them shortly. 

Classic look: groomed brows

Classically groomed eyebrows

Soap brows are great funwe think they’re going to be a major marker of the end of the 2010s. However, keeping your brows classically groomed has the benefit of looking good today as well as in the future. 

Eyebrow pencils tipped with a grooming wand, like the Brow Arcade, are incredibly helpful for this technique since you can fill in your brows and then brush the hairs so they go to the side instead of upwards, to lay down in a more natural way. 

Hot trend: fox eyes

Model with fox eye makeup

The fox eye makeup trend has absolutely taken over social media and the red carpet, especially by the likes of US-based celebs Bella Fox and Kendall Jenner. It’s a gorgeous look that gives the face an angular, elven appearance through pointed eyeliner and brows that are shaved off at the arch and filled in on an upward angle. 

Classic look: classic eyeliner

Fox eyes may be sultry and sexy, but we predict that in the long term, eyeliner that makes the eyes look a little larger will continue to endure. After all, we’ve been doing our eyeliner this way since the ‘40s, and looking back on photos from that era, it still looks stunning. 

The trick to keeping your natural eye makeup looking classy is to keep the liner away from the inner corner of the eye, and then to create the wing by following the natural angle of your lower lash line. We have a few more tips and tricks for this look here!

Hot trend: baking or strobed skin

Foundation makeup comparison

We live in an era of extremes, with two ultra-popular foundation trends that directly contradict each other. You either bake your makeup under a thick layer of powder for 5-10 minutes, to guarantee an impenetrable finish, or you pack on the glowy serums and highlighters for a strobed, reflective skin finish. It can be great fun to experiment with both of these trends!

Classic look: natural skin

In the long term, however, we think natural-looking skin with a satin finish will always be the classiest choice. It’s exactly in the middle between very dewy and matte skin, with the same level of reflectiveness that the skin has when it’s happy and moisturized. 

To achieve such an easy natural makeup look, all you need is a light coverage foundation and maybe a touch of concealer. Then, a light dusting of powder with a fluffy brush will help to lock things into place and control excess sheen without making your skin look flat and dry. 

Oh, and there’s one more way to achieve this look that’s even easier. Skip the foundation altogether, for the natural, no-makeup look

Hot trend: flattened Cupid’s bow

Ariana Grande with Cupid's bow lips

We first noticed ultra-pouty lips with a flattened Cupid’s bow on the gorgeous Ariana Grande. Then, before you knew it, everyone was applying their lip liner with a continuous, rounded line. It essentially changes the lips’ natural shape, transforming them into elongated ovals. While we love the look right now, it might seem odd in just a few short years.  

Classic look: slightly overdrawn lips 

Overdrawn lipstick application

While you don’t need to go overboard with it, overdrawing the lip line is actually a very timeless makeup look that goes at least as far back as the ‘30s. The key to achieving lush and full lips without looking cartoonish is to follow the vermillion border, which is the skin-colored line of demarcation surrounding the lips. 

The best part? You can create both the classic and trendy lips with our Le Grand Volume lip pencils. 

Time and place for every makeup look

Every style and technique, from the easiest natural makeup look to the most outrageous hot trend, has its time and place. We don’t want you to forsake makeup trends, because they add spice to life, but it’s just as important to master the classic makeup look so you can look chic for the coming decades. 

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11 Steps to the Perfect At-Home French Manicure
May 03, 2021
11 Steps to the Perfect At-Home French Manicure

One of the most important parts of French beauty is looking well put-together. On the one hand, you want to look effortless, but on the other hand, you also want to look intentional. Groomed nails are essential for striking this balance, especially if you opt for a natural-looking French manicure.  We’ve compiled a step-by-step guide to achieving perfect nails at home, so you can skip the nail salon. You can also adapt these tips to give yourself a relaxing pedicure! First, we’ll cover all the tools you need to have on-hand, and then dive straight into the how-to.    At-home manicure tools You don’t need fancy tools to create a DIY French manicure at home, but you do need some basic nail grooming essentials. Here’s our comprehensive list of all the things you’ll need!   Nail polish remover Emery or crystal nail file Cotton pads and cotton swabs  Cuticle pusher (optional)  Warm water and soap  Hand cream or cuticle oil Hand scrub (optional)  Clear base coat Clear topcoat Nude, pink, or colorful nail polish White nail polish  Thin synthetic brush (optional)  1. Remove old polish First, if you still have some remnants of old nail polish on your nails, make sure to scrub it away thoroughly with cotton pads and nail polish remover. Some colors tend to really get lodged along the edges of the nail, in which case, use a cotton swab dipped in remover to really get in there and clean things up.  2. Shape your nails    Next, file the tips of your nails to an even shape. There are all kinds of nail shapes you can choose from, but we prefer keeping it natural with an almond, oval, or rounded nail shape. When you file your nails, only go in one direction at a time, rather than filing back and forth. Go slowly, so you can control the shape you create and don’t accidentally over-do it.  3. At-home manicure soak If you plan to trim or push back your cuticles, it’s crucial that you soften them first with an at-home manicure soak. Fill up a shallow bowl of warm soapy water, and then dip your finger in, just up to the cuticle. Leave your fingers in the water for just 2-3 minutes, and take the moment to relax.  This will be long enough to soften the cuticles but not so long that it’ll saturate your nails with water, which can compromise the integrity of your nail polish later on. If you’re happy with the condition of your cuticles, you can skip this step altogether!  4. Push back the cuticles (gently!) Pull your nails out of the water, and dry them with a soft towel. Then, use the cuticle pusher tool to gently press against your cuticles and push them back a little. If pushing on your cuticles is painful at all, it’s a sign you’re overdoing it, so make sure to ease up on the pressure.  In general, we don’t recommend trimming the cuticles at home unless you already have a bit of professional experience. It’s easy to damage cuticles when trimming them, which may lead to infections or cause the skin to grow back thicker.  5. Exfoliate and moisturize  Next, it’s time to give your hands and cuticles a nice treatment! For maximum pampering, exfoliate your hands by rubbing them with a scrub. You can even make your own! If your scrub is moisturizing enough, you can then just rinse your hands and move on to the next step. If you skipped scrubbing, then take a moment to rub your hands and nails with hand cream, or apply a designated cuticle oil to the nails. Wait a few minutes to allow your nails to absorb as much of the oil as possible.  For simple groomed nails, you can stop here! Moisturized, well-shaped nails are already enough for simple French beauty. However, to take your nails to the next level, you’ll want to add some polish.  6. Remove excess moisture Next, dip a cotton swab in nail polish remover, and carefully wipe it only over your nail, being careful to avoid the cuticles. This will remove any excess moisture or oil from the nails to guarantee that the polish adheres well. Let the remover evaporate entirely before moving to the next step.  7. Lay down your base coat A base coat of polish is essential for protecting your nails from yellowing and creating an even base for the polish. Apply the base coat carefully to each nail, making sure to only use a minimal amount so that it dries quickly.  8. Apply your color  Once your base coat has thoroughly dried, you can apply your colorful nail polish! Pink, peach, and nude are the classic choices for a French manicure, but other colors are perfectly acceptable as well.  Apply the polish in thin layers, starting about a millimeter away from the cuticle, and painting it on in strips. Once your first coat fully dries, apply the second coat, and wait for it to dry, as well.   9. DIY nail tips  Turn your classic mani into an ultra-chic French manicure. Dip an old eyeliner brush or a dedicated nail brush into some white nail polish. Then, carefully paint the tips (i.e., top 2-3 millimeters) of your nails. If your hand is a little shaky, you can lay down some sticky tape over the bottom of the nail first to guarantee a clean line.  10. Finish with a top-coat Once your polish is totally dry, finish things off with an ultra-thin layer of topcoat. This will help seal in all of your hard work, add some sheen, and prevent your nail polish from chipping. 11. Clean up the edges  Once your topcoat is fully dry, it’s time to fix mistakes! Even the pros sometimes smudge a bit of polish over the cuticle, but thankfully, it’s easy to clean up. Just soak a cotton swab in some nail polish remover and use it to erase any smudges.  Nailed it! It takes a bit of time and maybe even practice, but achieving the perfect manicure at home is totally doable. Don’t be afraid to skip the nail salon next time you want to treat yourself to a French manicure! 

How to Have the Perfect Bath
April 25, 2021
How to Have the Perfect Bath

The best way to show yourself love is to take time out of your day and do something that is wholly and completely for you. A bath certainly counts! It feels divine as it relaxes the muscles and helps you unwind. It’s also a wonderful chance to pamper yourself with skin treatments, bath salts, and scented oils.  We’ve put together this guide to help you learn how to take a luxurious bath like no other. We’ll help you set up a relaxing bath routine, with tips on how to run the perfect bath temperature and advice as to what kind of accessories you’ll need to have a great time.  Even if you don’t have a bath, give this a read, ‘cause we cap things off with some relaxing shower tips. Dive in!  Set the scene Ambiance is everything, darling. Turn your bathroom into an environment where you can unwind. Instead of harsh electric light, opt for some scented candles, and queue up the dreamiest playlist. Any music or soundscape that helps you relax will do; you can try tree.fm’s forest soundscapes, some guided meditation, or even a spa playlist on Spotify. Perfect the temperature The question of how to run the perfect bath temperature is a tough one. On the one hand, you want the water to stay hot for as long as possible, but on the other hand, you still want it to be pleasant right from the start.  Filling up the bathtub can take a while, so turn on the tap early. Twist the tap to a position where it’s just a little hotter than you would normally shower or bathe in, but not cranked all the way up.  There is some debate as to what the ideal bath temperature is, but most of us don’t keep thermometers on hand to check the precise temperature, anyway. You’ll know you’ve landed on the correct temperature when you can dip your foot in the water and leave it in for 5 seconds without any issues.  Waterproof your entertainment A book or a TV-show can be pleasant bathtub companions, but bringing paper or tech devices into the water with you requires some planning. You can choose a cheap paperback, so it won’t be a great loss if it falls in, or simply waterproof your devices.  For the best luxury bubble baths, consider buying a waterproof case or even a waterproof device.  Consider a beverage  The next little treat for your relaxing bath routine is a beverage. Wine is the classic choice for a luxury bath, but don’t feel constrained. Tea, hot chocolate, and even juice are equally suitable companions.  If you do opt for an alcoholic beverage, make sure to also have some water on hand. It’s easy to get dehydrated or overheated in the bath, and alcohol will compound that, so staying hydrated is essential.  Start with a pre-bath rinse Before getting into the bath, rinse yourself off, especially if you’ve had a long and grueling day. If you have both a shower and a bath, you can do this while the bath is filling up! Otherwise, you can do this before starting to fill up the tub. Keep the water lukewarm, and soap yourself up quickly—there’s no need to go overboard.  A bath pillow is essential  Unfortunately, even the most luxurious bathtubs are designed out of rock-hard porcelain, so resting your head on the lip of the tub isn’t the most comfortable. You can fold-up a small towel to cushion your head as you lie back, but if you really want to take your bathing experience to the next level, purchase a dedicated waterproof bath pillow.  Consider your bath additives There are a few lovely options for additives that you can add to your bathtub. Luxury bubble baths can be a lot of fun, but the detergent-laden blends aren’t great for the skin, so here’s what we recommend.  Natural bath bombs are amazing because they fizz, sparkle, and smell gorgeous. It’s even better if you learn how to make your own! Epsom salts can be a simple, affordable addition that’ll help your muscles unwind.  To nourish your skin, pour in some bath oil or even just a spoonful of coconut oil. Just remember that oil will make the bathtub a little slippery when it’s time to get out.  Finally, a few drops of your favorite essential oil will turn the entire bath into an excellent aromatherapy experience. Be sure to always be mindful of what oils you allow to come in contact with your skin and always test on a small area of your body before putting anything in the tub.  Enjoy a skin treatment  How can you take a luxurious bath without adding in some face treatments? We don’t think it’s possible. Steamy bath time is ideal for face treatments! You’ll have time to lie back while the added steam helps nourishing ingredients penetrate into the skin. Try a purifying clay mask, apply a Korean sheet mask, or go with your favorite facial skincare treatment! Guarantee a cozy finish  Eventually, even if you’ve run the perfect bath temperature or put on your favorite soundtrack, you’ll still need to get out of the bathtub. Don’t let the luxurious experience end in disappointment with a scratchy, threadbare towel. Instead, prepare your fluffiest towel or bathrobe well in advance, so you can feel pampered right up until the end.  What if you don’t have a bathtub? Unfortunately, not every home is fitted with a bathtub, especially if you live in a big city apartment. We’ve gathered some tips so you can have a relaxing shower, instead.  While it might be hard to enjoy candles through the shower curtain, you can still dim the lights for a calming environment.  Waterproof Bluetooth speakers will allow you to enjoy some music despite the noise of the showerhead.  It’s harder to relax when you’re standing upright, so consider placing a plastic stool in your shower, so you can sit back under the warm spray.  While bath oils or salts won’t work in the shower, you can pamper your skin with an exfoliating salt and oil scrub.  Placing a bath bomb by the shower drain will create just as dramatic an aromatherapy experience as it does in the bath. As the warm water melts it away, it will release the fragrance, enveloping you in relaxation.  And off to bed  After a relaxing shower or a luxury bubble bath, you’ll be ready for bed! The bath routine is designed to promote calmness and relaxation. It’s ideal to save the pampering for the end of the day when you need to unwind. By the time your bath is over, you’ll want nothing more than to sleep deeply and soundly. Bonne nuit!  

The Marie Kondo Method Meets French Beauty
April 15, 2021
The Marie Kondo Method Meets French Beauty

If you love beauty as much as we do, it can be easy to get into a mindset that “more is more.” But after a while, we find ourselves overwhelmed by a large, disorganized makeup collection, with more items than we can ever dream of using!  For French beauty enthusiasts, having too much stuff just isn’t helpful, since the French approach to makeup is simplified and precise.  It turns out that by organizing your makeup collection according to the tips of Japanese tidying guru Marie Kondo, it’s much easier to achieve an effortless French beauty routine!  Follow our guide to learn about the KonMari organizing method and how to apply it to your makeup storage.  The basic elements of KonMari organizing In her book, The Art of Tidying Up, Marie Kondo outlines both her philosophy and methodology for tidying homes. The basic principles of KonMari are fascinating and incredibly helpful.  Tidying is a special event As Marie Kondo explains, tidying is a special event and you should only do it once in your lifetime (or, at least the very least, extremely infrequently), as a total reset. She views it as a life-changing and joyful experience with a spiritual element.  Before beginning the process, she also recommends taking a moment to visualize your ideal life in as much detail as possible. This will help direct and guide you through the process of organizing and decluttering your life.  Working in categories KonMari organizing is done in categories of items, not room by room or drawer by drawer. The categories are precise, but within them, there are more loose subcategories. It’s important to go through them in the order she outlines:  1) Clothes: Tops, bottoms, items that hang, socks, etc.  2) Books: Pleasure reads, practical books, etc.  3) Papers: Documents, receipts, bills, etc.  4) Komono or miscellaneous items: Electronics, office supplies, skincare, makeup, and more. 5) Sentimental items: Photos, keepsakes, love letters, etc.  Discard what doesn’t spark joy Now the tidying really begins! Working in categories (starting with clothes), make a large pile of all of the items within that category that are in your house (as well as in your bag, car, or garage).  One-by-one, take each item, examine it briefly, and see if it “sparks joy.” That’s the only criterion by which you decide whether to keep or discard something. This way, at the end of the process, you’ll feel calm knowing that you only own objects that bring you joy. If you decide to discard something, take a moment to thank it for its service.  Afterward, as a separate process, you can sort through the discarded items to see what you’ll toss, what you’ll recycle, and what you’ll donate.   A place for each item Once you’re left only with objects that spark joy, you need to decide where to store them. While Marie Kondo isn’t a fan of fancy storage solutions, she does emphasize that each object should have its place, usually in a drawer or even an open shoebox.  Knowing where each item belongs simplifies life in two ways: You’ll always know where to find an object, and you’ll always know where to put it once you’re done with it. This is the simple beauty of KonMari organizing  Another one of Marie Kondo’s tips is to store all related items together, like-with-like. Shirts in one drawer, socks in another, pens together, etc. When it comes specifically to clothes, the KonMari folding method is its own organizing marvel.     She doesn’t recommend “flow planning” methods of organization, primarily because they make returning things to the place where they belong a little harder.  Organizing your makeup collection Now that you understand the basics of KonMari organizing, let’s apply it to the task of organizing your makeup collection. Makeup is part of the ‘komono’ category, which includes miscellaneous items you can collect over your lifetime. While you can apply Marie Kondo’s tips just to your makeup bag, it’s better to do the entire process at once.  Visualizing your beauty routine Visualization is especially helpful when it comes to makeup. Before you start gathering everything, take a moment to consider what your ideal makeup routine looks like and how you want to look. This will help you through the whole process. Decluttering your makeup Collect all of the makeup you own (including the lipstick that hides in your car and the pressed powder that lives in your purse), and put it on the floor or counter, to sort through and figure out what sparks joy.  When you do this, also consider how long you’ve owned each product and whether it might be expired. Put all the makeup products that don’t spark joy in a bag or bin, to either discard or donate.  Makeup storage and vanity organization  Finally, make sure to store the items in a way that makes sense, so that products with similar functions are all in the same location. Never pile products one on top of the other. Instead, store them in such a way so that you can see everything at once and quickly find whatever you want to use.  Vertical storage (much like books on a bookcase) is ideal for palettes, foundation bottles can stand upright, while lipsticks and eyeliners can be stored either upside down (so you can see the colors at a glance), or lying down flat.    Keep them all in one vanity or bathroom cabinet. If you don’t have dedicated makeup storage, a transparent drawer set can be incredibly helpful.  Marie Kondo your makeup bag After you’ve whittled down your collection to only include makeup that sparks joy, you can decide which products will go in your makeup bag.  According to KonMari, your purse shouldn’t be another storage space. Instead, she recommends that every morning (or at least every few mornings), you should repack your handbag. We think that should also apply to your makeup bag.  Every morning, after you finish doing your makeup, consider which items you’d like to bring with you, and put them in a dedicated makeup pouch. Once the day ends, take them out and put them back where they belong in your organized makeup vanity.  Goodbye, makeup clutter! KonMari isn’t necessarily a minimalist or anti-consumerist philosophy. It’s not about getting rid of all of your earthly possessions — instead, it’s about ensuring that you truly love everything you own. By organizing your makeup according to Marie Kondo’s tips, you guarantee that your beauty routine will always spark joy.