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French Girl Beauty Guide

There’s a reason why Paris is the world’s capital of fashion. French women have mastered the art of looking cool and chic at all times! 

 

The secret behind French girl beauty is sheer cleverness. It’s not about special French beauty products (although they can help) or spending hours in front of the mirror. Instead, it’s about practicing restraint and focusing your energy on the things that matter most. 


The French beauty routine can be split into three components. First, there’s the skincare routine, then hairstyling, and last, but certainly not least, makeup. That classy French vibe comes from how these three components merge into a singular, effortless look. 


Let’s discover how that’s done, shall we? 

Skin on point 

Our skin is the most precious canvas, so the French skincare routine is often more consistent than makeup, even though it’s not necessarily too involved or complex. 

Consistent skincare routine

Mini fridge for skincare products on vanity shelf 

Consistency is more important than the specific products you use! By doing your beauty routine every morning and night, you can keep your skin firm and healthy for the years to come. 


For most French girls, the secret to ensuring consistency is not to have an overly long routine. We use our staple French beauty products, and we don’t mind cutting the occasional corner. If you struggle to stick to your skincare routine, we have an entire post dedicated to life-changing French skincare tips

Gentle cleanse

Woman applying cleansing micellar water on a cotton pad 

One crucial element in the French skincare routine is cleansing the skin as gently as possible. Removing makeup every night is imperative, of course, but in the morning, a splash of water is often enough. 


For actual makeup removal, micellar water has become the go-to French beauty product for most women. It’s quick and easy to use, but it’s also very gentle on the skin. Many French women also love the old-school approach of using an ultra-moisturizing cleansing milk. 

Hydration hydration hydration

A happy young woman applying hydrating serum 

After cleansing, the next step is to load the skin up with moisture. We avoid intense multi-step routines, but many French girls still layer a hydrating serum under their face cream for added moisture. 


When the skin is well-hydrated, it’s stronger, softer, and most importantly, it achieves that delicious glow. That’s why French girls will readily skip foundation, but moisturizer is always a must! 

French hair, don’t care

From Brigitte Bardot in the ‘70s to Cindy Bruna and Jeanne Damas today, French women are known for keeping their hair tousled and natural. Here’s how you, too, can achieve such hair!

Never over-wash

Woman washing hair showering in bathroom 

Much like the face, your hair doesn’t benefit from over washing. To avoid drying out the hair, we try to wash our hair as little as possible. Once or twice a week is plenty for dry scalps, while those with oily hair should shampoo every other day at most. 


The shampoo itself also matters! French women stick to gentle, sulfate-free shampoos, as those are less likely to strip the hair of its natural, beneficial oils. Finally, we also use a little bit of conditioner on the hair’s end to add some moisture and ensure manageability. 

All about texture

Cindy Bruna in chic white outfit  

That French tousled hair look is a classic day-to-day choice that always seems effortlessly chic. The secret to achieving the look is to find ways to texturize the hair. French women generally eschew the hair straightener, but even the blow dryer and curling iron are optional! 


Instead, we let our hair air dry so that it can achieve a natural wave or curl. Then, we amp it up with a texturizing salt spray or dry shampoo to make the hair look even more piecey and tousled. 

Go-to hairstyles 

Young stylish woman in gray dress drinking coffee outdoors at the cafe in Paris 

For day-to-day, natural-looking tousled hair rules, but French girls also know how to turn up the glam for date nights and special events. Instead of trying an elaborate updo or spending a fortune at the salon, try to master a few simple but impressive-looking hairstyles. 


A high ponytail is especially chic these days, but a messy bun is a classic when paired with some soft-glam makeup. For the full low-down, check out our guide for how to achieve the essential French girl hairstyles.  

Easy French girl makeup

French makeup takes a clever approach. It’s all about maximum impact through minimal effort, which is why French women take no time to get ready in the morning, yet they always look stunning.  

Have a signature makeup kit

Vivienne Sabo makeup bag artfully spilling over

When it comes to makeup, repetition breeds perfection and speed. That’s why French girls like to stick to a small but carefully curated makeup kit with just a few essentials. The must-have French girl makeup products are usually the following: 


  • Volumizing mascara
  • Concealer with a natural finish
  • A brow grooming product 
  • Easy-to-use eyeliner 
  • Red lipstick, of course! 

The red lip 

Young woman smiling and holding Matte Constance Lipstick 

It’s not a myth but a fact: French women swear by red lipstick. Red lips are timelessly seductive, and they offer a low-effort trick to looking incredibly glamorous. For some French girls, it’s literally the only makeup product they’ll use! 


Nowadays, many French women choose non-feathering matte lipsticks like our Matte Constance lipstick since they don’t require lip liner and they don’t fade throughout the day. 


If you still prefer old-school bullet lipsticks, it’s important to first perfect the lip line with the help of a matching liner, like our Classic Red Le Grand Volume pencil

Keep the eyes soft

Vivienne Sabo Provocation Mascara 

When the lips are the focus, it’s best to keep the eyes soft. The next most important French girl makeup product is mascara, which is all you’ll need if you’ve already settled on a red lip. 


In general, French girls prefer volumizing mascaras that make the lashes look lush  but if your lashes are already voluminous and prone to clumping, you might like a lengthening and lash-separating mascara instead.  


On days when you do decide to put a bit more effort into your eye makeup, it’s better to keep the lips natural with just a dab of nude gloss

All of our secrets revealed

There’s a lot of thought behind the French girl beauty routine, but mercifully, it doesn’t require much effort. French skincare is at the center, while we keep our hair tousled and our French makeup minimal yet punchy. There you have it, mes amours

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10 Eye Makeup Looks to Wear with a Mask
March 23, 2021
10 Eye Makeup Looks to Wear with a Mask

It looks as though face masks won’t be disappearing anytime soon thanks to Covid, which means applying lipstick falls a bit on our daily makeup list.  When you’re wearing a mask, your eyes naturally take center stage. And since half of your face is covered, it’s important to make the most of what’s on show. Fashionable masks are great, but they don’t quite measure up to the magic of makeup.  Whether you’re working from home, heading to the office, or taking care of those everyday tasks, you still want to look and feel your best. What better way to reclaim your beauty ritual than to have fun with your eye makeup when wearing a mask? Forget about putting makeup on under your mask — what you need is a killer look for your eyes. Here are our favorite eye makeup looks when wearing a mask. Voluminous lashes Take a minimalist approach to your eye makeup with voluminous lashes. Full, fluttery, and fabulous is the name of the game here. And the great news? You don’t need lash extensions or falsies to amp up the volume.  Check out our instant volume mascara — definition and volume in just one coat! Add a few extra for even more drama, depending on the look you’re going for.  Mask & match There’s a fun new mask makeup look trending right now that is all about matching your makeup to your mask. Pick a colorful, patterned mask of your choice, then experiment with creating an eye makeup look around it. For example, if you’re wearing a rainbow-colored mask, why not go for a rainbow-inspired eyeshadow theme?  There are no rules here, apart from breaking them! A neutral smokey eye An all-out smokey eye might be a little too much for a daytime look. The next best thing? A neutral smokey eye! Use a natural eyeshadow 2-3 shades lighter than your skin tone that has a bit of a shimmer to it. Apply the eyeshadow to the inner corners of your eyes to brighten your eyes and contrast with your mask. This should work with most masks as they tend to be muted in color.  Finish your look with some mascara for extra pop, and you’re good to go.  Rose gold eyeliner Who says shimmer and sparkle are just for celebrations?  Rose gold eyeliner is so on-trend right now and will add a dash of glamour and glitter to any look. There are plenty of options to choose from right now. Apply it as liberally as you like, and add some flicks to the outer edges of your eye for extra pizzazz. This mask makeup look is definitely one of our favorites! A pop of pastel If you’re a fan of playing with color and looking for something to brighten up your face, try a wash of color on your lids. All colors work with this look, but pastels are oh-so-pretty — especially during spring/summer.  Keep the rest of your makeup minimal, and allow your eyes to steal the show. If you’re not sure what color to go for, blue is a safe bet for all skin tones.  Use one solid color, a shimmery shadow, or add some depth at the crease line with a darker shade.  Cat eye When you’re wearing a mask, people’s eyes will be drawn to the center of your face. A sassy cat eye is the perfect detail to draw that attention outward and create a sexy, striking look. Have fun with your cat eye and experiment with colors and patterns. Keep it as subtle or dramatic as you like.  Periwinkle flicks Without a doubt, eye makeup when wearing a mask is a must to prevent your face from totally disappearing! But if you’re not used to braving bold eye makeup looks, a dash of colored eyeliner is a great way to ease yourself in. Don’t worry, lipstick will be back in play soon enough! But until then, why not experiment with color around your eyes? Match your eyeliner to your mask, or clash on purpose. This mask makeup look is guaranteed to play up your eyes in a big way.  Metallic magic If you want to take the rose gold eyeliner look to the next level, how about an all-out metallic eye? This makeup look is super feminine, sexy, and flattering. It’ll give your eyes that extra boost and help them pop against your mask while highlighting their natural, gorgeous shape.  Just sweep it lightly across your upper lids. Add some classic French mascara for volume, and voila!  Winged eyeliner Sometimes all you need is your favorite eyeliner to create a killer eye makeup statement. The winged eyeliner look is classic and flirty. It will flatter the natural shape of your eyes without any need for eyeshadow.  Magic, right? You’ll be ready to leave the house in five minutes! Perfect for those days when you’re short on time, or you snooze your alarm. If you have a shaky hand, try using a template or using a dot-to-dot method to keep your eyeliner symmetrical.     Sunset shadow There’s another popular eye makeup mask trend all over social media right now known as “sunset” shadow. This is all you need to jazz up a plain old mask and bring some color and adventure into your life! Pick a handful of different sunset colors, like oranges, pinks, purples, blues, yellows, golds, etc. Start with one color as a base on the lids, then layer on top to create that stunning sunset vibe.  Play around with different colors and arrangements. This look will be slightly different every time, and that’s the beauty of it.  And that’s how to wear makeup with a face mask! Just because you have to wear a mask, it doesn’t mean your makeup game has to take a hit.  Give these eye makeup looks a try and watch as they transform your face.

How to Get the Perfect French Girl Hairstyles
March 16, 2021
How to Get the Perfect French Girl Hairstyles

French women are known for their effortless yet sophisticated look. French girl style is all about looking like you basically "woke up like this,"  perhaps with just a touch more polish. It’s never too much or too little — it’s always perfect.  The same philosophy applies to French hairstyles. They should never be too complex or intricate. Instead, the focus should be on having a flattering haircut styled to honor your natural hair texture and to frame your beautiful features.   If you’d like to give French girl hair a try, we’ve got some ideas to inspire you. We’ve selected our four favorite ladies’ hairstyles for 2021, and we’ll explain how you can achieve them, along with some matching makeup tips.  French bob cut   A bob cut is one of the most popular French haircuts right now! Vogue called it the biggest hair trend of 2020, and we can assure you that it’s going strong well into 2021. While every bob is tres chic, consider adding bangs to your look to truly embody that French girl style.  To get the bob cut   The secret to getting a bob to work for you is to make sure that it hits your features just right. The eye will be drawn to the spot where the bob ends or where the fringe falls, so consider which features you’d like to emphasize with the length and layering.   You can try to cut your hair on your own, but we’d recommend going to a professional hairdresser. A great hairdresser will take the time to chat with you and help you figure out which lengths will flatter your face shape the best.  Matching your makeup to a French bob If it’s your first time going short, you may want to put a little extra effort into making sure your makeup is visible. We’re partial to pairing this popular French haircut with a vibrant red lip, using our Matte Constance Lipstick in Classic Red.  Wavy French girl hairstyle    You don’t have to go short to achieve amazing French girl hair. Soft waves and natural-looking texture are just as chic, and they work beautifully on longer bobs, shoulder-length hair, and even ultra-long tresses. While a natural wave looks totally effortless, it does take a little bit of technique.  To get soft waves  If you’re naturally blessed with wavy or curly hair, the curly girl method is ideal because it skips the damage of heat styling and brings the very best shape out of your tresses.  If your hair is naturally straight, you’ll have to resort to just a bit of heat styling. First, spray your hair with a texturizing salt spray, and blow dry it if needed. Then, use a large-sized curling iron to create alternating curls in your hair, focusing only on the bottom half of each strand. Finally, once your entire head is curly, use your fingers to gently loosen up the curls to turn them into gorgeous waves.  Tie it together with makeup  The beautiful thing about softly textured waves is that they match any makeup look, including barely-there makeup. The key is to keep the eyes nicely framed by your brows, so they don’t disappear behind the mane of hair. All you need to do is lightly fill them in with the Brow Arcade pencil and then brush them up into a groomed look.  Effortless messy bun While it’s important to have a signature look, French girl style is also about knowing when to change things up. Before dates or nights out, having a go-to effortless, yet sophisticated, bun really comes in handy.   Creating a simple bun The more effortless and messy you want your bun to look, the more bobby pins you’ll need, so make sure to have plenty on hand. You’ll also need strong, tight hair elastics. Start with your hair already a little wavy, and consider using a little dry shampoo to add some grit.  First, pull your hair into a ponytail, leaving a few loose strands at the front to frame your face Next, twist your ponytail, and then wrap it around the elastic so it forms a donut-shaped bun.  Use bobby pins to secure the base of the bun.  Then, gently pull on the bun with both hands to slightly expand it and give it a more voluminous look. If any strands come loose, you can tuck them under the bun and then pin them into place. It’s super easy to create, but the results are impressive.  Match it with soft-glam makeup You’ve already gone through the effort of pulling and pinning your hair up into a bun, so finish off your look with a careful swipe of liquid liner to make your eyes gleam, and then a healthy dose of our Provocation volumizing mascara.   Flirty ponytail French girl hairstyles can lean into a playful, feminine vibe as long as they retain their chic simplicity. A hairstyle with a low-ponytail does the trick, and it’s great for days when you want your hair out of your face. Tying it off with a scarf gives rustic charm and a bit of color to the look!   Styling the perfect ponytail You can rock a sleek ponytail if you like, but we’re partial to this voluminous style. You can start with air-dried hair or go all out and use a hair curler to achieve loose waves. If your hair is feeling a little flat, section it at the crown, and tease a little bit to add some volume.  Then, pull your hair back into a low, loose ponytail. Leave a few loose strands around your face, and give them a quick curl with a curling iron. Finally, pick a colorful scarf, and tie it around the base of the ponytail!  Playful makeup to match This kind of look pairs best with a fresh face. We suggest giving your pout a sheen; so first, use our volumizing Polynesie Francaise gloss in Bora Bora, and then add a sheer wash of pink blush over the cheeks.  Finishing in style  Which of these French hairstyles will you try in 2021? From changing things up with a short bob to embracing length and texture, French girl haircuts and styles give easy options that’ll keep you feeling chic and sexy! 

Hot Makeup Trends vs Timeless Beauty
March 05, 2021
Hot Makeup Trends vs Timeless Beauty

One of the best things about makeup is how creative and evolving it can be. While clothing trends force you to buy new products every season, trendy makeup often just requires a change in technique. Experimenting, changing, and playing around with hot new trends from Instagram, TikTok, or the runways can be a ton of fun! However, these makeup trends are usually fleeting. Unlike classic makeup looks, they won’t stick around for longer than a year or two! It’s fun to look back at photos from the ‘80s or ‘90s and admire how differently women used to do their makeup, but it’s a little scary to imagine others doing the same with photos of you.  When you get ready for graduation photos, weddings, and other big events, do your makeup in such a way so that when you look back at the photos, you won’t find yourself thinking, “gosh, I can’t believe we all used to wear our makeup like that!”  In this article, we’ll go through each hot makeup trend whose days are unfortunately numbered, and reflect on the more timeless makeup looks equivalent to the trend.  While trends are fun for a night out or a creative Instagram story, classic makeup looks are the ideal choice for the most important occasions, so they’re utterly essential to master!   Hot trend: soap brows Brushed up brows are the go-to look for a ton of influencers these days, who usually achieve them with soap, brow gel, or even a semi-permanent lamination. They make the eyebrows look bushy, fluffy, and more symmetrical, and they’re very reminiscent of the styling for model brows in the ‘80s.  Soap brows give a youthful look and they’re a lot of fun, but like other brow trends before them, we think a new look will replace them shortly.  Classic look: groomed brows Soap brows are great fun—we think they’re going to be a major marker of the end of the 2010s. However, keeping your brows classically groomed has the benefit of looking good today as well as in the future.  Eyebrow pencils tipped with a grooming wand, like the Brow Arcade, are incredibly helpful for this technique since you can fill in your brows and then brush the hairs so they go to the side instead of upwards, to lay down in a more natural way.  Hot trend: fox eyes The fox eye makeup trend has absolutely taken over social media and the red carpet, especially by the likes of US-based celebs Bella Fox and Kendall Jenner. It’s a gorgeous look that gives the face an angular, elven appearance through pointed eyeliner and brows that are shaved off at the arch and filled in on an upward angle.  Classic look: classic eyeliner View this post on Instagram A post shared by Vivienne Sabó Paris (@viviennesabo.paris) Fox eyes may be sultry and sexy, but we predict that in the long term, eyeliner that makes the eyes look a little larger will continue to endure. After all, we’ve been doing our eyeliner this way since the ‘40s, and looking back on photos from that era, it still looks stunning.  The trick to keeping your natural eye makeup looking classy is to keep the liner away from the inner corner of the eye, and then to create the wing by following the natural angle of your lower lash line. We have a few more tips and tricks for this look here! Hot trend: baking or strobed skin We live in an era of extremes, with two ultra-popular foundation trends that directly contradict each other. You either bake your makeup under a thick layer of powder for 5-10 minutes, to guarantee an impenetrable finish, or you pack on the glowy serums and highlighters for a strobed, reflective skin finish. It can be great fun to experiment with both of these trends! Classic look: natural skin View this post on Instagram A post shared by Vivienne Sabó Paris (@viviennesabo.paris) In the long term, however, we think natural-looking skin with a satin finish will always be the classiest choice. It’s exactly in the middle between very dewy and matte skin, with the same level of reflectiveness that the skin has when it’s happy and moisturized.  To achieve such an easy natural makeup look, all you need is a light coverage foundation and maybe a touch of concealer. Then, a light dusting of powder with a fluffy brush will help to lock things into place and control excess sheen without making your skin look flat and dry.  Oh, and there’s one more way to achieve this look that’s even easier. Skip the foundation altogether, for the natural, no-makeup look!  Hot trend: flattened Cupid’s bow We first noticed ultra-pouty lips with a flattened Cupid’s bow on the gorgeous Ariana Grande. Then, before you knew it, everyone was applying their lip liner with a continuous, rounded line. It essentially changes the lips’ natural shape, transforming them into elongated ovals. While we love the look right now, it might seem odd in just a few short years.   Classic look: slightly overdrawn lips  While you don’t need to go overboard with it, overdrawing the lip line is actually a very timeless makeup look that goes at least as far back as the ‘30s. The key to achieving lush and full lips without looking cartoonish is to follow the vermillion border, which is the skin-colored line of demarcation surrounding the lips.  The best part? You can create both the classic and trendy lips with our Le Grand Volume lip pencils.  Time and place for every makeup look Every style and technique, from the easiest natural makeup look to the most outrageous hot trend, has its time and place. We don’t want you to forsake makeup trends, because they add spice to life, but it’s just as important to master the classic makeup look so you can look chic for the coming decades.