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The Marie Kondo Method Meets French Beauty

If you love beauty as much as we do, it can be easy to get into a mindset that “more is more.” But after a while, we find ourselves overwhelmed by a large, disorganized makeup collection, with more items than we can ever dream of using! 

For French beauty enthusiasts, having too much stuff just isn’t helpful, since the French approach to makeup is simplified and precise. 

It turns out that by organizing your makeup collection according to the tips of Japanese tidying guru Marie Kondo, it’s much easier to achieve an effortless French beauty routine! 

Follow our guide to learn about the KonMari organizing method and how to apply it to your makeup storage

The basic elements of KonMari organizing

Tidy and well-folded clothes

In her book, The Art of Tidying Up, Marie Kondo outlines both her philosophy and methodology for tidying homes. The basic principles of KonMari are fascinating and incredibly helpful. 

Tidying is a special event

As Marie Kondo explains, tidying is a special event and you should only do it once in your lifetime (or, at least the very least, extremely infrequently), as a total reset. She views it as a life-changing and joyful experience with a spiritual element. 

Before beginning the process, she also recommends taking a moment to visualize your ideal life in as much detail as possible. This will help direct and guide you through the process of organizing and decluttering your life

Working in categories

KonMari organizing is done in categories of items, not room by room or drawer by drawer. The categories are precise, but within them, there are more loose subcategories. It’s important to go through them in the order she outlines: 

1) Clothes: Tops, bottoms, items that hang, socks, etc. 

2) Books: Pleasure reads, practical books, etc. 

3) Papers: Documents, receipts, bills, etc. 

4) Komono or miscellaneous items: Electronics, office supplies, skincare, makeup, and more.

5) Sentimental items: Photos, keepsakes, love letters, etc. 

Discard what doesn’t spark joy

Now the tidying really begins! Working in categories (starting with clothes), make a large pile of all of the items within that category that are in your house (as well as in your bag, car, or garage). 

One-by-one, take each item, examine it briefly, and see if it “sparks joy.” That’s the only criterion by which you decide whether to keep or discard something. This way, at the end of the process, you’ll feel calm knowing that you only own objects that bring you joy. If you decide to discard something, take a moment to thank it for its service. 

Afterward, as a separate process, you can sort through the discarded items to see what you’ll toss, what you’ll recycle, and what you’ll donate.  

A place for each item

Once you’re left only with objects that spark joy, you need to decide where to store them. While Marie Kondo isn’t a fan of fancy storage solutions, she does emphasize that each object should have its place, usually in a drawer or even an open shoebox. 

Knowing where each item belongs simplifies life in two ways: You’ll always know where to find an object, and you’ll always know where to put it once you’re done with it. This is the simple beauty of KonMari organizing 

Another one of Marie Kondo’s tips is to store all related items together, like-with-like. Shirts in one drawer, socks in another, pens together, etc. When it comes specifically to clothes, the KonMari folding method is its own organizing marvel.  

 

She doesn’t recommend “flow planning” methods of organization, primarily because they make returning things to the place where they belong a little harder. 

Organizing your makeup collection

Woman cleaning out a makeup drawerNow that you understand the basics of KonMari organizing, let’s apply it to the task of organizing your makeup collection. Makeup is part of the ‘komono’ category, which includes miscellaneous items you can collect over your lifetime. While you can apply Marie Kondo’s tips just to your makeup bag, it’s better to do the entire process at once. 

Visualizing your beauty routine

Visualization is especially helpful when it comes to makeup. Before you start gathering everything, take a moment to consider what your ideal makeup routine looks like and how you want to look. This will help you through the whole process.

Decluttering your makeup

Collect all of the makeup you own (including the lipstick that hides in your car and the pressed powder that lives in your purse), and put it on the floor or counter, to sort through and figure out what sparks joy. 

When you do this, also consider how long you’ve owned each product and whether it might be expired. Put all the makeup products that don’t spark joy in a bag or bin, to either discard or donate

Makeup storage and vanity organization 

Finally, make sure to store the items in a way that makes sense, so that products with similar functions are all in the same location. Never pile products one on top of the other. Instead, store them in such a way so that you can see everything at once and quickly find whatever you want to use. 

Vertical storage (much like books on a bookcase) is ideal for palettes, foundation bottles can stand upright, while lipsticks and eyeliners can be stored either upside down (so you can see the colors at a glance), or lying down flat. 

 

Keep them all in one vanity or bathroom cabinet. If you don’t have dedicated makeup storage, a transparent drawer set can be incredibly helpful. 

Marie Kondo your makeup bag

After you’ve whittled down your collection to only include makeup that sparks joy, you can decide which products will go in your makeup bag. 

According to KonMari, your purse shouldn’t be another storage space. Instead, she recommends that every morning (or at least every few mornings), you should repack your handbag. We think that should also apply to your makeup bag. 

Every morning, after you finish doing your makeup, consider which items you’d like to bring with you, and put them in a dedicated makeup pouch. Once the day ends, take them out and put them back where they belong in your organized makeup vanity. 

Goodbye, makeup clutter!

Simply organized makeup collectionKonMari isn’t necessarily a minimalist or anti-consumerist philosophy. It’s not about getting rid of all of your earthly possessions instead, it’s about ensuring that you truly love everything you own. By organizing your makeup according to Marie Kondo’s tips, you guarantee that your beauty routine will always spark joy. 

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Hot Makeup Trends vs Timeless Beauty
March 05, 2021
Hot Makeup Trends vs Timeless Beauty

One of the best things about makeup is how creative and evolving it can be. While clothing trends force you to buy new products every season, trendy makeup often just requires a change in technique. Experimenting, changing, and playing around with hot new trends from Instagram, TikTok, or the runways can be a ton of fun! However, these makeup trends are usually fleeting. Unlike classic makeup looks, they won’t stick around for longer than a year or two! It’s fun to look back at photos from the ‘80s or ‘90s and admire how differently women used to do their makeup, but it’s a little scary to imagine others doing the same with photos of you.  When you get ready for graduation photos, weddings, and other big events, do your makeup in such a way so that when you look back at the photos, you won’t find yourself thinking, “gosh, I can’t believe we all used to wear our makeup like that!”  In this article, we’ll go through each hot makeup trend whose days are unfortunately numbered, and reflect on the more timeless makeup looks equivalent to the trend.  While trends are fun for a night out or a creative Instagram story, classic makeup looks are the ideal choice for the most important occasions, so they’re utterly essential to master!   Hot trend: soap brows Brushed up brows are the go-to look for a ton of influencers these days, who usually achieve them with soap, brow gel, or even a semi-permanent lamination. They make the eyebrows look bushy, fluffy, and more symmetrical, and they’re very reminiscent of the styling for model brows in the ‘80s.  Soap brows give a youthful look and they’re a lot of fun, but like other brow trends before them, we think a new look will replace them shortly.  Classic look: groomed brows Soap brows are great fun—we think they’re going to be a major marker of the end of the 2010s. However, keeping your brows classically groomed has the benefit of looking good today as well as in the future.  Eyebrow pencils tipped with a grooming wand, like the Brow Arcade, are incredibly helpful for this technique since you can fill in your brows and then brush the hairs so they go to the side instead of upwards, to lay down in a more natural way.  Hot trend: fox eyes The fox eye makeup trend has absolutely taken over social media and the red carpet, especially by the likes of US-based celebs Bella Fox and Kendall Jenner. It’s a gorgeous look that gives the face an angular, elven appearance through pointed eyeliner and brows that are shaved off at the arch and filled in on an upward angle.  Classic look: classic eyeliner View this post on Instagram A post shared by Vivienne Sabó Paris (@viviennesabo.paris) Fox eyes may be sultry and sexy, but we predict that in the long term, eyeliner that makes the eyes look a little larger will continue to endure. After all, we’ve been doing our eyeliner this way since the ‘40s, and looking back on photos from that era, it still looks stunning.  The trick to keeping your natural eye makeup looking classy is to keep the liner away from the inner corner of the eye, and then to create the wing by following the natural angle of your lower lash line. We have a few more tips and tricks for this look here! Hot trend: baking or strobed skin We live in an era of extremes, with two ultra-popular foundation trends that directly contradict each other. You either bake your makeup under a thick layer of powder for 5-10 minutes, to guarantee an impenetrable finish, or you pack on the glowy serums and highlighters for a strobed, reflective skin finish. It can be great fun to experiment with both of these trends! Classic look: natural skin View this post on Instagram A post shared by Vivienne Sabó Paris (@viviennesabo.paris) In the long term, however, we think natural-looking skin with a satin finish will always be the classiest choice. It’s exactly in the middle between very dewy and matte skin, with the same level of reflectiveness that the skin has when it’s happy and moisturized.  To achieve such an easy natural makeup look, all you need is a light coverage foundation and maybe a touch of concealer. Then, a light dusting of powder with a fluffy brush will help to lock things into place and control excess sheen without making your skin look flat and dry.  Oh, and there’s one more way to achieve this look that’s even easier. Skip the foundation altogether, for the natural, no-makeup look!  Hot trend: flattened Cupid’s bow We first noticed ultra-pouty lips with a flattened Cupid’s bow on the gorgeous Ariana Grande. Then, before you knew it, everyone was applying their lip liner with a continuous, rounded line. It essentially changes the lips’ natural shape, transforming them into elongated ovals. While we love the look right now, it might seem odd in just a few short years.   Classic look: slightly overdrawn lips  While you don’t need to go overboard with it, overdrawing the lip line is actually a very timeless makeup look that goes at least as far back as the ‘30s. The key to achieving lush and full lips without looking cartoonish is to follow the vermillion border, which is the skin-colored line of demarcation surrounding the lips.  The best part? You can create both the classic and trendy lips with our Le Grand Volume lip pencils.  Time and place for every makeup look Every style and technique, from the easiest natural makeup look to the most outrageous hot trend, has its time and place. We don’t want you to forsake makeup trends, because they add spice to life, but it’s just as important to master the classic makeup look so you can look chic for the coming decades. 

How to Look Great on Zoom Calls
February 26, 2021
How to Look Great on Zoom Calls

These days, more of us around the world are using technology to speak with friends, loved ones, and colleagues than ever. Life and communication look different, and so do we. While we’re used to styling ourselves to look gorgeous in person, this doesn’t always transfer through a digital screen. Looking nice on camera is a different skill set, and it’s no longer limited to Hollywood glamour or French fashion shows. That’s why we’ve compiled this list of tips and tricks that will help you learn how to look great on zoom calls. Whether you’re curling up on your sofa for a remote trivia night with friends or armed with coffee for an early-morning work meeting, these video call makeup tips will help you look great and feel confident. Choose the Right Filming Location As the best videographers would tell you, lighting is everything. Sit in front of a window and allow the sun’s rays to light up your features. The best lighting for Zoom calls illuminates your face from the front, not from overhead or behind. Artificial lighting can appear yellow on a screen, which can mess with the way you appear through the lens. If you’re taking a call at night or otherwise don’t have access to natural lighting, try placing a white-toned light in front of you to get a similar effect. Turn off any rear or overhead lights, then check to see if the lighting looks natural on-screen and that you can easily be seen without strange shadows or highlights. You might have to adjust other lights in the room by turning them on and off until you get the desired effect.  Once you’ve chosen the right location, simplify your background so that fellow video call attendees can focus on your face, not the overcrowded shelving or dirty laundry behind you. Adjust Your Camera Angle Next, adjust your camera angle so that you can look better on video. You should be able to look comfortably forward into your camera, not up or down. A camera from below, where most laptops, tabletops, and even our phones are naturally positioned, can distort your features and cause your face to look unnatural. The people you’re speaking with may end up with a view of your nostrils rather than being able to make eye contact. Being able to look straight into the camera will also help with your posture so that you don’t have a sore neck or back halfway through your call. Use regular household items such as books stacked under your device to get a flattering angle. Keep it steady so that it doesn’t topple over, especially if you have children or pets in the home that may bump the table or stand you’re using.  Have Confidence The French know that the first step to success is to have confidence. When you feel your best, your natural beauty shimmers through. Dress from head to toe, even if nobody can see your lower half. Or, have some fun and pair pajama bottoms with your best blouse. The relaxation and happiness you feel when you’re comfortable in your own skin are contagious, so focus on feeling good, and the rest will follow. Conceal Discoloration Concealing discoloration, such as eye bags and red spots, goes a long way on camera, which can accentuate our imperfections. Dab on some concealer to hide any blemishes. If needed, you can also use a camera filter to even out your skin tone. Choose Vibrant Colors You can cause makeup to look better on video calls by selecting brighter, bolder colors than you would when meeting up in person. A vibrant blush and lipstick combo will make you look more lively and less flushed out, as can sometimes happen in a video call. Our Matte Constance Duo Pack comes with two stunning lipstick shades for you to try. Focus on Your Eyes Focus on your eyes while formulating your makeup look to draw attention to them on camera. Cover dark circles and apply Cabaret Premiere mascara for beautiful, full lashes. Pair this with a neutral eye shadow to complement your vibrant lipstick and blush selection, and voila!  Keep it Simple Don’t feel that you have to go overboard on applying your makeup to look cute on your Zoom call. A little can go a long way, and it’s alright to keep it simple. Focus on accentuating one or two features, and don’t be afraid to have some fun trying new techniques or products. Relax, be yourself, and don’t take things too seriously. Preview Before Going Live Whether you’re using Zoom, Facetime, Skype, or even just taking a photo, you’ll likely notice that your face looks much different than it does in the mirror. The lens type, the distance between you and the camera, and the angle can all distort your image. This is why it’s important to preview before you go live so that you have an idea of what others will see. Fix any lighting, makeup, or angle issues ahead of time so that when you take the call, everything goes smoothly and you aren’t stressed about the lipstick on your teeth or that plate you forgot to put away in the background.   Enjoy Your Meeting You're all set to join any video call with confidence! When it comes time to log on, relax because you've thoroughly prepared for this. You go girl!

Lipstick Colors and What Statements They Make
February 15, 2021
Lipstick Colors and What Statements They Make

The color of your lipstick or lip gloss says a lot about you. Your perfect lip color can make you seem seductive, creative, cheerful, flirty, or any combination of traits. As long as you choose a color that fits your attitude on any given day, you can’t really go wrong with your lipstick style.  We’ve put together a list of all the most popular lipstick colors, with explanations of exactly what kind of statements they make. Whether you’re looking to find your perfect lip gloss or you’re more into the matte look, keep reading to figure out what shade will give you your most confident lipstick look, no matter what that means to you!   Red  Red is the most classic and sexiest lipstick color there is. No shade can compare when you want to exude confidence and sensuality in a classy, timeless manner. A woman in red lipstick is ready to face any challenge that life throws at her! It’s a bold color that never goes unnoticed or out of style.  While perfecting a red pout can take a bit of work (and a great red lip liner), once you master it, it becomes a huge time-saver! You can look completely made-up and put together even when you’re only wearing red lipstick and some mascara — it’s the ultimate French girl makeup trick.  Nude  Nude lipstick is a simple yet elegant choice. It gives a polished finish to your look but still allows you to feel comfortable in your own skin. It won’t be obvious to those who look, but you’ll know it’s there, making your lips look smoother and fuller while leaving everybody else guessing.  It’s one of the best everyday lipsticks for every occasion because it goes on easily and it’s always flattering. With bold lipstick shades, you have to be very careful to keep a neat lip line, but a nude lipstick blends into your skin and looks like a natural lip color.  A quick swipe, even without a lip liner, will always look great. It looks amazing with any makeup style, offering the ideal balance for dark eyeshadow or for bronzed makeup looks.  Purple berry   A purple berry lipstick is eye-catching in a very chic way. It’s a great shade for a confident lipstick look because it has the same intensity and depth as a red lipstick but with a modern twist. It’s the perfect lip color for the modern woman!  Oh, and did we mention that it somehow always makes the teeth look whiter? The best time to rock a purple statement lip is when you want to make a lasting impression, especially if you’re in a creative environment. Art gallery openings and fashion shows are the natural environments for a woman who wears a berry lip.  Burgundy  A burgundy lipstick is as sultry as a red one, but with an underlying darkness that adds mystery to your look. This lipstick shade brings to mind the gorgeous sirens of 1920s silent films with its seductive depth.  It can give your look a moody twist or come off as totally mature, depending on how you style it. You can wear it along with dark eyeshadow for a gothic look, or use it to add an edge to a natural makeup style.  As with red lipstick, lining the lips and taking your time is essential! We highly recommend slightly over-drawing the lip line, since such a dark shade can make the lips look a little smaller.   Soft pink  Soft pink lipstick is nude lipstick’s demure sibling. It has a delicate charm that’s particularly flattering to those with cool undertones. It’s a lovely lipstick style to choose when you’re in a feminine, relaxed mood and you want to exude an image of serenity.  Soft pink lipstick is perfect for dates, but it’s also appropriate to wear to class or the office. It’s a nice companion to more intense eye makeup since it’s softness will add balance to your look. Just make sure to choose a pink lipstick that’s at least a shade darker than your skin tone, to avoid looking washed out.  Fuchsia   Fuchsia is vivid and vivacious, with a feminine twist. This bright shade is at the meeting point between hot pink and bright purple. It’s the best lipstick color when you want to feel flirtatious and playful but also independent and strong.  While it might be a little too much for a day at the office, it’s great for wild nights out on the town. It’ll immediately put you in an energetic mood, guaranteeing that you’ll have a fun time no matter where you end up. Because it’s so vibrant, your lips will instantly become the focus of your look, but since it’s not too dark it still works in combination with heavier eye makeup.  Coral Coral lipstick is ideal for those days when you want to express a fiery passion with a cheerful twist! It’s a warm and vibrant color that brings to mind the joys of a vacation to tropical locales. If your skin has naturally golden undertones, it’s even better! It’ll give you the image of a daring, spontaneous woman who’s filled with joie de vivre. You can’t go wrong with coral lipstick, especially for parties or fun dates! While the shade itself feels more fitting in summer, the kind of woman who wears coral lipstick can rock it all-year-round if she so wishes.  Bisous (kisses)! There’s a lot you can say with just a small change in lipstick shade. You can go soft and calm with a natural lip color one day, and transform yourself into a passionate diva in a bold lipstick the next. As long as you feel confident in your lipstick, there are no wrong choices!