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How to Pick the Perfect Mascara for your Lashes

We are all born with a different set of lashes and this is a wonderful thing. But have you ever wondered how to pick the perfect mascara for your lashes?

Working with what you’re already blessed with is the secret to making the most out of make-up

You might think you can choose any old mascara, and you’d be forgiven for being overwhelmed by the thousands of different options out there. But the mascara formula you choose, the brush shape, and the way you apply it can all have a dramatically different effect on your lashes

If that sounds like a lot of effort to figure out, don’t worry, it’s not. 

We’ve put together this simple guide on how to pick the perfect mascara for your lashes.

Say hello to long, lush lashes all day, every day! 

Woman putting on makeup

The perfect mascara for beginners

First up, regardless of how old you are, it’s never too late to start using makeup. And if you are a beginner, mascara is one of the easier products to add to your daily beauty routine. But if you find yourself not knowing where to start, don’t panic. 

Ask yourself if you want regular mascara or waterproof mascara

Waterproof mascara is good for hot and humid climates when you know you’ll be working up a sweat, or you’re attending an event where you know you may cry (funerals, weddings, etc.)

For all other occasions, regular mascara is probably the best option. It’s easier to remove at the end of the day and will be kinder to your lashes. Try our Classic French Mascara, which is perfect for creating a natural everyday look.

The best mascara for short lashes

Women who have naturally short lashes may instantly reach for extensions and false eyelashes. But there’s a lot you can do to increase your lash length with a good mascara and wand, and some insider techniques.

Before applying mascara, always brush through your lashes. This helps spread them out and allows the mascara wand to coat each individual lash, giving you maximum coverage and length.

Next, always twirl the mascara wand when removing it from the tube. Avoid pumping it because this can lead to clumping!

Finally, move the wand in a zig-zag motion from the root of your lashes all the way to the tip. This will help you coat each lash evenly and make the most of your short lashes. Don’t forget to coat all sides of the lashes (above and below) because this will create the illusion of more length and volume. 

mascara application

The best mascara for volume

French women have become well-known across the globe for their dramatically sexy eyelashes, with tons of volume. Although they’re known for their effortless style and minimal makeup, leaving the house without a swoosh of mascara would be a faux pas

But how do you achieve this look without relying on falsies? 

It’s all about the prep and technique. Brush your lashes, use a primer if desired, then apply your chosen mascara. Use a couple of coats to create a thicker, more dramatic look. 

For French-style lashes that last all day, we love the Provocation Instant Volume Mascara. It’s smudge-proof, long-lasting, and promises that volume you’ve been searching for. 

French mascara

The wand you choose to apply your mascara will affect your end results greatly! A mascara wand with short, rubber bristles (like the one pictured above) is perfect for a classic clean finish with just the right amount of lengthening and thickening. The Cabaret Première mascara boasts a petite wand that coats every lash for the perfect amount of volume.

Another way to achieve voluminous lashes is to try a tubing mascara. These contain polymers that wrap around your lashes, which also prevents smudging and flaking. Plus, it makes removing your mascara a breeze, because these “tubes” just slide off with some warm water and a little pressure. Say au revoir to scrubbing your face until it’s red and raw.

The perfect mascara for that extra fluttery look

fluttery lashes

If you’re looking for the perfect mascara trend right now, it’s the extra fluttery lash look

This is a dramatic look perfect for those of you who like to experiment and play with new beauty trends. 

Choose your favorite mascara (darker shades will have a more striking effect) and wiggle the wand from root to tip, gently fanning your lashes out as you go. This is really fun to play with at night. And because it’s such a bold look, you can keep the rest of your makeup low-key and natural. 

The best mascara for sensitive eyes

Many women find that they have sensitive eyes, which means finding a mascara that doesn’t irritate them can be challenging. Things like dust, allergies, and wearing contact lenses can all lead to increased sensitivity. 

But you don’t have to tolerate stinging and streaming eyes throughout the day. You can simply choose a mascara that is kinder to your skin.  

It’s a good idea to experiment with different mascaras and see which one is easiest to remove at the end of the day. Having to scrub your skin vigorously will worsen the irritation. Try out different brush types to see which works best for you. 

When it comes to the application, avoid applying mascara directly at the root of your lashes. Start slightly above this point so you’re further away from your eye. This can really help reduce any irritation. 

Stylish French woman

The best mascara for straight lashes

Remember, there’s no such thing as bad eyelashes. 

So for those of you with straight lashes looking for more curl and lift, we want you to know that your lashes are already beautiful the way they are. But on those days when you’re looking for more of a pop, here’s what you need to know.

An eyelash curler is your best friend. Opt for a wide clamp curler if possible, as these work well on flat lashes. A heated lash curler can also be effective—use a hairdryer to heat it for a few seconds. Always test it on the back of your hand to make sure it’s not too hot before going near your eye area!

Next, use an eyelash primer. This will help keep that curl and lift you’ve just created in place.

Finally, top this off with your chosen mascara. Some mascaras contain film-forming polymers which help maintain the curl of your lashes for longer. Another option is to go with waterproof mascara because it’s drier than regular mascara, which means it retains that curved shape better.    

And that is how to pick the perfect mascara for your lashes, no matter what shape or texture they are.

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Why You Should Always Wet Your Makeup Sponge
May 06, 2021
Why You Should Always Wet Your Makeup Sponge

When the Beauty Blender was first released, it shook the makeup world from top to bottom. Before it came around, we were using flat brushes and dry, triangle-shaped sponges. These tools worked, but applying foundation would take ages.  Nowadays, these egg-shaped makeup blenders are the ideal tool for applying a natural-looking layer of foundation or blending out concealer. Reusable makeup sponges give the skin a natural finish, and they’re oh so simple to use.  There are a few key tricks to making a Beauty Blender work, which we’ll explain in this post. The most important amongst them? You have to use your makeup sponge wet. Keep reading to learn why!  Why should you wet makeup sponges?    Using a wet makeup sponge makes a major difference, so here are the reasons why we recommend it so strongly.  Less product waste First of all, using a damp makeup sponge can save you a lot of time and money in the long term, because it wastes less product. When your sponge is dry, it absorbs a ton of foundation right into its center. If you’ve ever found yourself dispensing more and more foundation, but getting no coverage, that’s the reason why.  On the other hand, when the sponge is damp, the water takes up all of the space in the sponge, and there’s no room for the foundation to soak in. Instead, it stays on the surface, so you can stipple it over your skin with no product waste.  Flawless finish  The second reason to use a damp makeup sponge is that it makes your foundation or concealer look so much better. Some of the water in the sponge infuses with the foundation, which gives the skin a more luminous and healthy finish. Because the sponge is expanded, it also leaves less of an imprint on the skin, which leads to a much smoother and more blended finish.  How to use a wet makeup sponge  Whether you’re using a wet makeup sponge to apply or blend your foundation, here’s the most fool-proof way to prep and then use it.    First, run the tap and place your reusable makeup sponge under the stream.  Let the sponge get saturated with water, and then squeeze it a few times. As the sponge takes in the water, it’ll expand to twice or triple its original size.  Turn off the tap, and squeeze the sponge to remove excess water. It should be damp rather than soaking wet.  Then, you can use the sponge to either apply or blend your foundation. Applying your foundation directly with the sponge will give a more sheer application.  If you like full coverage, apply your foundation with a brush or fingers, and then use the sponge to blend it out.  Whether you’re blending or applying, the main trick is to bounce the sponge over your skin. The bouncing motion helps the foundation glide over pores and it blurs away any brush streaks.  Use the tip of the sponge for blending out or applying concealer under the eyes or along the side of the nose. Stick to the same bouncing motions as you apply it to those smaller areas.  Once your foundation is perfected, you can finish off the rest of your makeup!  More tips for using a makeup blender  Using a Beauty Blender the classic way is great, but we have a few more hacks that will allow you to get the most out of your reusable makeup sponge!  If you don’t like getting your hands dirty, you can use your Beauty Blender to apply moisturizer and primer before you do your makeup.  If your skin is especially dehydrated, you can saturate your Beauty Blender with a moisturizing toner, which will hydrate the skin even more dramatically.  For days when you really need your makeup to last, saturate your reusable makeup sponge with a setting spray, instead. It’ll help lock your foundation in place as you apply it.  If your skin is oily or you’d like to waterproof your makeup, you can use a damp makeup blender to press translucent powder into your skin to set your base. While this technique can make dry skin look drier, it works well for those with oily skin, helping to make your foundation incredibly budge-proof.  If you make any mistakes winging out your eyeliner or you want your eye makeup to have a sharper line, put a bit of foundation along the side of the pointy end of your sponge. Then use it to clean up the lines along the outer corner of the eye.  A Beauty Blender is perfect for applying and blending out cream blush, highlighter, or contour! Use the pointy end to add those contour lines, or blend out your blush with the rounded end for a very natural flush of color.   Don’t forget to wash it  Finally, once you finish your makeup, always remember to wash your sponge with soap and water! Otherwise, Beauty Blenders can harbor bacteria if they’re left dirty or damp.  To clean your sponge, hold it under the running tap, and then add some soap. Squeeze it a few times so it foams up well, and finally, rinse it clean. Squeeze it to get as much of the water out, and then place it somewhere clean and safe to air dry. This will keep your reusable makeup sponge in top shape for up to 6 months.  Flawless foundation every time Considering how simple of a trick it is, using a wet makeup sponge has an amazing impact! There is no better way to guarantee a seamless and natural-looking foundation application. Give this trick a try to stop wasting foundation and to perfect your base. 

Life-Changing Skin Care Tips Inspired by French Beauty
April 30, 2021
Life-Changing Skin Care Tips Inspired by French Beauty

The modern skincare world can seem incredibly complicated, with a ton of different products and so much advice. The French skincare routine is much easier compared to some of the 10-step routines we’ve been seeing online!  In reality, there are a few different ways to achieve healthy skin, so our goal is to help you with simple yet life-changing advice. When it comes to French beauty, it’s not only about your specific products but also how you use them!  With these easy skin care tips, you’ll be able to make the most out of your beauty routine.  French pharmacy brands In France, most women buy their skincare products at the pharmacy, and French pharmacy brands are an important staple in most French skincare routines. These brands are renowned for formulating gentle products that are suitable for sensitive skin, and for investing a lot of money in clinical research.  While French pharmacy brands put a large emphasis on science, their products still contain a lot of lovely natural skin care ingredients that have their own nourishing effects on the skin.  Be consistent French skincare comes at all kinds of price points, and contrary to popular belief, more expensive doesn’t always mean better. That’s why another one of our most important tips for great skin is to be consistent, no matter what products you decide to use.  Cultivate skincare as a habit that you do every day, without changing up your products too much from day-to-day. Remove your makeup and moisturize every night, and wear sunscreen every morning. This consistency will pay off in the long term, by keeping your skin at optimal health for years to come.   Cleansing should be gentle One of the most important French beauty secrets to healthy skin is gentle cleansing, no matter your skin type. In many countries, those with oily skin resort to scrubbing their face with harsh, stripping cleansers that throw their skin off balance, leading to irritation, breakouts, and more oiliness.  However, in the best French skincare routines, cleansing is gentle and usually done with creamy milk cleansers. These days, oil cleansers and micellar water are also incredibly popular, but the key is to avoid any harsh, foaming cleansers.  Moisturize damp skin Another easy skincare tip that makes a big difference is to apply moisturizer to the skin when it’s damp. This also applies to serums, essences, and any other hydrating skincare steps, although in French beauty, it’s okay to keep things minimal.  Water makes the skin more permeable, so moisturizing agents sink in more deeply instead of sitting in a layer on top of the skin. The result is bouncy, more hydrated skin that feels soft to the touch but never greasy.  Don’t neglect the neck and decolletage   The skin doesn’t stop at the face! The French skincare routine extends from the face to the neck and chest, since those areas are all actually quite similar when it comes to skin thickness and level of exposure to the elements. Make sure to use your cleanser, moisturizer, and sunscreen from the face all the way down to your decolletage.  It’s particularly important if you rely on your skincare routine to prevent premature signs of aging. If you forget to care for your neck, it’ll be an instant giveaway.  Nurture your body with oils The rest of the body also deserves some attention, although it doesn’t necessarily need the same products as the delicate skin on the face and neck. The skin on the body is a little thicker and it’s usually less prone to acne, which is why French women love to nurture it with body oils rich in beneficial fatty acids and regenerative antioxidants. Just as with the face, the body is also most ready to accept moisture when it’s damp. The best time to use body oil is immediately after the shower when the skin is totally saturated with water. Using oil immediately after will help to prevent that water from evaporating, which will leave the skin hydrated and soft.  Skincare can be aromatherapeutic    This skincare tip won’t work for everyone, but for many French women, it’s what makes their beauty routine so fun. France has a centuries-old tradition of perfumery, essential oil production, and aromatherapy, which also touches into the skincare world.  While the benefits that essential oils have for the skin are debatable, it’s undeniable that they can have a beneficial effect on the mood. Lavender is incredibly calming while rose essential oil can make you more cheerful.  Using natural skincare with essential oils can have a positive impact on your mental health, and it can also simply make the skincare experience more sensorial and enjoyable! If your skin is sensitive to fragrances, try lighting a scented candle while doing your beauty routine, instead.  Go all-out with the occasional treatment While consistency is important, treating yourself to some extra self-care can also be beneficial! In general, it’s not great to surprise the skin with new products, but a few times a week, you should exfoliate or mask your skin and give yourself a longer-than-normal massage.  While these added treatments aren’t mandatory for healthy skin (it’s what you do every day that really matters), they’re still an easy way to amp up your glow and to feel pampered.  It’s not all or nothing Since consistency is so important, we also want to reinforce that skin care is not all or nothing! While a multi-step routine with double cleansing, toning, multiple serums and creams can be nice, you’re also allowed to keep things basic and even to take shortcuts.  Having a few pre-planned shortcuts, like a bottle of micellar water in a cupboard for easy makeup removal or a bottle of face lotion near your bed can go a long way towards helping you maintain your consistency on nights when you’re too tired to go all-out.  Simple skin care success  Skin care is highly individual since each person has a different skin type and slightly different concerns. However, our tips for great skin are universal, because no matter who you are or what your budget is, you deserve to have healthy, well-cared-for skin!

The Five-Piece French Wardrobe, Explained
April 20, 2021
The Five-Piece French Wardrobe, Explained

Have you heard of the 5-Piece French wardrobe?  This is not just any wardrobe. It’s the secret to attaining that effortlessly chic Paris style we all swoon over. Plus, it’s the best way to build a capsule wardrobe that is both fun and functional, and helps you get the most out of every piece you purchase.  Have you ever woken up in the morning, stared at a huge closet packed with clothes, and thought, “I’ve got nothing to wear?!” Do you keep buying more stuff each season, and need a way to curb those bank-draining spending habits? If you find yourself nodding your head, this French wardrobe philosophy might be a match made in heaven for you.  Don’t panic over the whole “five-piece” scenario. It’s not a wardrobe built of just five pieces—that would be crazy.    All will be revealed in this article. The ins and outs of a five-piece French wardrobe Minimalist French style is all about investing in fewer pieces that are higher in quality, and will hopefully last you a long time. It’s focused on longevity rather than trends. And this is exactly where this French wardrobe philosophy stems from.  There isn’t a set number of pieces or a timetable to follow.  To start, you build a solid collection of basic pieces. Things like plain t-shirts, black tailored pants, and a classic white shirt—simple items that can be mixed and matched with everything in your wardrobe. If you find any gaps, fill these in with new staples.  Each season (four times per year), you’re allowed to purchase 5 new investment pieces to help you build your collection. These should be non-basic pieces. You can take as much time as you like choosing these—there’s no rush! The point of this is to refresh your look with each passing season, but to also focus on investing in pieces you truly love and will wear for years to come.  Five might not sound like much, but trust us on this one; coupled with your trusty basics, this will give you endless outfit combos that will embody that French I-just-woke-up-like-this look. The rules: The 5-piece French wardrobe can be a little tricky to understand at first. So, here are some of the rules you need to know before you get started. Basics don’t count towards your five pieces, and can always be replaced. Makeup doesn’t count. Accessories, socks, and underwear don’t count (unless they’re particularly pricey purchases.) Shoes do count. And everything else that’s not mentioned above counts.  How to get started creating your 5-piece French wardrobe The secret to rolling out of bed and looking like one of those impeccably dressed French women you see on Instagram is focusing on fit.  The reason these women look so good in simple clothing like jeans and a plain white tee is because of the fit. They wear flattering cuts and silhouettes. Instead of following the trends, they stick to what works for their unique shape.  So the message is, it’s not what you buy, it’s how it fits you. Remember, you’ll only be purchasing 20 new non-basic items each year, so choose wisely.  Out with the old Get started by clearing out your wardrobe. Donate anything that no longer fits you, or that you haven’t worn in the past year. Chances are if you haven’t worn it by now, you never will! Hold on to any basics that fit you well, and part ways with the rest. Be ruthless through this process.  If you notice any gaps, make a list of what you need and start shopping. Don’t rush to buy everything at once. Take your time, be considerate, and choose quality items that feel good against your skin. Because when you feel good, you will look good.   Back to basics We touched on basic pieces a little earlier, but what exactly is a “basic” item of clothing?  Generally, it’s a functional piece of clothing that you don’t need to spend a ton of money on. Basics will generally be plain or block colored, practical, and go with those fancier, statement pieces in your wardrobe.  French outfit essentials: Items every woman should have in her wardrobe Here are some of the pieces you should think about stocking up on to make sure your wardrobe game is on fire.  Tops: block colored t-shirts, button-up white shirts, silk camis. Pants: well-fitting straight-leg jeans, tailored pants Skirts: pencil skirt, white linen skirt, block colored mini skirts Dresses: a little black dress Shorts: jean shorts, linen shorts Sweaters: cashmere sweaters, oversized wool sweaters, cozy cardigans Outerwear: a trench coat, a classic blazer, a leather jacket Shoes: ballet pumps, brown/black heeled boots, sandals, court shoes. Make your shopping list for this season. The great thing about the 5-piece French wardrobe is that each season you get to make a wish list of things you want to add to your collection. What have you had your eye on for a while? What are you noticeably missing right now that would take your wardrobe to the next level? Set yourself a reasonable budget each season for your 5 pieces. It’s okay to spend more on these items than you usually would, because the focus is on quality pieces that last longer. So don’t scrimp, but don’t blow more than you can afford. And that’s how to create a 5-piece French wardrobe! The only other rule is to have fun creating your capsule collection. It won’t be long before you have a beautifully sustainable and ethical wardrobe that makes getting dressed each morning a joy. Why not use these principles and apply them to your other purchases too?  For example, focus on investing in good makeup: a quality mascara, a classic red lipstick, and the perfect shade and texture of foundation for your skin.  Follow these steps, and you’ll be Paris-ready in no time.