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How to Know if Your Beauty Products Have Gone Bad

We’ve all opened a moisturizer or applied a lip gloss and had that feeling that something doesn’t look quite right. The color has changed, the consistency is off, or you actually find your skin being irritated after you apply it.

But you can’t bear to throw it away! 

The jar is still half-full, or it’s your favorite lipstick, and even though your intuition is telling you something’s off, you dismiss that thought. 

Surely it’s better to keep using this product until it’s finished instead of wasting it? 

So, do makeup products actually have an expiry date? How do you know if your beauty products have gone bad? Do unopened makeup products expire? How can you check the expiry dates of your products? And is there any harm in using an expired product?

All great questions, and we’ll be answering them all in this article!

Here’s everything you need to know about makeup expiry dates. 

How long do beauty products last?

There is no definitive blanket answer, but here’s a general guide for how long different types of beauty products last.

Makeup that you use around your eyes

Mascaras and liquid liners have the shortest shelf life and will generally last between three and six months before they need replacing. It’s really important you adhere to this to avoid any nasty eye infections.

Pencil eyeliners have a longer shelf life and can last up to a year. Sharpening your liners regularly will shave off any bacteria that has built up and help you avoid eye infections. 

Liquid foundation

Water-based foundations can last up to a year while oil-based foundations have a slightly longer shelf-life lasting up to 18 months.

Moisturizers

Depending on how fresh the ingredients are, moisturizers can last between six months to a year after being opened. 

Eye creams, face masks & serums

These will all last between six months and a year.

Lip products

A solid lipstick texture will last between one and two years, while liquid lipstick and lip gloss will generally last between six months to a year.

A lip liner can last up to a year and should be regularly sharpened the same way as an eyeliner.

Cream-based makeup

Cream concealers and blushes can usually last between six months to a year.

Powder products

Bronzers, powder blushes, powder foundations, and setting powder can all last up to two years. 

Nail polish

Nail polish will last indefinitely if it’s unopened. But once opened, it will usually have a shelf life of two years. Around this time (or sooner) certain ingredients will begin to evaporate which will cause it to thicken. 

Makeup brushes

Brushes can last a long time as long as they’re properly looked after. That means washing them every month to remove bacteria and build up. 

How to check the expiry date of cosmetics

Vivienne Sabo products artistically framed on top of a book

The best way to figure out if a beauty product is expired is to use your common sense. 

Ask yourself the following questions: Does it look right? Does it smell right? Has the texture changed?

And check the expiration date—every tube or jar will have this clearly written on it. 

What you’re looking for is the “period after opening” number. This will be written as “6M” or “12M” on the product somewhere. This essentially tells you how long you can use this product safely after you open it. 

Usually, it will be fairly obvious if a product has gone off. For example, mascara will clog. Pencils will dry out. Creams and moisturizers will change in consistency or color and may even change in smell. 

What to do with expired beauty products: If in doubt, throw it out! 

Do unopened makeup products expire, or is this just an urban myth?

Most products on the market have a shelf life of over 30 months when left unopened. But this really depends on the product in question. As mentioned already, some products have active, unstable ingredients in them that go off quicker than other ingredients.

So you’d be wise to still practice caution before going ahead and using any product that has been hanging around in your beauty drawer for a while. 

How to extend the shelf life of your beauty products

Did you know that the way you store your beauty products can actually extend their shelf life?

Yes!

So, are you storing and looking after them the right way?

Here’s what NOT to do:

  • Keep your makeup products somewhere humid (i.e. on a shelf in the bathroom)
  • Keep them somewhere warm or in direct sunlight (on a windowsill)
  • Dip dirty fingers, brushes, and sponges into your makeup pots
  • Share your makeup with anyone else

This will encourage bacteria and mold to thrive, and wreak havoc with formulas.

Here’s what you should be doing to extend the life of your makeup:

  • Keep your products somewhere cool, dark, and dry (not in the fridge though!)
  • Clean your makeup tools regularly
  • Use a tool to scoop out product instead of your fingers
  • Wipe your lipstick after each use to remove bacteria
  • Close lids and tops securely after using them
  • Go for smaller product sizes if you find you’re not getting through them

How to keep your beauty products organized

Makeup brushes and cosmetics

As discussed, the period after opening symbol (PAO) is a great indication of how long a product will last before going bad. But sometimes, this will be located on a box and not on the actual product. On top of this, it’s difficult to remember when you bought and opened all your products!

To stay on top of things, add a small sticker to each product with a date on it for when you probably need to throw it out and replace it. 

Can I still use expired beauty products?

What happens if you use expired makeup?

You might think there’s no harm in using an expired product, but you’d be wrong.

But the worst-case scenario is you can break out in spots, have an allergic reaction, or give yourself an infection. 

A 2013 study found 70% of women used some type of expired product in their makeup routine—mostly eye makeup (mascara, eyeliner, eye shadow). The researchers sampled the eye makeup for contamination, and found that 67% of the products were contaminated! 

Yikes.

It’s really not worth the risk ladies. Set aside a budget for investing in makeup as and when you need it and release the guilt of throwing away a half-used product. 

Need a handy reminder when it’s time to replace your makeup?

Natural-themed beauty product layout

Let’s be honest, life is hectic. In a perfect world, we’d all add expiry dates to our makeup products, and we’d always remember to replace them.

But most of us have so much going on that best practices like this get forgotten. That’s why we’ve created a handy subscribe and save makeup subscription option for all our products. You’ll save money on our makeup, and we’ll deliver a replacement product automatically at the time increments you choose!

 

 

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How to Get the Sexiest Smokey Eye Look Ever
March 19, 2021
How to Get the Sexiest Smokey Eye Look Ever

Smokey eye makeup is up there with the most popular makeup looks of all time. One quick search for a smokey eye tutorial will field millions of how-tos in seconds. And for good reason. A smokey eye is sexy, sophisticated and the perfect makeup look for any party or celebration. And although it may seem complicated, when you know what to do, you’ll find it’s pretty simple.  That’s why we’ve put together this simple guide on how to get the sexiest smokey eye step by step. It should take around ten to fifteen minutes to complete, but a little longer if you’re a newbie. Remember, the more you practice your technique, the better the result.  So what are we waiting for? Let’s dive in.  Here’s what you’ll need to get started: Eyeshadow base (primer) Dark-colored kohl eyeliner Lighter eyeshadow (pearl or creams work well) Darker eyeshadow (see color recommendations below) Eyeshadow brush (a couple if possible, but you can wash between uses) Eyelash curler Mascara Which color should I go for? If you’re after a deep smokey eye then opt for a rich, matter color in black, brown, or deep gray. These colors will create an edgier look and make a bolder statement.  If you’re looking for a more natural smokey eye, choose something less harsh, like a plum color. For a jeweled tone, purples, blues, and greens are striking. You can also use a shimmery eyeshadow if you like, for extra sparkle. Don’t do any other makeup before your smokey eye  You might think that applying your foundation and concealer before working on your eyes is the natural thing to do. But the pros apply eye makeup first.  Why? Because no matter how careful you are, there are bound to be flecks of eyeshadow powder and mascara that fall down your face.  If you’ve already done the rest of your makeup, then you’ll have to touch it up. It’s much easier to fix mistakes like this without a full face of makeup.  So no matter how much you want to apply other makeup first, don’t do it! Trust us on this one.  Prime your eyelids Not everyone does, but if you have shiny lids, priming your eyelids first is a must. Without it, your eye makeup is bound to melt and smudge all over the place. And nobody wants that.  Primer will create a solid foundation for any layers of eyeshadow you apply on top and will help you build color that lasts. Plus, it will prevent it from creasing. Use a brush or cotton pad to sweep it over both lids. Leave it to dry before starting your smokey eye makeup. Begin with a kohl eyeliner Start with a kohl eyeliner as a base. This is what will anchor your eyeshadow, and keep it on all night. We recommend picking the same color as the eyeshadow you’re using, but feel free to mix things up and experiment with color combos. Concentrate the eyeliner on the inner and outer corners of your upper lid, leaving the space in the middle bare. Use a brush to blend this across your upper lash line. This is how you begin creating that smoldering, sexy look, and it stops it from looking too intense.  Next, use the same eyeliner on your lower lash line, blending it out with the same brush as before.  Apply a light base color Every smokey eye look tutorial will recommend contrasting a light eyeshadow with a dark one. This adds to the smokiness.  Using a clean brush (or washing the previous one), sweep the lighter color across the eyelid, following along to the brow bone. This is how you create the shadow for your smokey eye.   Apply dark eyeshadow Next, grab your chosen darker eyeshadow color, and apply to the eyelid with a clean brush. Use enough to coat the color on your lid, but make sure you stop below the brow bone this time.  Once you’re done, blend the color into your upper lash line (where the eyeliner is) as well as into the line between the dark and light shadow. Use a clean brush to do this, working small circular movements.  The most important thing when creating a smokey eye makeup look is to avoid harsh lines, and to blend... and blend again.  When you think you’re done, take a step back and check both eyes for symmetry. You’re looking for an even blend on both eyes.  Curl the eyelashes The next step is to use an eyelash curler to give your lashes a sexy curve. Heat it with a hairdryer for ten seconds, and test it on the back of your hand before putting it near your face. Hold the curler for 10 seconds on each eye.   Complete the look with a swoosh of mascara To complete your smokey eye, finish with as much or as little mascara as you like. If you’re going for a bolder look, amp up the volume here. If you’re going for a natural smokey eye, then stick to one or two layers.  We love our Classic French Mascara for voluminous lashes in just one coat. Start at the root of your upper lashes, and wiggle up to build length and volume. You can apply mascara to your lower lashes too, but keep it to a minimum to avoid a spidery look.  And that is your complete smokey eye look tutorial!  Remember: Let your smokey eye makeup stand out Even if you’ve opted for a natural smokey eye, it’s still a strong look. And you want it to stand out. So keep the rest of your makeup to a minimum, and stick to neutral colors.  A little bronzer, a neutral blush, and a nude lip will complete the look, but your eyes will remain the star of the show.   And that’s it! We now pronounce you ready to create the sexiest smokey eye look ever.    

Bad Makeup Habits that You Need to Stop Having
March 12, 2021
Bad Makeup Habits that You Need to Stop Having

You’re getting ready for your day. You look in the bathroom mirror at tired eyes and blemishes near your nose. As you apply your cosmetics, your face transforms into a bright-eyed, flawless masterpiece. Using makeup is a fun way to express yourself. When used correctly, it helps enhance your natural beauty and boost your confidence. When misused, it can do the opposite. We will be going over some bad makeup habits that may be causing skin damage and why you need to get rid of them today. Here are some makeup habits you need to stop having Pumping mascara wand Chances are, you or someone you know puts on mascara by pumping the wand back and forth in the tube. It makes sense to think you’re getting an even coat to apply to your lashes. But this is one of the worst makeup habits for applying mascara. The problem with pumping the wand in and out is that you’re also pumping in air.  Pumping air into the tube limits the lifespan of your product by making it dry out faster. It can also cause flakiness and clumping, leading to uneven lashes.   Instead of pumping the wand, the best way to use mascara is by gently circling the wand inside the tube. Sleeping with makeup on Makeup covers the skin to make it look beautiful and smooth. But sleeping with makeup on can suffocate your skin, causing clogged pores by trapping dirt and oils into your skin. This can lead to dry, dull-looking skin. Skipping moisturizer Moisturizer is one of the most essential products for your skin. It keeps your skin young and fresh and aids in a flawless makeup application. If you don’t have time to apply makeup, make sure you still moisturize. What happens when you skip this step? If it’s not often, it’s fine. But over time, it can lead to dryness, wrinkling, and premature aging. When you apply foundation and other products, your skin can become flakey, causing the makeup to be less effective. If you want a flawless complexion, you can’t skip moisturizer. Not cleaning your brushes Makeup brushes are great at giving a clean and blended makeup application. But people forget that they need to be cleaned. When you don’t clean your brushes, they can breed bacteria, causing issues like dry skin and itchiness. Brushes should be cleaned at least once a week to avoid the buildup of debris and oils. Wearing too much makeup Wearing cosmetics is a great way to feel beautiful, but it’s best done in moderation. It can be easy to put too much on your face or to apply it too often.   Your face needs to breathe and needs at least one day a week without makeup. Caking on too much foundation or never letting your skin breathe can lead to skin damage. This includes clogged pores, dry and dull-looking skin. When you notice new blemishes, you’re probably tempted to cover them up with foundation. The best thing you can do is let it breathe for a while and make sure your makeup habits aren’t causing them. Wearing makeup isn’t a bad thing. But one just needs to make sure that it is not becoming a habit of hiding the real skin underneath.  - Aakanksha Singh Using expired product Have you ever looked through your makeup bag and noticed a cosmetic that’s a few years old? You might not have used it as much as you thought you would and may be surprised to see it still looks ok. You may be tempted to use it and get your money’s worth. This isn’t a good idea because using makeup products beyond a certain amount of time isn’t always safe.   Old products can breed bacteria, causing acne and clogged pores if used on your skin.  And if it’s been long enough, it may even be dry and flakey or dull in color. It’s best to simply start over with fresh product. One bad habit often spoils a dozen good ones.  - Napoleon Hill What will these bad makeup habits do? Bad beauty habits may seem like no big deal. So you don’t clean your brushes every week, and you sleep with makeup on sometimes. Not a problem, right? The truth is, these makeup habits can lead to serious skin damage. Forgetting once in a while is fine, but more than a few times a week can lead to the problems below. Clogged pores Have you ever had a rough week and then noticed new blemishes on your skin? This is likely the result of clogged pores. Pores are tiny openings where microscopic particles can pass through, allowing products like makeup and lotion to settle in your skin.   Because your skin has pores, it needs to be able to breathe. When bad beauty habits occur, it can suffocate them, causing them to clog up. This will often lead to oily skin, acne, and wrinkles. Wrinkles and premature aging When you think of wrinkles and premature aging, it’s easy to assume that as long as you don’t smoke or stay too long in the sun, you’ll be fine. Unfortunately, bad makeup habits can also cause these issues. Sleeping with your makeup on can cause stress to your skin and particles to get trapped in your pores.  Permanent skin damage Some bad beauty habits can cause permanent skin damage. The good news is that a lot of skin damage can be reversed with the development of good habits. But take care, not all makeup tips are created equally. Make sure to thoroughly research and understand any new practice before adding it to your daily makeup routine.  Shorter lifespan of cosmetics It’s no secret that cosmetics are expensive. Looking your best isn’t cheap, so you don’t want your products going bad before you’ve had a chance to use them.  In order to prevent product from drying up or becoming clumpy, it’s important to treat your cosmetics carefully and use them correctly. Here are some makeup tips to help form good habits Micellar water  Micellar water is a type of facial cleanser made with water and micelles. Micelles are cleansing molecules that can lift impurities, makeup, and dirt off your face.   What makes this product unique is it doesn’t take moisture out of your face, the way a lot of facial cleansers do. It’s also suitable for any skin type, even sensitive skin.   To use Micellar Water, simply apply some with a cotton pad, wiping your face like you would with a towelette. The best part? You don’t need to rinse it off. If you find yourself sleeping with your makeup on because you’re too tired to take it off, this product is a great beauty habit to form. Just apply it and fall asleep. You can even use it to clean your makeup brushes. Just put some in a container and twirl your brushes around to remove any makeup and debris. Then, allow it to air dry.   A change in bad habits leads to a change in life. - Jenny Craig Keep moisturizer and wipes by your bed Some days you are too exhausted to do a deep clean on your face. We get it, many of us lead demanding lives with long days. But bad beauty habits open doors to negative side effects. If you don’t have the energy to do a full facial cleanse, at least take your makeup off. Do you have a nightstand? If so, keep some moisturizer, and makeup removal wipes there. It’ll only take a minute to wipe the makeup off your face and apply a layer of moisturizer before falling asleep. Your skin will thank you.    Rotate cosmetics often It’s not enough to take your makeup off each night so your skin can breathe. It’s important to make sure the products you use are still functional. Expired products can not only cause skin damage by exposing it to bacteria, but it can also look flakey and dull. It’s not worth it. Look up the lifespan of the makeup and skincare products you have to get an idea of what is still good to use. Some products have a two-year shelf life. Others, such as some eye cosmetics, need to be rotated every three months. Make sure you replace your products as needed, and if you find yourself not using it up in time, consider buying a smaller amount. Do you often forget when you bought your products? Next time, get some stickers and label them with the date you purchased the product and how long they’ll be good for.     Makeup plays an important role in helping women feel beautiful. Good makeup habits help ensure clear, smooth, and beautiful skin for a long time.     What bad makeup habits do you need to change?   Share this article, and let us know which one you’re going to change first.

Queen’s Gambit Makeup and Fashion
March 03, 2021
Queen’s Gambit Makeup and Fashion

Netflix launched a limited series in October called The Queen’s Gambit, and we are obsessed with the hair, makeup, and fashion! The show is based on Walter Tevis’ novel, and tells the story of chess genius, Beth Harmon (Anya Taylor-Joy). We share her highs, lows, addictions, successes, and everything in between.  But if there’s one thing we can't get enough of it’s her impeccable ‘50s & ‘60s inspired style. Beth finds herself in a field dominated by men wearing classic white shirts paired with thick-framed glasses. Suddenly, she’s a style icon, managing to seamlessly blend the starkly contrasting chess and fashion worlds together.  Here are some of the most iconic looks from the show.  Classic Makeup Beth Harmon’s makeup follows a natural evolution throughout the show, as she grows up and finds her own unique sense of style. Her signature look is usually ‘60s inspired with perfect winged eyeliner and a bold lip. We all know how difficult it is to get those wings right, which is why Beth’s makeup has us mesmerized. There’s only one moment where she veers away from this classic look and channels a wild child style.  Insider secret: The Queen's Gambit makeup artists had to go against their natural urges and apply her makeup badly on purpose for these scenes! Get Beth’s Classic ‘60s Look: Use a black liquid eyeliner to perfect those wings (we’ve got a step-by-step guide for you below).   Apply some classic French mascara for a natural, feminine look.  Try our long-lasting matte lipstick in your favorite shade to complete the look.  Bold Bangs A younger Beth models some of the boldest cropped bangs we’ve ever seen. A little harsh on the eye, but very common for children in orphanages at the time. Every child would get the same cut because it was practical and easy to manage.  Although the look is severe, there’s a soft charm to it that draws you in. While it’s not for everybody, this hairstyle combined with the fiery red color creates a real statement look.  Tea-length Dress In the show, the first item of clothing Beth is able to buy with her own money is a checked, tea-length dress. It’s full-skirted, totally retro, and oh-so feminine.  If you’re looking for one of these dresses, the best place to head is your local vintage shop. You can pair it over a blouse like Beth does, or wear it on its own and show a little more skin. Throw a modern sweater or jacket on top for an eclectic look.  Embrace Straight Lines The ‘50s were all about the hourglass figure, with Christian Dior popularizing the “New Look” for women. But the ‘60s saw a backlash with anti-hourglass silhouettes being most desired.  Think straight-cut dresses, jackets, and sweaters. While it's not inherently feminine, this silhouette can be oh-so-flattering. Beth shows us this with her simple-yet-stylish mini dresses. Queen's Gambit Makeup: Perfect Winged Eyeliner If there’s one thing Beth is famous for, it’s wearing winged eyeliner throughout the Queen's Gambit. But how do you get this look? First thing’s first, you’ll need a black liquid eyeliner with a fine point. If you’re new to this, use the dot to dot approach by marking out the line of the wing you want to create. The goal here is to go upwards and outwards. Check you’re happy with the symmetry on both eyes, then lightly connect the dots.  Leave it to dry before adding voluminous mascara to your lashes for a glamorous ‘60s look.  And if you really struggle to keep a steady hand, you can try a winged eyeliner stamp to help you. Chessboard Chic Taking inspiration from Edie Sedgwick, Jean Seberg, and Pierre Cardin, Beth dazzles in outfits filled with striking geometric patterns, subtly mirroring the chessboard. A whopping 12 of her on-screen outfits feature geometric print! A simple, sleeveless checkered dress and square printed shirt were standout looks. Beth’s style is fitting for the time, yet filled with her desire to break out of the box and find her own way.  To recreate this look, choose one item of clothing to work the geometric pattern in, and keep everything else simple. You don’t want to look like a walking chessboard!  Monochrome Magic As a further nod to her deep love of chess, we see Beth in a multitude of monochrome outfits.  Her black and white shift dress was perhaps the most striking black and white outfit of all. So elegant and sophisticated, but with a cheeky element of fun thrown in.   Black and white are timeless and will never go out of style. You can go all black, all white, or mix and match as you like! Luxe Loungewear Even when she’s relaxing on the sofa at home, Anya Taylor-Joy’s character looks effortlessly chic.  Think pale blue cashmere PJs, a dusty pink cardigan, soft cozy sweaters, and plain black slacks. Each piece can be worked into her going out wardrobe, taking her from night to day. To get Beth’s luxe lounge look, go for pieces that are multi-functional. Think practical, comfy, and pretty.  If only we could look this good vegging out on the sofa! Vintage Accessories Aside from geo patterns and monochrome colors, you can count on Beth to be rocking a Peter Pan collar or a silk scarf.  The round collar features everywhere: from dresses all the way to a buttoned vest. It’s a lovely feminine style with a vintage nod.  When it comes to scarves, Beth often ties them around her head, but they work just as well around the neck to brighten up any outfit.  The Final Episode: Classic 1950s And '60s Makeup We couldn’t do a roundup of the Queen's Gambit makeup and fashion without mentioning Beth’s iconic all-white look in the final episode.  This is the most confident and feminine Beth looks throughout the entire season—proving that you don’t have to choose one or the other. Her hair is sleek to create a more mature, sophisticated look, and her classic ‘60s makeup is immaculate. Her red lips look striking against her white coat and hat, and she looks super sexy.    We didn’t want the show to end. But if it had to, we’re glad Beth went out looking like this.       All Images are property of Netflix