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How to Pick the Perfect Mascara for your Lashes

We are all born with a different set of lashes and this is a wonderful thing. But have you ever wondered how to pick the perfect mascara for your lashes?

Working with what you’re already blessed with is the secret to making the most out of make-up

You might think you can choose any old mascara, and you’d be forgiven for being overwhelmed by the thousands of different options out there. But the mascara formula you choose, the brush shape, and the way you apply it can all have a dramatically different effect on your lashes

If that sounds like a lot of effort to figure out, don’t worry, it’s not. 

We’ve put together this simple guide on how to pick the perfect mascara for your lashes.

Say hello to long, lush lashes all day, every day! 

Woman putting on makeup

The perfect mascara for beginners

First up, regardless of how old you are, it’s never too late to start using makeup. And if you are a beginner, mascara is one of the easier products to add to your daily beauty routine. But if you find yourself not knowing where to start, don’t panic. 

Ask yourself if you want regular mascara or waterproof mascara

Waterproof mascara is good for hot and humid climates when you know you’ll be working up a sweat, or you’re attending an event where you know you may cry (funerals, weddings, etc.)

For all other occasions, regular mascara is probably the best option. It’s easier to remove at the end of the day and will be kinder to your lashes. Try our Classic French Mascara, which is perfect for creating a natural everyday look.

The best mascara for short lashes

Women who have naturally short lashes may instantly reach for extensions and false eyelashes. But there’s a lot you can do to increase your lash length with a good mascara and wand, and some insider techniques.

Before applying mascara, always brush through your lashes. This helps spread them out and allows the mascara wand to coat each individual lash, giving you maximum coverage and length.

Next, always twirl the mascara wand when removing it from the tube. Avoid pumping it because this can lead to clumping!

Finally, move the wand in a zig-zag motion from the root of your lashes all the way to the tip. This will help you coat each lash evenly and make the most of your short lashes. Don’t forget to coat all sides of the lashes (above and below) because this will create the illusion of more length and volume. 

mascara application

The best mascara for volume

French women have become well-known across the globe for their dramatically sexy eyelashes, with tons of volume. Although they’re known for their effortless style and minimal makeup, leaving the house without a swoosh of mascara would be a faux pas

But how do you achieve this look without relying on falsies? 

It’s all about the prep and technique. Brush your lashes, use a primer if desired, then apply your chosen mascara. Use a couple of coats to create a thicker, more dramatic look. 

For French-style lashes that last all day, we love the Provocation Instant Volume Mascara. It’s smudge-proof, long-lasting, and promises that volume you’ve been searching for. 

French mascara

The wand you choose to apply your mascara will affect your end results greatly! A mascara wand with short, rubber bristles (like the one pictured above) is perfect for a classic clean finish with just the right amount of lengthening and thickening. The Cabaret Première mascara boasts a petite wand that coats every lash for the perfect amount of volume.

Another way to achieve voluminous lashes is to try a tubing mascara. These contain polymers that wrap around your lashes, which also prevents smudging and flaking. Plus, it makes removing your mascara a breeze, because these “tubes” just slide off with some warm water and a little pressure. Say au revoir to scrubbing your face until it’s red and raw.

The perfect mascara for that extra fluttery look

fluttery lashes

If you’re looking for the perfect mascara trend right now, it’s the extra fluttery lash look

This is a dramatic look perfect for those of you who like to experiment and play with new beauty trends. 

Choose your favorite mascara (darker shades will have a more striking effect) and wiggle the wand from root to tip, gently fanning your lashes out as you go. This is really fun to play with at night. And because it’s such a bold look, you can keep the rest of your makeup low-key and natural. 

The best mascara for sensitive eyes

Many women find that they have sensitive eyes, which means finding a mascara that doesn’t irritate them can be challenging. Things like dust, allergies, and wearing contact lenses can all lead to increased sensitivity. 

But you don’t have to tolerate stinging and streaming eyes throughout the day. You can simply choose a mascara that is kinder to your skin.  

It’s a good idea to experiment with different mascaras and see which one is easiest to remove at the end of the day. Having to scrub your skin vigorously will worsen the irritation. Try out different brush types to see which works best for you. 

When it comes to the application, avoid applying mascara directly at the root of your lashes. Start slightly above this point so you’re further away from your eye. This can really help reduce any irritation. 

Stylish French woman

The best mascara for straight lashes

Remember, there’s no such thing as bad eyelashes. 

So for those of you with straight lashes looking for more curl and lift, we want you to know that your lashes are already beautiful the way they are. But on those days when you’re looking for more of a pop, here’s what you need to know.

An eyelash curler is your best friend. Opt for a wide clamp curler if possible, as these work well on flat lashes. A heated lash curler can also be effective—use a hairdryer to heat it for a few seconds. Always test it on the back of your hand to make sure it’s not too hot before going near your eye area!

Next, use an eyelash primer. This will help keep that curl and lift you’ve just created in place.

Finally, top this off with your chosen mascara. Some mascaras contain film-forming polymers which help maintain the curl of your lashes for longer. Another option is to go with waterproof mascara because it’s drier than regular mascara, which means it retains that curved shape better.    

And that is how to pick the perfect mascara for your lashes, no matter what shape or texture they are.

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Queen’s Gambit Makeup and Fashion
March 03, 2021
Queen’s Gambit Makeup and Fashion

Netflix launched a limited series in October called The Queen’s Gambit, and we are obsessed with the hair, makeup, and fashion! The show is based on Walter Tevis’ novel, and tells the story of chess genius, Beth Harmon (Anya Taylor-Joy). We share her highs, lows, addictions, successes, and everything in between.  But if there’s one thing we can't get enough of it’s her impeccable ‘50s & ‘60s inspired style. Beth finds herself in a field dominated by men wearing classic white shirts paired with thick-framed glasses. Suddenly, she’s a style icon, managing to seamlessly blend the starkly contrasting chess and fashion worlds together.  Here are some of the most iconic looks from the show.  Classic Makeup Beth Harmon’s makeup follows a natural evolution throughout the show, as she grows up and finds her own unique sense of style. Her signature look is usually ‘60s inspired with perfect winged eyeliner and a bold lip. We all know how difficult it is to get those wings right, which is why Beth’s makeup has us mesmerized. There’s only one moment where she veers away from this classic look and channels a wild child style.  Insider secret: The Queen's Gambit makeup artists had to go against their natural urges and apply her makeup badly on purpose for these scenes! Get Beth’s Classic ‘60s Look: Use a black liquid eyeliner to perfect those wings (we’ve got a step-by-step guide for you below).   Apply some classic French mascara for a natural, feminine look.  Try our long-lasting matte lipstick in your favorite shade to complete the look.  Bold Bangs A younger Beth models some of the boldest cropped bangs we’ve ever seen. A little harsh on the eye, but very common for children in orphanages at the time. Every child would get the same cut because it was practical and easy to manage.  Although the look is severe, there’s a soft charm to it that draws you in. While it’s not for everybody, this hairstyle combined with the fiery red color creates a real statement look.  Tea-length Dress In the show, the first item of clothing Beth is able to buy with her own money is a checked, tea-length dress. It’s full-skirted, totally retro, and oh-so feminine.  If you’re looking for one of these dresses, the best place to head is your local vintage shop. You can pair it over a blouse like Beth does, or wear it on its own and show a little more skin. Throw a modern sweater or jacket on top for an eclectic look.  Embrace Straight Lines The ‘50s were all about the hourglass figure, with Christian Dior popularizing the “New Look” for women. But the ‘60s saw a backlash with anti-hourglass silhouettes being most desired.  Think straight-cut dresses, jackets, and sweaters. While it's not inherently feminine, this silhouette can be oh-so-flattering. Beth shows us this with her simple-yet-stylish mini dresses. Queen's Gambit Makeup: Perfect Winged Eyeliner If there’s one thing Beth is famous for, it’s wearing winged eyeliner throughout the Queen's Gambit. But how do you get this look? First thing’s first, you’ll need a black liquid eyeliner with a fine point. If you’re new to this, use the dot to dot approach by marking out the line of the wing you want to create. The goal here is to go upwards and outwards. Check you’re happy with the symmetry on both eyes, then lightly connect the dots.  Leave it to dry before adding voluminous mascara to your lashes for a glamorous ‘60s look.  And if you really struggle to keep a steady hand, you can try a winged eyeliner stamp to help you. Chessboard Chic Taking inspiration from Edie Sedgwick, Jean Seberg, and Pierre Cardin, Beth dazzles in outfits filled with striking geometric patterns, subtly mirroring the chessboard. A whopping 12 of her on-screen outfits feature geometric print! A simple, sleeveless checkered dress and square printed shirt were standout looks. Beth’s style is fitting for the time, yet filled with her desire to break out of the box and find her own way.  To recreate this look, choose one item of clothing to work the geometric pattern in, and keep everything else simple. You don’t want to look like a walking chessboard!  Monochrome Magic As a further nod to her deep love of chess, we see Beth in a multitude of monochrome outfits.  Her black and white shift dress was perhaps the most striking black and white outfit of all. So elegant and sophisticated, but with a cheeky element of fun thrown in.   Black and white are timeless and will never go out of style. You can go all black, all white, or mix and match as you like! Luxe Loungewear Even when she’s relaxing on the sofa at home, Anya Taylor-Joy’s character looks effortlessly chic.  Think pale blue cashmere PJs, a dusty pink cardigan, soft cozy sweaters, and plain black slacks. Each piece can be worked into her going out wardrobe, taking her from night to day. To get Beth’s luxe lounge look, go for pieces that are multi-functional. Think practical, comfy, and pretty.  If only we could look this good vegging out on the sofa! Vintage Accessories Aside from geo patterns and monochrome colors, you can count on Beth to be rocking a Peter Pan collar or a silk scarf.  The round collar features everywhere: from dresses all the way to a buttoned vest. It’s a lovely feminine style with a vintage nod.  When it comes to scarves, Beth often ties them around her head, but they work just as well around the neck to brighten up any outfit.  The Final Episode: Classic 1950s And '60s Makeup We couldn’t do a roundup of the Queen's Gambit makeup and fashion without mentioning Beth’s iconic all-white look in the final episode.  This is the most confident and feminine Beth looks throughout the entire season—proving that you don’t have to choose one or the other. Her hair is sleek to create a more mature, sophisticated look, and her classic ‘60s makeup is immaculate. Her red lips look striking against her white coat and hat, and she looks super sexy.    We didn’t want the show to end. But if it had to, we’re glad Beth went out looking like this.       All Images are property of Netflix

Step-by-Step Winged Eyeliner
February 24, 2021
Step-by-Step Winged Eyeliner

Perfect winged liner is one of the most challenging makeup techniques to master. At first swipe, you end up with an overly subtle winged eyeliner, so you decide to add just a touch more, and next thing you know, you’ve overdone it… Don’t even get us started on getting both eyes to match!  The only thing that might be tougher than winged eye makeup is a vivid red pout, so it’s funny how one of our favorite go-to looks in French beauty is a combination of these two. Through years of practice, we've refined our skills and uncovered some of the best winged eyeliner hacks that make achieving that subtle wing a little easier. Today, we’ll be sharing all of our tips with you!  What kind of winged eyeliner look do you want?  Are you aiming for a natural winged eyeliner look, or would you prefer a dramatic cat eye? Winged eyeliner comes at a few different intensity levels, and the angle of your wing will have a big impact on your look.  These days, the sharp “fox” winged eyeliner look has become especially popular, but we’re still enamored with the subtle winged eyeliner of the ‘40s and the sultry winged eye makeup of the ‘70s. While you do need to decide on the kind of look you want, our tips will help you achieve the perfect winged eyeliner every time.  Winged eyeliner for different eye shapes Taking your eye shape into account will help you figure out how to master the wing since when you draw on a liquid liner, you’re effectively changing the borders of your eye.  The more sharply angled your eyeliner, the more upturned your eyes will look, while if you go horizontal, they’ll look a little sleepy and sultry.  As for the lash line, a rounded shape will make the eyes look doll-like, while progressing from thin to thick towards the outer corner will make the eyes look almond-shaped.  What about the inner corner?  In classic French beauty, we like to stop the eyeliner before the inner corner, and sometimes even at the eye’s center; this opens the eyes and gives the face a very fresh look.  However, in recent years, it’s become trendy to aim for a sultry look by bringing the eyeliner all the way down to the inner corner in its own little wing. Feel free to experiment and see what style you like best! Choose the right eyeliner  Liquid and gel eyeliners are the ideal choice for a winged look, but some are easier to work with than others. Gels usually come in a pot, so they require a separate brush, which can be inconvenient at times.  As for liquids, many come with ultra-thin brush applicators that are difficult to control. Felt-tipped pens, like the Feutre Fin, are ideal. With a tapered, sturdy felt tip, a pen eyeliner offers a precise wing but can still cover a lot of space when necessary.  Keep your distance from the mirror  This is one of our most useful winged eyeliner tips, so read closely.  Instead of holding your mirror close to the face as you draw on your eyeliner, take a step back. This will allow you to see both of your eyes simultaneously, which is essential for achieving perfectly symmetrical eyeliner wings. Otherwise, working too close to the mirror can easily result in two gorgeous eyeliner wings that look nothing like the other – giving you a lopsided look.  Steps to a perfect wing Now, for the actual application! If you start with the hard part first, the rest of your winged eye makeup will be a breeze. It just so happens that the most challenging part of winged eyeliner is the wing itself.  Start with the eye you usually struggle with, and draw the lower line of the wing by following your lower lash line.  Do the same thing on your other eye while checking for symmetry in the mirror. Then, draw on each wing’s top line, creating a little triangle at the outer corner.  Once again, do the same on the other eye and check that everything lines up. If your wing is a little more dramatic, you may need to fill it in a little as well.  Small lines from outer corner to inner corner Now it’s time to draw your liner over the lash line. To avoid gaps between the liner and your lash line, pull your lid upwards (gently!) as you apply. Then, working from the outer corner inwards, draw the eyeliner on in short strokes.  Don’t worry too much about achieving a perfect line yet — once you let go of your lid, you’ll be surprised to see how even and delicate your winged eyeliner looks. You can then correct or thicken up the line after you have that base layer down.  Keep the eye open to fit a hooded lid   One common struggle many makeup lovers face is how to apply winged eyeliner to hooded eyes. The secret is to draw the top line of your eyeliner wing while your eyes are totally open so that your eyeliner sort of “skips” over the crease. It’ll look like there’s a little step or divet in your eyeliner when your eyes are closed, but when they’re open, it will look incredibly flattering.  No more winging it  Using liquid eyeliner might seem daunting at first, but with our winged eyeliner hacks and suggestions, we know that not only will you master the wing, but you’ll also refine it to suit your flare.

Bold Beauty Trends Around the World
February 10, 2021
Bold Beauty Trends Around the World

The only thing better than a round-up of the best beauty trends is a round-up of the best beauty trends from around the world!  We’re lucky to live in a time when we’re so connected as a world and can mix and match inspiration and ideas from countries far and wide.  The result?  We get the best beauty tips and secrets from each part of the globe and can take and leave whatever we like.  Love Mexico’s bold lip? Give it a go next time you’re glamming up for a night out. Do you want dreamy, spotless skin? Look to South Korea for its advanced skincare trends and products.  Prefer natural makeup? Australian women have got this down to an effortless art.  This is why makeup is so much fun; you can experiment with new colors, looks, and products using these cultural trends as inspiration every day.  Here are nine of the biggest beauty trends from around the world Enjoy experimenting with your favorites and incorporating them into your everyday makeup routine! Mexico: The bold lip Latina women are infamous for daring to wear bold red lipstick, which pairs perfectly with their sun-kissed skin. And it always looks stunning!  The secret? Confidence.  So many women are afraid of painting on a bold lip out of fear of drawing too much attention or not being comfortable with such an intense look. But finding the courage to rock a red lip might give you the confidence and power you’ve been searching for.  Why not give it a try and see? Another misconception is that red lipstick doesn’t suit everyone. This is a total myth! There is a shade of red out there to suit all skin tones—you just need to find the right one for you. Line your lips first for neatness and extra definition. Finish by filling in your lips with a striking swipe of red. Check out our Long-Lasting Matte Lipstick in Coral & Classic Red for some inspiration.  Save it for a special occasion or a random Monday morning when you want to feel like a goddess. India: Beauty comes from within Indian women have always taken a more holistic approach to beauty and makeup. They look to their individual skin type as a guide for what products and skincare routines they need to create balance in their body.  They’re big on using natural products in their everyday skincare routine.  This includes using coconut oil to moisturize the skin or as a hair mask to create extra shine. The neem plant has anti-inflammatory, antiseptic, and antibacterial properties and is widely used to soothe and treat acne. Turmeric is often mixed into face masks to soften skin and reduce wrinkles.  Keep in mind that you should always test any new product or treatment on a small area of your wrist or elbow before applying it to your face.  India reminds us that beauty doesn’t need to come in the form of expensive store-bought products. Many of the ingredients for their most popular beauty trends can be found in your home and whipped up in a matter of minutes! Japan: The doll blush Many Japanese women have a playful, eccentric approach to makeup, and the doll face look is one of their most popular beauty trends.  The number one thing that stands out is the rosy pink pop of blush. It’s always applied slightly higher on the cheeks, directly under the eyes, making your facial features appear rounder, softer, and more youthful.  Who wouldn’t want that? Blush is often paired with fake lashes and colored contacts to create a more bold and playful look. But you don’t have to go too wild with this trend. A pop of pink blush on its own can look really fresh and vibrant.   France: Strobing makeup If there’s one makeup trend French women loathe, it’s contouring, and we totally understand where they’re coming from. So, instead of using dark pigment to shape the face, they prefer using highlighter to accentuate the parts they want to catch the light.  It’s all about working with the natural angles and beauty of your face, as well as natural light. This brings focus and shape to the face in a subtler way.  It makes sense that French women are a fan of strobing makeup because if there’s one thing they’re renowned for, it’s looking naturally beautiful with minimal makeup.  Combine strobing with a swipe of Classic French Mascara (i.e., the best selling mascara on Amazon), and you’re Paris ready in minutes!   South Korea: Cream skin South Korea is, without a doubt, leading the way when it comes to many skincare trends.  First, they brought us “glass skin” (dewy, reflective looking skin). Next came skip-care (minimizing your skincare routine into fewer steps). And the biggest beauty trend right now is “cream skin.” Based on the skip-care philosophy, cream skin combines toner with moisturizer to create a soft and springy look. It focuses on hydrating and moisturizing the skin with minimal effort.  More hydration + less work? That sounds fabulous to me!  Sweden: The nude lip Nobody does minimalist chic quite like the Swedes do. So it makes perfect sense that their makeup is also simple and understated. A popular, staple makeup trend across Scandinavia is the nudish-grey toned lip.  This is a new take on makeup in the '90s, updated with a taupe or mauve base with gray undertones.  Pair a nude lip with minimal makeup elsewhere for a simple, natural look. Or go for extra drama around the eyes with a smokey eyeshadow and volumizing mascara to make your lashes pop.  UK & Dubai: Bold brows Both the UK and Dubai have welcomed the bold brow trend with open arms. Perhaps this is a backlash from the over-tweezing and waxing culture we’ve become so used to? Either way, we say hell yeah to embracing our natural brows.  You can still tweeze or wax in the middle and over the top of your brows, but avoid going underneath. Follow the natural shape of your brows and allow them to guide you. This is what bold brows are all about.   Use a colored brow gel or powder to fill in any gaps and create a more defined look.   Africa: Glittery eyeshadow African women are pioneers when it comes to countless makeup trends over the past decades. But one of the most fun trends has been incorporating glitter into makeup products. Glitter on the eyes, lips, and cheeks first became popular through superstars Pat McGrath (makeup artist) and Keyshia Ka’oir (celebrity stylist), who used glitter like it was their religion.  The beautiful thing about glitter is you can be as subtle or theatrical as you like with it. Opt for a sheen of glitter in a highlighter, or go all-in with dense, textured glitter on the eyelids.   Australia: Natural makeup that is barely there Few do natural makeup better than Australian women do. Maybe it’s because they’re so used to the vacation lifestyle, with a constant stream of sun, sea, and sand?  Whatever the reason, we’re all for it.  Think glowing sun-kissed skin, neutral eyeshadow tones, a touch of highlighter, and a natural swoosh of mascara to brighten up the eyes. Top tip: Aussie ladies love doubling up on their bronzer and using it as an eyeshadow too.     Egypt: The dramatic smokey eye If we go right back to ancient times, the Egyptians were actually the first people to create an iconic, smokey eye, using a combo of eyeliner, mascara, and eyeshadow. Kohl was used back then to accentuate the eyes and create a powerful look. It was made using natural ingredients, mostly charcoal and galena. Today, it’s especially popular with Arabic and Middle Eastern women. But women worldwide want to know how to create this iconic look, to frame and highlight their eyes.    So whatever your style, try giving some of these bold trends a go! We’re sure you’ll enjoy the process, and ultimately the way you look. Have fun connecting with beauty cultures from around the world, and turn some heads in the process. Be bold, be beautiful, be you.